--- title: "Mongrel vs Redback: Which is more popular in New Zealand?" description: "Is Mongrel or Redback more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mongrel-vs-redback" publisher: "Brandwave" --- # Mongrel vs Redback: Which is more popular in New Zealand? Is Mongrel or Redback more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mongrel and Redback - **Competitive set**: Boot brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Mongrel Share of Search**: 0.19% - **Redback Share of Search**: 0.57% ## Is Mongrel or Redback more popular in search? - In October 2026, Redback had more branded searches than Mongrel among boot brands in New Zealand. Redback had about 510 branded searches, while Mongrel had 170. Redback made up 0.57% of all boot brand searches we track, and Mongrel accounted for 0.19%. - Redback was ahead of Mongrel in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Mongrel’s share of searches among boot brands in New Zealand moved from 0.1% to 0.19%, and its estimated monthly branded searches moved from 110 to 170. - Across the 12 months ending October 2026, Redback’s share of searches among boot brands in New Zealand moved from 0.33% to 0.57%, and its estimated monthly branded searches moved from 370 to 510. ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Redback was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mongrel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Redback was listed before Mongrel in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Redback | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Steel Blue | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Timberland | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | John Bull | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SCARPA | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | R.M.Williams | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Red Wing | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mongrel | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Dr. Martens | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Merrell | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Ariat | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | UGG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about boot brands - Asked ChatGPT "Which boot brand should I buy in New Zealand?": 1. Blundstone, 2. Redback, 3. SCARPA, 4. John Bull, 5. Timberland - Asked ChatGPT "What are the best boot brands in New Zealand?": 1. Blundstone, 2. Red Wing, 3. Mongrel, 4. SCARPA, 5. John Bull, 6. Steel Blue, 7. Timberland, 8. Dr. Martens, 9. R.M.Williams - Asked ChatGPT "What's the best boot brand in New Zealand for everyday wear?": 1. Blundstone, 2. Redback, 3. Dr. Martens, 4. Timberland - Searched Google, AI Overview "work boots nz": 1. Steel Blue, 2. Blundstone, 3. John Bull - Searched Google, AI Overview "men's boots nz": 1. R.M.Williams, 2. Blundstone, 3. Timberland, 4. Merrell, 5. Ariat Not named in any answer: UGG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand boot brands in October 2026? - In October 2026, Redback rose from 10th to 9th among boot brands in New Zealand. - Estimated monthly branded searches for Mongrel in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in October 2026. ## How has branded search for Mongrel and Redback changed in New Zealand over the last 12 months? | Month | Mongrel estimated searches | Mongrel Share of Search | Mongrel rank | Redback estimated searches | Redback Share of Search | Redback rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 110 | 0.1% | 13 | 370 | 0.33% | 10 | | Dec 2025 | 140 | 0.12% | 12 | 350 | 0.3% | 10 | | Jan 2026 | 110 | 0.12% | 13 | 440 | 0.48% | 10 | | Feb 2026 | 140 | 0.17% | 12 | 430 | 0.54% | 10 | | Mar 2026 | 170 | 0.17% | 13 | 440 | 0.44% | 10 | | Apr 2026 | 170 | 0.15% | 13 | 660 | 0.57% | 8 | | May 2026 | 210 | 0.16% | 12 | 650 | 0.51% | 8 | | Jun 2026 | 210 | 0.18% | 12 | 630 | 0.54% | 8 | | Jul 2026 | 170 | 0.15% | 13 | 520 | 0.46% | 9 | | Aug 2026 | 210 | 0.19% | 13 | 550 | 0.5% | 10 | | Sep 2026 | 260 | 0.29% | 12 | 550 | 0.62% | 10 | | Oct 2026 | 170 | 0.19% | 12 | 510 | 0.57% | 9 | ## How are Mongrel’s and Redback’s branded searches counted? Brandwave collects information about searches that people make online using Mongrel’s and Redback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mongrel**: Measured on the search term “mongrel boots”. - **Redback**: Measured on the search terms “redback boots”, “redback shoes” and “redback work boots”, summed into one figure. - [Mongrel profile](/demand/nz/brands/mongrel) - [Redback profile](/demand/nz/brands/redback) - [All boot brands in New Zealand](/demand/nz/categories/nz-boot-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mongrel or Redback more popular in search? In October 2026, Redback had more branded searches than Mongrel among boot brands in New Zealand. Redback had about 510 branded searches, while Mongrel had 170. Redback made up 0.57% of all boot brand searches we track, and Mongrel accounted for 0.19%. ## Cite this page Brandwave. "Mongrel vs Redback: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/mongrel-vs-redback This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mongrel-vs-redback. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.