--- title: "Moore Markhams vs Tax Link: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Moore Markhams or Tax Link? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/moore-markhams-vs-tax-link" publisher: "Brandwave" --- # Moore Markhams vs Tax Link: Which is more popular by branded search in New Zealand? Which is more popular in search, Moore Markhams or Tax Link? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Moore Markhams and Tax Link - **Competitive set**: Whanganui accounting firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Moore Markhams Share of Search**: 62.4% - **Tax Link Share of Search**: 23.8% ## Which is more popular in search, Moore Markhams or Tax Link? - In August 2026, Moore Markhams had more branded searches than Tax Link among whanganui accounting firms in New Zealand. Moore Markhams was estimated to have 630 branded searches compared to Tax Link’s 240, and held a 62.4% Share of Search versus Tax Link’s 23.8%. - Moore Markhams was ahead of Tax Link in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Moore Markhams’ estimated Share of Search among whanganui accounting firms in New Zealand moved from 68.5% to 62.4%, and its estimated monthly branded searches moved from 740 to 630. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among whanganui accounting firms in New Zealand moved from 18.5% to 23.8%, and its estimated monthly branded searches moved from 200 to 240. ## How did search popularity change for New Zealand whanganui accounting firms in August 2026? - In August 2026, Tax Link gained estimated Share of Search among whanganui accounting firms in New Zealand, from 19.3% to 23.8%. - In August 2026, Moore Markhams lost estimated Share of Search among whanganui accounting firms in New Zealand, from 67.5% to 62.4%. ## Month by month | Month | Moore Markhams estimated searches | Moore Markhams Share of Search | Moore Markhams rank | Tax Link estimated searches | Tax Link Share of Search | Tax Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 740 | 68.5% | 1 | 200 | 18.5% | 2 | | Nov 2025 | 610 | 68.5% | 1 | 160 | 18% | 2 | | Dec 2025 | 610 | 70.1% | 1 | 160 | 18.4% | 2 | | Jan 2026 | 610 | 63.5% | 1 | 210 | 21.9% | 2 | | Feb 2026 | 860 | 71.1% | 1 | 210 | 17.4% | 2 | | Mar 2026 | 950 | 64.6% | 1 | 340 | 23.1% | 2 | | Apr 2026 | 560 | 57.7% | 1 | 290 | 29.9% | 2 | | May 2026 | 700 | 63.6% | 1 | 250 | 22.7% | 2 | | Jun 2026 | 720 | 63.7% | 1 | 270 | 23.9% | 2 | | Jul 2026 | 770 | 67.5% | 1 | 220 | 19.3% | 2 | | Aug 2026 | 630 | 62.4% | 1 | 240 | 23.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Moore Markhams’ and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Moore Markhams**: Measured on the search terms “Moore Markhams”, “moore markhams new zealand”, “moore markhams wellington” and “moore markhams whanganui”, summed into one figure. - **Tax Link**: Measured on the search terms “tax link”, “tax link accountants”, “tax link chartered accountants”, “tax link hastings”, “tax link invercargill”, “tax link napier”, “tax link nz”, “tax link timaru”, “taxlink”, “taxlink accountants”, “taxlink accounting” and “taxlink timaru”, summed into one figure. - [Moore Markhams profile](/demand/nz/brands/moore-markhams) - [Tax Link profile](/demand/nz/brands/tax-link) - [All whanganui accounting firms in New Zealand](/demand/nz/categories/nz-whanganui-accounting-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Moore Markhams or Tax Link? In August 2026, Moore Markhams had more branded searches than Tax Link among whanganui accounting firms in New Zealand. Moore Markhams was estimated to have 630 branded searches compared to Tax Link’s 240, and held a 62.4% Share of Search versus Tax Link’s 23.8%. ## Cite this page Brandwave. "Moore Markhams vs Tax Link: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/moore-markhams-vs-tax-link This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/moore-markhams-vs-tax-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.