--- title: "Monster Energy vs Mother: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Monster Energy or Mother? Compare estimated monthly branded-search demand and Share of Search inside the Energy drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/monster-energy-vs-mother" publisher: "Brandwave" --- # Monster Energy vs Mother: Which is more popular by branded search in New Zealand? Which is more popular in search, Monster Energy or Mother? Compare estimated monthly branded-search demand and Share of Search inside the Energy drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Monster Energy and Mother - **Competitive set**: Energy drink brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Monster Energy Share of Search**: 33.4% - **Mother Share of Search**: 3.5% ## Which is more popular in search, Monster Energy or Mother? - In August 2026, Monster Energy had more branded searches than Mother among energy drink brands in New Zealand. Monster Energy was estimated to have 11.1K branded searches compared to Mother’s 1.1K, and held a 33.4% Share of Search versus Mother’s 3.5%. - Monster Energy was ahead of Mother in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Monster Energy’s estimated Share of Search among energy drink brands in New Zealand moved from 32% to 33.4%, and its estimated monthly branded searches moved from 9.1K to 11.1K. - Across the 11 months ending August 2026, Mother’s estimated Share of Search among energy drink brands in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 980 to 1.1K. ## How did search popularity change for New Zealand energy drink brands in August 2026? - In August 2026, Monster Energy gained estimated Share of Search among energy drink brands in New Zealand, from 31.6% to 33.4%. - Mother’s estimated Share of Search among energy drink brands in New Zealand has lost ground for 3 months in a row, from 4% to 3.5% in August 2026. ## Month by month | Month | Monster Energy estimated searches | Monster Energy Share of Search | Monster Energy rank | Mother estimated searches | Mother Share of Search | Mother rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.1K | 32% | 2 | 980 | 3.4% | 5 | | Nov 2025 | 10K | 33.7% | 2 | 840 | 2.8% | 5 | | Dec 2025 | 8K | 31.4% | 2 | 690 | 2.7% | 5 | | Jan 2026 | 8K | 31.9% | 2 | 840 | 3.3% | 5 | | Feb 2026 | 8.8K | 33.7% | 2 | 840 | 3.2% | 4 | | Mar 2026 | 10.8K | 34.5% | 2 | 1.1K | 3.4% | 4 | | Apr 2026 | 8.7K | 33.6% | 2 | 1.1K | 4.1% | 4 | | May 2026 | 9.7K | 32.9% | 2 | 1.2K | 4% | 4 | | Jun 2026 | 9K | 31.7% | 2 | 1.1K | 3.7% | 4 | | Jul 2026 | 9K | 31.6% | 2 | 1K | 3.6% | 5 | | Aug 2026 | 11.1K | 33.4% | 2 | 1.1K | 3.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Monster Energy’s and Mother’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Monster Energy**: Measured on the search terms “mango loco monster energy”, “mango monster energy”, “monster energy”, “monster energy all flavors”, “monster energy ama supercross”, “monster energy can”, “monster energy cans”, “monster energy drink”, “monster energy drink ultra”, “monster energy flavors”, “monster energy juice”, “monster energy near me”, “monster energy nz”, “monster energy online”, “monster energy pipeline punch”, “monster energy ultra black”, “monsterenergy”, “monsterenergy com” and “white monster energy drink”, summed into one figure. - **Mother**: Measured on the search terms “mother cans”, “mother energy” and “mother energy drink”, summed into one figure. - [Monster Energy profile](/demand/nz/brands/monster-energy) - [Mother profile](/demand/nz/brands/mother) - [All energy drink brands in New Zealand](/demand/nz/categories/nz-energy-drink-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Monster Energy or Mother? In August 2026, Monster Energy had more branded searches than Mother among energy drink brands in New Zealand. Monster Energy was estimated to have 11.1K branded searches compared to Mother’s 1.1K, and held a 33.4% Share of Search versus Mother’s 3.5%. ## Cite this page Brandwave. "Monster Energy vs Mother: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/monster-energy-vs-mother This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/monster-energy-vs-mother. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.