--- title: "MoneyGram vs Western Union: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, MoneyGram or Western Union? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/moneygram-vs-western-union" publisher: "Brandwave" --- # MoneyGram vs Western Union: Which is more popular by branded search in New Zealand? Which is more popular in search, MoneyGram or Western Union? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MoneyGram and Western Union - **Competitive set**: Money transfer services - **Market**: New Zealand - **Month measured**: Aug 2026 - **MoneyGram Share of Search**: 9.4% - **Western Union Share of Search**: 41.4% ## Which is more popular in search, MoneyGram or Western Union? - In August 2026, Western Union had more branded searches than MoneyGram among money transfer services in New Zealand. Western Union was estimated to have 50.8K branded searches compared to MoneyGram’s 11.5K, and held a 41.4% Share of Search versus MoneyGram’s 9.4%. - Western Union was ahead of MoneyGram in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, MoneyGram’s estimated Share of Search among money transfer services in New Zealand moved from 8.5% to 9.4%, and its estimated monthly branded searches moved from 9.7K to 11.5K. - Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services in New Zealand moved from 40.6% to 41.4%, and its estimated monthly branded searches moved from 46.6K to 50.8K. ## How did search popularity change for New Zealand money transfer services in August 2026? - In August 2026, Western Union gained estimated Share of Search among money transfer services in New Zealand, from 39.7% to 41.4%. - Estimated monthly branded searches for MoneyGram in New Zealand rose 18.1% over 11 measured months, from 9.7K to 11.5K in August 2026. ## Month by month | Month | MoneyGram estimated searches | MoneyGram Share of Search | MoneyGram rank | Western Union estimated searches | Western Union Share of Search | Western Union rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.7K | 8.5% | 3 | 46.6K | 40.6% | 1 | | Nov 2025 | 10.8K | 8.4% | 5 | 54.4K | 42.2% | 1 | | Dec 2025 | 11.6K | 9.3% | 3 | 55K | 43.9% | 1 | | Jan 2026 | 10.6K | 7.9% | 4 | 54.5K | 40.7% | 1 | | Feb 2026 | 10.7K | 8.9% | 4 | 52.1K | 43.1% | 1 | | Mar 2026 | 10.2K | 7.7% | 4 | 54K | 40.8% | 1 | | Apr 2026 | 9.7K | 7.9% | 4 | 52.9K | 43% | 1 | | May 2026 | 10.1K | 8.7% | 4 | 44.7K | 38.7% | 1 | | Jun 2026 | 8.8K | 7.5% | 4 | 43.2K | 36.8% | 1 | | Jul 2026 | 9.9K | 9.2% | 4 | 42.8K | 39.7% | 1 | | Aug 2026 | 11.5K | 9.4% | 4 | 50.8K | 41.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using MoneyGram’s and Western Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MoneyGram**: Measured on the search terms “moneygram”, “moneygram app”, “moneygram com”, “moneygram cost”, “moneygram currency rate”, “moneygram gram”, “moneygram money transfer”, “moneygram near”, “moneygram near me”, “moneygram nz”, “moneygram online” and “moneygram send money”, summed into one figure. - **Western Union**: Measured on the search terms “western union”, “western union bank transfer”, “western union fx rates”, “western union money changer rate”, “western union near me”, “western union near me open now”, “western union nz”, “western union online”, “western union price today”, “western union rates”, “western union send money”, “western union sylvia park”, “westernunion”, “westernunion com”, “westernunion nz” and “westernunion send money”, summed into one figure. - [MoneyGram profile](/demand/nz/brands/moneygram) - [Western Union profile](/demand/nz/brands/western-union) - [All money transfer services in New Zealand](/demand/nz/categories/nz-money-transfer-services): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, MoneyGram or Western Union? In August 2026, Western Union had more branded searches than MoneyGram among money transfer services in New Zealand. Western Union was estimated to have 50.8K branded searches compared to MoneyGram’s 11.5K, and held a 41.4% Share of Search versus MoneyGram’s 9.4%. ## Cite this page Brandwave. "MoneyGram vs Western Union: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/moneygram-vs-western-union This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/moneygram-vs-western-union. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.