--- title: "Monterey Cinema vs The Vic Devonport: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Monterey Cinema or The Vic Devonport? Compare estimated monthly branded-search demand and Share of Search inside the Neighbourhood cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/monterey-cinema-vs-the-vic-devonport" publisher: "Brandwave" --- # Monterey Cinema vs The Vic Devonport: Which is more popular by branded search in New Zealand? Which is more popular in search, Monterey Cinema or The Vic Devonport? Compare estimated monthly branded-search demand and Share of Search inside the Neighbourhood cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Monterey Cinema and The Vic Devonport - **Competitive set**: Neighbourhood cinemas - **Market**: New Zealand - **Month measured**: Aug 2026 - **Monterey Cinema Share of Search**: 33.3% - **The Vic Devonport Share of Search**: 6.6% ## Which is more popular in search, Monterey Cinema or The Vic Devonport? - In August 2026, Monterey Cinema had more branded searches than The Vic Devonport among neighbourhood cinemas in New Zealand. Monterey Cinema was estimated to have 18.3K branded searches compared to The Vic Devonport’s 3.6K, and held a 33.3% Share of Search versus The Vic Devonport’s 6.6%. - Monterey Cinema was ahead of The Vic Devonport in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Monterey Cinema’s estimated Share of Search among neighbourhood cinemas in New Zealand moved from 31.1% to 33.3%, and its estimated monthly branded searches moved from 13K to 18.3K. - Across the 11 months ending August 2026, The Vic Devonport’s estimated Share of Search among neighbourhood cinemas in New Zealand moved from 8.8% to 6.6%, and its estimated monthly branded searches moved from 3.7K to 3.6K. ## How did search popularity change for New Zealand neighbourhood cinemas in August 2026? - In August 2026, The Vic Devonport gained estimated Share of Search among neighbourhood cinemas in New Zealand, from 6% to 6.6%. - In August 2026, Monterey Cinema lost estimated Share of Search among neighbourhood cinemas in New Zealand, from 33.9% to 33.3%. ## Month by month | Month | Monterey Cinema estimated searches | Monterey Cinema Share of Search | Monterey Cinema rank | The Vic Devonport estimated searches | The Vic Devonport Share of Search | The Vic Devonport rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13K | 31.1% | 2 | 3.7K | 8.8% | 4 | | Nov 2025 | 12.9K | 35.4% | 1 | 3K | 8.1% | 5 | | Dec 2025 | 17.9K | 34.9% | 1 | 4.5K | 8.8% | 4 | | Jan 2026 | 21.5K | 36.1% | 1 | 4.5K | 7.6% | 5 | | Feb 2026 | 13K | 33.2% | 1 | 3.6K | 9.3% | 4 | | Mar 2026 | 15.8K | 35.5% | 1 | 4.5K | 10% | 5 | | Apr 2026 | 19.7K | 32.2% | 1 | 3.6K | 6% | 6 | | May 2026 | 20.6K | 30.6% | 1 | 4.4K | 6.6% | 6 | | Jun 2026 | 19.5K | 32.5% | 1 | 3.6K | 6.1% | 6 | | Jul 2026 | 20.5K | 33.9% | 1 | 3.6K | 6% | 5 | | Aug 2026 | 18.3K | 33.3% | 1 | 3.6K | 6.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Monterey Cinema’s and The Vic Devonport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Monterey Cinema**: Measured on the search terms “monterey cinema”, “monterey cinema movies”, “monterey cinema near me”, “monterey cinema nz”, “monterey cinema upper hutt”, “monterey howick” and “montereycinema”, summed into one figure. - **The Vic Devonport**: Measured on the search terms “the vic devonport”, “the vic devonport cinema”, “the vic devonport movies” and “thevic co nz”, summed into one figure. - [Monterey Cinema profile](/demand/nz/brands/monterey-cinema) - [The Vic Devonport profile](/demand/nz/brands/the-vic-devonport) - [All neighbourhood cinemas in New Zealand](/demand/nz/categories/nz-neighbourhood-cinemas): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Monterey Cinema or The Vic Devonport? In August 2026, Monterey Cinema had more branded searches than The Vic Devonport among neighbourhood cinemas in New Zealand. Monterey Cinema was estimated to have 18.3K branded searches compared to The Vic Devonport’s 3.6K, and held a 33.3% Share of Search versus The Vic Devonport’s 6.6%. ## Cite this page Brandwave. "Monterey Cinema vs The Vic Devonport: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/monterey-cinema-vs-the-vic-devonport This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/monterey-cinema-vs-the-vic-devonport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.