---
title: "Moore Law vs Treadwell Gordon: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Moore Law or Treadwell Gordon? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/moore-law-vs-treadwell-gordon"
publisher: "Brandwave"
---

# Moore Law vs Treadwell Gordon: Which is more popular by branded search in New Zealand?

Which is more popular in search, Moore Law or Treadwell Gordon? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Moore Law and Treadwell Gordon
- **Competitive set**: Whanganui law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Moore Law Share of Search**: 24.6%
- **Treadwell Gordon Share of Search**: 32.1%

## Which is more popular in search, Moore Law or Treadwell Gordon?

- In August 2026, Treadwell Gordon had more branded searches than Moore Law among whanganui law firms in New Zealand. Treadwell Gordon was estimated to have 770 branded searches compared to Moore Law’s 590, and held a 32.1% Share of Search versus Moore Law’s 24.6%.
- Treadwell Gordon was ahead of Moore Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Moore Law’s estimated Share of Search among whanganui law firms in New Zealand moved from 20.8% to 24.6%, and its estimated monthly branded searches moved from 540 to 590.
- Across the 11 months ending August 2026, Treadwell Gordon’s estimated Share of Search among whanganui law firms in New Zealand moved from 39.8% to 32.1%, and its estimated monthly branded searches moved from 1K to 770.

## How did search popularity change for New Zealand whanganui law firms in August 2026?

- In August 2026, Moore Law lost estimated Share of Search among whanganui law firms in New Zealand, from 27.7% to 24.6%.
- Estimated monthly branded searches for Treadwell Gordon in New Zealand fell 25.2% over 11 measured months, from 1K to 770 in August 2026.

## Month by month

| Month | Moore Law estimated searches | Moore Law Share of Search | Moore Law rank | Treadwell Gordon estimated searches | Treadwell Gordon Share of Search | Treadwell Gordon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 540 | 20.8% | 2 | 1K | 39.8% | 1 |
| Nov 2025 | 500 | 20% | 2 | 970 | 38.8% | 1 |
| Dec 2025 | 340 | 18% | 2 | 700 | 37% | 1 |
| Jan 2026 | 430 | 19.5% | 2 | 800 | 36.2% | 1 |
| Feb 2026 | 520 | 24% | 2 | 770 | 35.5% | 1 |
| Mar 2026 | 540 | 20.7% | 2 | 940 | 36% | 1 |
| Apr 2026 | 500 | 21.1% | 2 | 870 | 36.7% | 1 |
| May 2026 | 550 | 23.4% | 2 | 870 | 37% | 1 |
| Jun 2026 | 690 | 25.9% | 2 | 900 | 33.8% | 1 |
| Jul 2026 | 670 | 27.7% | 2 | 770 | 31.8% | 1 |
| Aug 2026 | 590 | 24.6% | 2 | 770 | 32.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Moore Law’s and Treadwell Gordon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Moore Law**: Measured on the search terms “moore law”, “moore law palmerston north”, “moore law whanganui” and “moorelaw”, summed into one figure.
- **Treadwell Gordon**: Measured on the search terms “treadwell gordon”, “treadwell gordon solicitors” and “treadwell gordon whanganui”, summed into one figure.

- [Moore Law profile](/demand/nz/brands/moore-law)
- [Treadwell Gordon profile](/demand/nz/brands/treadwell-gordon)
- [All whanganui law firms in New Zealand](/demand/nz/categories/nz-whanganui-law-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Moore Law or Treadwell Gordon?

In August 2026, Treadwell Gordon had more branded searches than Moore Law among whanganui law firms in New Zealand. Treadwell Gordon was estimated to have 770 branded searches compared to Moore Law’s 590, and held a 32.1% Share of Search versus Moore Law’s 24.6%.

## Cite this page

Brandwave. "Moore Law vs Treadwell Gordon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/moore-law-vs-treadwell-gordon

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/moore-law-vs-treadwell-gordon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.