--- title: "Mongrel vs Swanndri: Which is more popular in New Zealand?" description: "Is Mongrel or Swanndri more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mongrel-vs-swanndri" publisher: "Brandwave" --- # Mongrel vs Swanndri: Which is more popular in New Zealand? Is Mongrel or Swanndri more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mongrel and Swanndri - **Competitive set**: Workwear brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Mongrel Share of Search**: 0.06% - **Swanndri Share of Search**: 33% ## Is Mongrel or Swanndri more popular in search? - In October 2026, Swanndri had more branded searches than Mongrel among workwear brands in New Zealand. Swanndri had about 15,300 branded searches, while Mongrel had 30. Swanndri made up 33% of all workwear brand searches we track, and Mongrel accounted for 0.06%. - Swanndri was ahead of Mongrel in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Mongrel’s share of searches among workwear brands in New Zealand held steady at 0.06%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending October 2026, Swanndri’s share of searches among workwear brands in New Zealand moved from 39.7% to 33%, and its estimated monthly branded searches moved from 21.6K to 15.3K. ## Top workwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swanndri was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mongrel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FXD | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hard Yakka | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bisley | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Syzmik | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kaiwaka | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Swanndri | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bison | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | King Gee | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Cactus Outdoor | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Carhartt WIP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dickies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Portwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mongrel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about workwear brands - Asked ChatGPT "Which workwear brand should I buy in New Zealand?": 1. FXD, 2. Bisley, 3. Hard Yakka, 4. Syzmik, 5. Kaiwaka - Asked ChatGPT "What are the best workwear brands in New Zealand?": 1. FXD, 2. Bisley, 3. Hard Yakka, 4. Syzmik, 5. Kaiwaka, 6. Swanndri, 7. Bison, 8. Cactus Outdoor - Asked ChatGPT "What's the best workwear brand in New Zealand for durable work clothes?": 1. Hard Yakka, 2. Bisley, 3. FXD, 4. Cactus Outdoor - Searched Google, AI Overview "workwear brands": 1. Hard Yakka, 2. Bisley, 3. FXD, 4. Syzmik, 5. King Gee, 6. Bison, 7. Swanndri, 8. Kaiwaka - Searched Google, AI Overview "work trousers nz": 1. FXD, 2. Hard Yakka, 3. Bisley Not named in any answer: Carhartt WIP, Dickies, Portwest, Caterpillar and Mongrel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand workwear brands in October 2026? - In October 2026, Swanndri lost share of searches among workwear brands in New Zealand, from 34.9% to 33%. ## How has branded search for Mongrel and Swanndri changed in New Zealand over the last 12 months? | Month | Mongrel estimated searches | Mongrel Share of Search | Mongrel rank | Swanndri estimated searches | Swanndri Share of Search | Swanndri rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 0.06% | 14 | 21.6K | 39.7% | 1 | | Dec 2025 | 20 | 0.04% | 14 | 18.2K | 33.9% | 1 | | Jan 2026 | 40 | 0.08% | 14 | 12.7K | 26.5% | 2 | | Feb 2026 | 40 | 0.09% | 14 | 13K | 30% | 1 | | Mar 2026 | 30 | 0.05% | 14 | 19.2K | 34.5% | 1 | | Apr 2026 | 40 | 0.06% | 14 | 28.9K | 42.4% | 1 | | May 2026 | 30 | 0.04% | 14 | 29.2K | 43.1% | 1 | | Jun 2026 | 40 | 0.05% | 14 | 35.3K | 48.5% | 1 | | Jul 2026 | 30 | 0.04% | 14 | 29.7K | 43.7% | 1 | | Aug 2026 | 20 | 0.03% | 14 | 25K | 41.8% | 1 | | Sep 2026 | 30 | 0.06% | 14 | 16.5K | 34.9% | 1 | | Oct 2026 | 30 | 0.06% | 14 | 15.3K | 33% | 1 | ## How are Mongrel’s and Swanndri’s branded searches counted? Brandwave collects information about searches that people make online using Mongrel’s and Swanndri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mongrel**: Measured on the search term “mongrel work boots”. - **Swanndri**: Measured on the search terms “swanndri”, “swanndri bush shirt”, “swanndri coat”, “swanndri hoodie”, “swanndri jersey”, “swanndri oilskin”, “swanndri oilskin vest”, “swanndri outlet”, “swanndri quarter zip”, “swanndri sale”, “swanndri shirts”, “swanndri stores”, “swanndri tower junction” and “swanndri vest”, summed into one figure. - [Mongrel profile](/demand/nz/brands/mongrel) - [Swanndri profile](/demand/nz/brands/swanndri) - [All workwear brands in New Zealand](/demand/nz/categories/nz-workwear-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mongrel or Swanndri more popular in search? In October 2026, Swanndri had more branded searches than Mongrel among workwear brands in New Zealand. Swanndri had about 15,300 branded searches, while Mongrel had 30. Swanndri made up 33% of all workwear brand searches we track, and Mongrel accounted for 0.06%. ## Cite this page Brandwave. "Mongrel vs Swanndri: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/mongrel-vs-swanndri This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mongrel-vs-swanndri. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.