--- title: "Mons Royale vs Noble Wilde: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mons Royale or Noble Wilde? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mons-royale-vs-noble-wilde" publisher: "Brandwave" --- # Mons Royale vs Noble Wilde: Which is more popular by branded search in New Zealand? Which is more popular in search, Mons Royale or Noble Wilde? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mons Royale and Noble Wilde - **Competitive set**: Merino clothing brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mons Royale Share of Search**: 37% - **Noble Wilde Share of Search**: 2.5% ## Which is more popular in search, Mons Royale or Noble Wilde? - In August 2026, Mons Royale had more branded searches than Noble Wilde among merino clothing brands in New Zealand. Mons Royale was estimated to have 15.8K branded searches compared to Noble Wilde’s 1.1K, and held a 37% Share of Search versus Noble Wilde’s 2.5%. - Mons Royale was ahead of Noble Wilde in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mons Royale’s estimated Share of Search among merino clothing brands in New Zealand moved from 29.8% to 37%, and its estimated monthly branded searches moved from 8.1K to 15.8K. - Across the 11 months ending August 2026, Noble Wilde’s estimated Share of Search among merino clothing brands in New Zealand moved from 2% to 2.5%, and its estimated monthly branded searches moved from 540 to 1.1K. ## How did search popularity change for New Zealand merino clothing brands in August 2026? - In August 2026, Noble Wilde lost estimated Share of Search among merino clothing brands in New Zealand, from 3.8% to 2.5%. - Mons Royale’s estimated Share of Search among merino clothing brands in New Zealand has gained ground for 3 months in a row, from 32.4% to 37% in August 2026. ## Month by month | Month | Mons Royale estimated searches | Mons Royale Share of Search | Mons Royale rank | Noble Wilde estimated searches | Noble Wilde Share of Search | Noble Wilde rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 29.8% | 2 | 540 | 2% | 5 | | Nov 2025 | 11K | 33.6% | 2 | 560 | 1.7% | 5 | | Dec 2025 | 11K | 35.3% | 2 | 590 | 1.9% | 5 | | Jan 2026 | 9.8K | 33.6% | 2 | 640 | 2.2% | 5 | | Feb 2026 | 9.1K | 30.5% | 2 | 850 | 2.8% | 5 | | Mar 2026 | 12.6K | 33.6% | 2 | 1.2K | 3.3% | 5 | | Apr 2026 | 13.6K | 34.3% | 2 | 1.5K | 3.8% | 5 | | May 2026 | 13.8K | 32.4% | 2 | 1.6K | 3.8% | 5 | | Jun 2026 | 13.5K | 34.2% | 2 | 1.4K | 3.4% | 5 | | Jul 2026 | 15.8K | 36.9% | 1 | 1.6K | 3.8% | 5 | | Aug 2026 | 15.8K | 37% | 1 | 1.1K | 2.5% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mons Royale’s and Noble Wilde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mons Royale**: Measured on the search terms “mons royale”, “mons royale base layer”, “mons royale bike shorts”, “mons royale cap”, “mons royale clearance”, “mons royale hoodie”, “mons royale jacket”, “mons royale merino”, “mons royale near me”, “mons royale neckwarmer”, “mons royale nz”, “mons royale outlet”, “mons royale pants”, “mons royale pro deal”, “mons royale sale”, “mons royale shop”, “mons royale shorts”, “mons royale socks”, “mons royale stockists”, “mons royale t shirt”, “mons royale thermals”, “mons royale vest”, “mons royale womens”, “monsroyale”, “monsroyale com” and “monsroyale nz”, summed into one figure. - **Noble Wilde**: Measured on the search terms “noble wilde”, “noble wilde knitwear”, “noble wilde merino”, “noble wilde near me”, “noble wilde nz”, “noble wilde online”, “noble wilde possum merino”, “noble wilde sale” and “noblewilde”, summed into one figure. - [Mons Royale profile](/demand/nz/brands/mons-royale) - [Noble Wilde profile](/demand/nz/brands/noble-wilde) - [All merino clothing brands in New Zealand](/demand/nz/categories/nz-merino-clothing-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mons Royale or Noble Wilde? In August 2026, Mons Royale had more branded searches than Noble Wilde among merino clothing brands in New Zealand. Mons Royale was estimated to have 15.8K branded searches compared to Noble Wilde’s 1.1K, and held a 37% Share of Search versus Noble Wilde’s 2.5%. ## Cite this page Brandwave. "Mons Royale vs Noble Wilde: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mons-royale-vs-noble-wilde This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mons-royale-vs-noble-wilde. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.