--- title: "Momcozy vs Willow: Which is searched more in New Zealand?" description: "Is Momcozy or Willow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/momcozy-vs-willow-pump" publisher: "Brandwave" --- # Momcozy vs Willow: Which is searched more in New Zealand? Is Momcozy or Willow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Momcozy and Willow - **Competitive set**: Breast pump brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Momcozy Share of Search**: 15.4% - **Willow Share of Search**: 0.21% ## Is Momcozy or Willow more popular in search? - In September 2026, Momcozy had more branded searches than Willow among breast pump brands in New Zealand. Momcozy had about 720 branded searches, while Willow had 10. Momcozy made up 15.4% of all breast pump brand searches we track, and Willow accounted for 0.21%. - Momcozy was ahead of Willow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Momcozy’s share of searches among breast pump brands in New Zealand moved from 10.8% to 15.4%, and its estimated monthly branded searches moved from 480 to 720. - Across the 12 months ending September 2026, Willow’s share of searches among breast pump brands in New Zealand moved from 0.23% to 0.21%, and its estimated monthly branded searches held steady at 10. ## Top breast pump brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Momcozy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Willow did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spectra | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Medela | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Momcozy | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Philips Avent | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Haakaa | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Elvie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Willow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about breast pump brands - Asked ChatGPT "Which breast pump brand should I buy in New Zealand?": 1. Spectra, 2. Medela, 3. Momcozy - Asked ChatGPT "What are the best breast pump brands in New Zealand?": 1. Spectra, 2. Medela, 3. Momcozy, 4. Haakaa, 5. Philips Avent - Asked ChatGPT "What's the best breast pump brand in New Zealand for newborn feeding?": 1. Spectra, 2. Medela, 3. Philips Avent, 4. Momcozy - Searched Google, AI Overview "best breast pump": 1. Spectra, 2. Momcozy, 3. Medela, 4. Haakaa - Searched Google, AI Overview "electric breast pump": 1. Medela, 2. Philips Avent Not named in any answer: Elvie and Willow. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand breast pump brands in September 2026? - In September 2026, Momcozy gained share of searches among breast pump brands in New Zealand, from 13.8% to 15.4%. - In September 2026, Willow rose from 7th to 6th among breast pump brands in New Zealand. ## Month by month | Month | Momcozy estimated searches | Momcozy Share of Search | Momcozy rank | Willow estimated searches | Willow Share of Search | Willow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 10.8% | 3 | 10 | 0.23% | 7 | | Nov 2025 | 480 | 11.6% | 3 | 20 | 0.48% | 6 | | Dec 2025 | 390 | 10.5% | 4 | 10 | 0.27% | 6 | | Jan 2026 | 590 | 13.3% | 3 | 20 | 0.45% | 6 | | Feb 2026 | 480 | 10.8% | 3 | 20 | 0.45% | 6 | | Mar 2026 | 590 | 13.6% | 3 | 10 | 0.23% | 6 | | Apr 2026 | 590 | 13.6% | 3 | 10 | 0.23% | 7 | | May 2026 | 590 | 12.6% | 3 | 10 | 0.21% | 7 | | Jun 2026 | 590 | 12.3% | 3 | 10 | 0.21% | 7 | | Jul 2026 | 720 | 13.6% | 3 | 30 | 0.56% | 6 | | Aug 2026 | 720 | 13.8% | 3 | 10 | 0.19% | 7 | | Sep 2026 | 720 | 15.4% | 3 | 10 | 0.21% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Momcozy’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Momcozy**: Measured on the search term “momcozy”. - **Willow**: Measured on the search terms “willow breastfeeding” and “willow pump”, summed into one figure. - [Momcozy profile](/demand/nz/brands/momcozy) - [Willow profile](/demand/nz/brands/willow-pump) - [All breast pump brands in New Zealand](/demand/nz/categories/nz-breast-pump-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Momcozy or Willow more popular in search? In September 2026, Momcozy had more branded searches than Willow among breast pump brands in New Zealand. Momcozy had about 720 branded searches, while Willow had 10. Momcozy made up 15.4% of all breast pump brand searches we track, and Willow accounted for 0.21%. ## Cite this page Brandwave. "Momcozy vs Willow: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/momcozy-vs-willow-pump This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/momcozy-vs-willow-pump. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.