--- title: "Mondo Advisory vs SBA: Which is searched more in New Zealand?" description: "Is Mondo Advisory or SBA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mondo-advisory-vs-sba" publisher: "Brandwave" --- # Mondo Advisory vs SBA: Which is searched more in New Zealand? Is Mondo Advisory or SBA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mondo Advisory and SBA - **Competitive set**: New Plymouth accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mondo Advisory Share of Search**: 7.3% - **SBA Share of Search**: 7.3% ## Is Mondo Advisory or SBA more popular in search? - In September 2026, Mondo Advisory and SBA were level in searches among New Plymouth accounting firms in New Zealand, with an estimated 30 branded searches each, at 7.3% of the total each. - The lead changed hands 5 times in the 12 months ending September 2026: SBA took it in March 2026, Mondo Advisory took it in April 2026, SBA took it in May 2026, Mondo Advisory took it in June 2026, SBA took it in August 2026. - Across the 12 months ending September 2026, Mondo Advisory’s share of searches among New Plymouth accounting firms in New Zealand moved from 8.1% to 7.3%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending September 2026, SBA’s share of searches among New Plymouth accounting firms in New Zealand moved from 2.7% to 7.3%, and its estimated monthly branded searches moved from 10 to 30. ## Top New Plymouth accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, SBA appeared in all four answers. Mondo Advisory was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. SBA was listed before Mondo Advisory in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SBA | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Schurr & Ireland | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mondo Advisory | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Baker Tilly Staples Rodway | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | More CA | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | BDO | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Balance CA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | KDG Accounting | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about New Plymouth accounting firms - Asked ChatGPT "Which accounting firm should I hire in New Plymouth, New Zealand?": 1. SBA, 2. Schurr & Ireland, 3. Mondo Advisory, 4. Baker Tilly Staples Rodway, 5. More CA - Asked ChatGPT "What are the best accounting firms in New Plymouth, New Zealand?": 1. SBA, 2. Schurr & Ireland, 3. Mondo Advisory, 4. Baker Tilly Staples Rodway, 5. BDO, 6. More CA - Asked ChatGPT "What's the best accounting firm in New Plymouth, New Zealand for a small business?": 1. SBA, 2. Schurr & Ireland, 3. Mondo Advisory - Searched Google, AI Overview "new plymouth accountants": 1. Schurr & Ireland, 2. Baker Tilly Staples Rodway, 3. SBA Not named in any answer: Balance CA and KDG Accounting. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth accounting firms in September 2026? - In September 2026, SBA lost share of searches among New Plymouth accounting firms in New Zealand, from 11.1% to 7.3%. - In September 2026, Mondo Advisory lost share of searches among New Plymouth accounting firms in New Zealand, from 8.3% to 7.3%. ## Month by month | Month | Mondo Advisory estimated searches | Mondo Advisory Share of Search | Mondo Advisory rank | SBA estimated searches | SBA Share of Search | SBA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 8.1% | 4 | 10 | 2.7% | 8 | | Nov 2025 | 30 | 8.3% | 4 | 10 | 2.8% | 7 | | Dec 2025 | 20 | 7.1% | 4 | 10 | 3.6% | 7 | | Jan 2026 | 30 | 9.7% | 4 | 20 | 6.5% | 5 | | Feb 2026 | 30 | 8.1% | 4 | 30 | 8.1% | 5 | | Mar 2026 | 30 | 7.1% | 5 | 40 | 9.5% | 4 | | Apr 2026 | 40 | 9.1% | 5 | 20 | 4.5% | 6 | | May 2026 | 30 | 7.7% | 5 | 40 | 10.3% | 4 | | Jun 2026 | 40 | 10% | 4 | 20 | 5% | 6 | | Jul 2026 | 30 | 10% | 4 | 20 | 6.7% | 5 | | Aug 2026 | 30 | 8.3% | 5 | 40 | 11.1% | 4 | | Sep 2026 | 30 | 7.3% | 4 | 30 | 7.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Mondo Advisory’s and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mondo Advisory**: Measured on the search term “mondo advisory”. - **SBA**: Measured on the search terms “sba hawera”, “sba lower hutt”, “sba petone”, “sba pukekohe”, “sba taranaki”, “sba thames” and “sba wanganui”, summed into one figure. - [Mondo Advisory profile](/demand/nz/brands/mondo-advisory) - [SBA profile](/demand/nz/brands/sba) - [All New Plymouth accounting firms in New Zealand](/demand/nz/locations/new-plymouth/accounting-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mondo Advisory or SBA more popular in search? In September 2026, Mondo Advisory and SBA were level in searches among New Plymouth accounting firms in New Zealand, with an estimated 30 branded searches each, at 7.3% of the total each. ## Cite this page Brandwave. "Mondo Advisory vs SBA: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mondo-advisory-vs-sba This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mondo-advisory-vs-sba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.