--- title: "MoneyHub vs Sorted: Which is more popular in New Zealand?" description: "Is MoneyHub or Sorted more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Money guide sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/moneyhub-vs-sorted" publisher: "Brandwave" --- # MoneyHub vs Sorted: Which is more popular in New Zealand? Is MoneyHub or Sorted more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Money guide sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MoneyHub and Sorted - **Competitive set**: Money guide sites - **Market**: New Zealand - **Month measured**: Oct 2026 - **MoneyHub Share of Search**: 5.3% - **Sorted Share of Search**: 10.2% ## Is MoneyHub or Sorted more popular in search? - In October 2026, Sorted had more branded searches than MoneyHub among money guide sites in New Zealand. Sorted had about 3,620 branded searches, while MoneyHub had 1,900. Sorted made up 10.2% of all money guide site searches we track, and MoneyHub accounted for 5.3%. - Sorted was ahead of MoneyHub in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, MoneyHub’s share of searches among money guide sites in New Zealand moved from 6.5% to 5.3%, and its estimated monthly branded searches moved from 2.9K to 1.9K. - Across the 12 months ending October 2026, Sorted’s share of searches among money guide sites in New Zealand held steady at 10.2%, and its estimated monthly branded searches moved from 4.6K to 3.6K. ## Top money guide sites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sorted was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MoneyHub was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sorted was listed before MoneyHub in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sorted | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | MoneyHub | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Settled | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | interest.co.nz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Canstar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Minder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nester | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Skipper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about money guide sites - Asked ChatGPT "Which website should I use to learn about money in New Zealand?": 1. Sorted, 2. MoneyHub - Asked ChatGPT "What are the best free money guide websites in New Zealand?": 1. Sorted, 2. MoneyHub - Asked ChatGPT "What's the best website for help buying my first home in New Zealand?": 1. Settled, 2. Sorted - Searched Google, AI Overview "first home buyer nz": 1. Settled - Searched Google, AI Overview "personal finance nz": 1. Sorted, 2. MoneyHub Not named in any answer: interest.co.nz, Canstar, Minder, Nester and Skipper. Brands are listed in the order each answer named them. The answers were collected in New Zealand on November 5, 2026. ## How did search popularity change for New Zealand money guide sites in October 2026? - Estimated monthly branded searches for MoneyHub in New Zealand fell 34.5% over 12 measured months, from 2.9K to 1.9K in October 2026. - Estimated monthly branded searches for Sorted in New Zealand fell 20.8% over 12 measured months, from 4.6K to 3.6K in October 2026. ## How has branded search for MoneyHub and Sorted changed in New Zealand over the last 12 months? | Month | MoneyHub estimated searches | MoneyHub Share of Search | MoneyHub rank | Sorted estimated searches | Sorted Share of Search | Sorted rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.9K | 6.5% | 3 | 4.6K | 10.2% | 2 | | Dec 2025 | 1.9K | 5.4% | 3 | 3.5K | 9.9% | 2 | | Jan 2026 | 2.9K | 7.6% | 3 | 5.4K | 14.2% | 2 | | Feb 2026 | 2.4K | 6.5% | 3 | 4.6K | 12.4% | 2 | | Mar 2026 | 2.9K | 6.6% | 3 | 4.5K | 10.2% | 2 | | Apr 2026 | 2.9K | 6.7% | 3 | 4.3K | 9.8% | 2 | | May 2026 | 3.6K | 9.2% | 3 | 5.4K | 13.8% | 2 | | Jun 2026 | 3.6K | 9.4% | 3 | 4.6K | 12% | 2 | | Jul 2026 | 2.9K | 6.8% | 4 | 4.4K | 10.4% | 3 | | Aug 2026 | 2.9K | 7.1% | 3 | 5.4K | 13.2% | 2 | | Sep 2026 | 2.4K | 5.5% | 3 | 4.4K | 10.1% | 2 | | Oct 2026 | 1.9K | 5.3% | 3 | 3.6K | 10.2% | 2 | ## How are MoneyHub’s and Sorted’s branded searches counted? Brandwave collects information about searches that people make online using MoneyHub’s and Sorted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MoneyHub**: Measured on the search term “moneyhub”. - **Sorted**: Measured on the search terms “sorted kiwisaver”, “sorted money”, “sorted nz” and “sorted.org.nz”, summed into one figure. - [MoneyHub profile](/demand/nz/brands/moneyhub) - [Sorted profile](/demand/nz/brands/sorted) - [All money guide sites in New Zealand](/demand/nz/categories/nz-money-guide-sites): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MoneyHub or Sorted more popular in search? In October 2026, Sorted had more branded searches than MoneyHub among money guide sites in New Zealand. Sorted had about 3,620 branded searches, while MoneyHub had 1,900. Sorted made up 10.2% of all money guide site searches we track, and MoneyHub accounted for 5.3%. ## Cite this page Brandwave. "MoneyHub vs Sorted: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/moneyhub-vs-sorted This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/moneyhub-vs-sorted. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.