--- title: "Monteith's vs Peckham's: Which is searched more in New Zealand?" description: "Is Monteith's or Peckham's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Apple cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/monteiths-vs-peckhams-cider" publisher: "Brandwave" --- # Monteith's vs Peckham's: Which is searched more in New Zealand? Is Monteith's or Peckham's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Apple cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Monteith's and Peckham's - **Competitive set**: Apple cider brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Monteith's Share of Search**: 52.1% - **Peckham's Share of Search**: 13.7% ## Is Monteith's or Peckham's more popular in search? - In September 2026, Monteith's had more branded searches than Peckham's among apple cider brands in New Zealand. Monteith's had about 1,480 branded searches, while Peckham's had 390. Monteith's made up 52.1% of all apple cider brand searches we track, and Peckham's accounted for 13.7%. - Monteith's was ahead of Peckham's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Monteith's’ share of searches among apple cider brands in New Zealand moved from 58% to 52.1%, and its estimated monthly branded searches moved from 1.8K to 1.5K. - Across the 12 months ending September 2026, Peckham's’ share of searches among apple cider brands in New Zealand moved from 6.8% to 13.7%, and its estimated monthly branded searches moved from 210 to 390. ## Top apple cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Monteith's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Peckham's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Monteith's was listed before Peckham's in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zeffer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Monteith's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Peckham's | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Old Mout | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Paynter's Cider | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Somersby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Strongbow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about apple cider brands - Asked ChatGPT "Which apple cider brand should I buy in New Zealand?": 1. Zeffer, 2. Peckham's - Asked ChatGPT "What are the best apple cider brands in New Zealand?": 1. Peckham's, 2. Zeffer, 3. Old Mout, 4. Monteith's - Asked ChatGPT "What's the best apple cider brand in New Zealand for everyday drinking?": 1. Monteith's, 2. Zeffer, 3. Old Mout, 4. Peckham's - Searched Google, AI Overview "cider brands nz": 1. Monteith's, 2. Old Mout, 3. Zeffer, 4. Peckham's, 5. Paynter's Cider - Searched Google, AI Overview "apple cider nz": 1. Monteith's, 2. Zeffer, 3. Paynter's Cider Not named in any answer: Somersby and Strongbow. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand apple cider brands in September 2026? - In September 2026, Peckham's overtook Somersby to rank 3rd among apple cider brands in New Zealand, with 13.7% of the searches. - Monteith's’ share of searches among apple cider brands in New Zealand has lost ground for 3 months in a row, from 62.6% to 52.1% in September 2026. ## Month by month | Month | Monteith's estimated searches | Monteith's Share of Search | Monteith's rank | Peckham's estimated searches | Peckham's Share of Search | Peckham's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 58% | 1 | 210 | 6.8% | 4 | | Nov 2025 | 1.8K | 55.9% | 1 | 210 | 6.5% | 4 | | Dec 2025 | 2.7K | 55% | 1 | 390 | 8.1% | 4 | | Jan 2026 | 2.6K | 57.3% | 1 | 720 | 15.9% | 2 | | Feb 2026 | 2K | 60% | 1 | 390 | 11.5% | 3 | | Mar 2026 | 2.1K | 55.9% | 1 | 480 | 13% | 3 | | Apr 2026 | 1.8K | 57.7% | 1 | 390 | 12.8% | 3 | | May 2026 | 2.1K | 66.8% | 1 | 210 | 6.8% | 4 | | Jun 2026 | 1.4K | 62.6% | 1 | 170 | 7.7% | 4 | | Jul 2026 | 1.4K | 60.4% | 1 | 210 | 8.9% | 4 | | Aug 2026 | 1.4K | 52.6% | 1 | 210 | 7.8% | 4 | | Sep 2026 | 1.5K | 52.1% | 1 | 390 | 13.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Monteith's’ and Peckham's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Monteith's**: Measured on the search terms “monteiths”, “monteiths bar”, “monteiths brewing company” and “monteiths golden lager”, summed into one figure. - **Peckham's**: Measured on the search term “peckhams cider”. - [Monteith's profile](/demand/nz/brands/monteiths) - [Peckham's profile](/demand/nz/brands/peckhams-cider) - [All apple cider brands in New Zealand](/demand/nz/categories/nz-apple-cider-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Monteith's or Peckham's more popular in search? In September 2026, Monteith's had more branded searches than Peckham's among apple cider brands in New Zealand. Monteith's had about 1,480 branded searches, while Peckham's had 390. Monteith's made up 52.1% of all apple cider brand searches we track, and Peckham's accounted for 13.7%. ## Cite this page Brandwave. "Monteith's vs Peckham's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/monteiths-vs-peckhams-cider This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/monteiths-vs-peckhams-cider. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.