---
title: "Monarch Money vs YNAB: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Monarch Money or YNAB? Compare estimated monthly branded-search demand and Share of Search inside the Budgeting apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/monarch-money-vs-ynab"
publisher: "Brandwave"
---

# Monarch Money vs YNAB: Which is more popular by branded search in New Zealand?

Which is more popular in search, Monarch Money or YNAB? Compare estimated monthly branded-search demand and Share of Search inside the Budgeting apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Monarch Money and YNAB
- **Competitive set**: Budgeting apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Monarch Money Share of Search**: 4.2%
- **YNAB Share of Search**: 8%

## Which is more popular in search, Monarch Money or YNAB?

- In August 2026, YNAB had more branded searches than Monarch Money among budgeting apps in New Zealand. YNAB was estimated to have 840 branded searches compared to Monarch Money’s 440, and held an 8% Share of Search versus Monarch Money’s 4.2%.
- YNAB was ahead of Monarch Money in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Monarch Money’s estimated Share of Search among budgeting apps in New Zealand moved from 1.7% to 4.2%, and its estimated monthly branded searches moved from 160 to 440.
- Across the 11 months ending August 2026, YNAB’s estimated Share of Search among budgeting apps in New Zealand moved from 11.4% to 8%, and its estimated monthly branded searches moved from 1.1K to 840.

## How did search popularity change for New Zealand budgeting apps in August 2026?

- In August 2026, YNAB lost estimated Share of Search among budgeting apps in New Zealand, from 9.8% to 8%.
- Estimated monthly branded searches for Monarch Money in New Zealand rose 175% over 11 measured months, from 160 to 440 in August 2026.

## Month by month

| Month | Monarch Money estimated searches | Monarch Money Share of Search | Monarch Money rank | YNAB estimated searches | YNAB Share of Search | YNAB rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 160 | 1.7% | 5 | 1.1K | 11.4% | 3 |
| Nov 2025 | 120 | 1.3% | 5 | 920 | 9.9% | 3 |
| Dec 2025 | 120 | 1.4% | 5 | 820 | 9.8% | 3 |
| Jan 2026 | 230 | 1.8% | 4 | 1.2K | 9.3% | 3 |
| Feb 2026 | 290 | 2.8% | 4 | 900 | 8.7% | 3 |
| Mar 2026 | 270 | 2.5% | 4 | 1.1K | 10.6% | 3 |
| Apr 2026 | 290 | 2.8% | 4 | 950 | 9.1% | 3 |
| May 2026 | 370 | 3.2% | 4 | 1.1K | 9.8% | 3 |
| Jun 2026 | 500 | 5% | 4 | 1.1K | 10.8% | 3 |
| Jul 2026 | 430 | 4.5% | 4 | 940 | 9.8% | 3 |
| Aug 2026 | 440 | 4.2% | 4 | 840 | 8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Monarch Money’s and YNAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Monarch Money**: Measured on the search terms “monarch money”, “monarch money budget”, “monarch money budgeting app”, “monarch money money app”, “monarchmoney” and “monarchmoney com”, summed into one figure.
- **YNAB**: Measured on the search terms “budget app ynab”, “ynab”, “ynab app”, “ynab budget”, “ynab com”, “ynab money app”, “ynab new zealand”, “ynab nz”, “ynab online” and “ynab software”, summed into one figure.

- [Monarch Money profile](/demand/nz/brands/monarch-money)
- [YNAB profile](/demand/nz/brands/ynab)
- [All budgeting apps in New Zealand](/demand/nz/categories/nz-budgeting-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Monarch Money or YNAB?

In August 2026, YNAB had more branded searches than Monarch Money among budgeting apps in New Zealand. YNAB was estimated to have 840 branded searches compared to Monarch Money’s 440, and held an 8% Share of Search versus Monarch Money’s 4.2%.

## Cite this page

Brandwave. "Monarch Money vs YNAB: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/monarch-money-vs-ynab

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/monarch-money-vs-ynab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.