---
title: "Monos vs Samsonite: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Monos or Samsonite? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/monos-vs-samsonite"
publisher: "Brandwave"
---

# Monos vs Samsonite: Which is more popular by branded search in New Zealand?

Which is more popular in search, Monos or Samsonite? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Monos and Samsonite
- **Competitive set**: Luggage brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Monos Share of Search**: 0.84%
- **Samsonite Share of Search**: 45.8%

## Which is more popular in search, Monos or Samsonite?

- In August 2026, Samsonite had more branded searches than Monos among luggage brands in New Zealand. Samsonite was estimated to have 6.6K branded searches compared to Monos’ 120, and held a 45.8% Share of Search versus Monos’ 0.84%.
- Samsonite was ahead of Monos in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Monos’ estimated Share of Search among luggage brands in New Zealand moved from 0.71% to 0.84%, and its estimated monthly branded searches moved from 90 to 120.
- Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands in New Zealand moved from 47.2% to 45.8%, and its estimated monthly branded searches moved from 6K to 6.6K.

## How did search popularity change for New Zealand luggage brands in August 2026?

- In August 2026, Samsonite gained estimated Share of Search among luggage brands in New Zealand, from 45% to 45.8%.
- In August 2026, Monos lost estimated Share of Search among luggage brands in New Zealand, from 1.4% to 0.84%.

## Month by month

| Month | Monos estimated searches | Monos Share of Search | Monos rank | Samsonite estimated searches | Samsonite Share of Search | Samsonite rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90 | 0.71% | 8 | 6K | 47.2% | 1 |
| Nov 2025 | 130 | 0.76% | 8 | 8.6K | 50.2% | 1 |
| Dec 2025 | 100 | 0.72% | 8 | 7K | 50.7% | 1 |
| Jan 2026 | 80 | 0.59% | 8 | 6.7K | 49% | 1 |
| Feb 2026 | 70 | 0.56% | 8 | 5.7K | 46.2% | 1 |
| Mar 2026 | 110 | 0.84% | 8 | 6.8K | 52.2% | 1 |
| Apr 2026 | 70 | 0.53% | 8 | 6.8K | 51.4% | 1 |
| May 2026 | 270 | 2% | 8 | 6.4K | 47.1% | 1 |
| Jun 2026 | 500 | 3.5% | 8 | 6.5K | 46.5% | 1 |
| Jul 2026 | 210 | 1.4% | 8 | 6.7K | 45% | 1 |
| Aug 2026 | 120 | 0.84% | 8 | 6.6K | 45.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Monos’ and Samsonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Monos**: Measured on the search terms “monos carry on”, “monos luggage”, “monos luggage covers” and “monos suitcase”, summed into one figure.
- **Samsonite**: Measured on the search terms “samsonite”, “samsonite backpack”, “samsonite bags”, “samsonite c lite”, “samsonite carry on”, “samsonite carry on bag”, “samsonite carry on case”, “samsonite cases”, “samsonite co nz”, “samsonite freeform luggage”, “samsonite large luggage”, “samsonite luggage”, “samsonite luggage sale”, “samsonite near me”, “samsonite nz”, “samsonite oc2lite”, “samsonite online”, “samsonite travel bag” and “set samsonite luggage”, summed into one figure.

- [Monos profile](/demand/nz/brands/monos)
- [Samsonite profile](/demand/nz/brands/samsonite)
- [All luggage brands in New Zealand](/demand/nz/categories/nz-luggage-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Monos or Samsonite?

In August 2026, Samsonite had more branded searches than Monos among luggage brands in New Zealand. Samsonite was estimated to have 6.6K branded searches compared to Monos’ 120, and held a 45.8% Share of Search versus Monos’ 0.84%.

## Cite this page

Brandwave. "Monos vs Samsonite: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/monos-vs-samsonite

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/monos-vs-samsonite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.