---
title: "Modash vs #paid: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Modash or #paid? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/modash-vs-paid"
publisher: "Brandwave"
---

# Modash vs #paid: Which is more popular by branded search in New Zealand?

Which is more popular in search, Modash or #paid? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Modash and #paid
- **Competitive set**: Influencer marketing platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Modash Share of Search**: 9.9%
- **#paid Share of Search**: 58.2%

## Which is more popular in search, Modash or #paid?

- In August 2026, #paid had more branded searches than Modash among influencer marketing platforms in New Zealand. #paid was estimated to have 820 branded searches compared to Modash’s 140, and held a 58.2% Share of Search versus Modash’s 9.9%.
- #paid was ahead of Modash in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Modash’s estimated Share of Search among influencer marketing platforms in New Zealand moved from 13.2% to 9.9%, and its estimated monthly branded searches moved from 160 to 140.
- Across the 11 months ending August 2026, #paid’s estimated Share of Search among influencer marketing platforms in New Zealand moved from 70.2% to 58.2%, and its estimated monthly branded searches moved from 850 to 820.

## How did search popularity change for New Zealand influencer marketing platforms in August 2026?

- In August 2026, #paid gained estimated Share of Search among influencer marketing platforms in New Zealand, from 52.2% to 58.2%.
- In August 2026, Modash lost estimated Share of Search among influencer marketing platforms in New Zealand, from 12.7% to 9.9%.

## Month by month

| Month | Modash estimated searches | Modash Share of Search | Modash rank | #paid estimated searches | #paid Share of Search | #paid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 160 | 13.2% | 2 | 850 | 70.2% | 1 |
| Nov 2025 | 120 | 10.4% | 2 | 840 | 73% | 1 |
| Dec 2025 | 270 | 21.3% | 2 | 810 | 63.8% | 1 |
| Jan 2026 | 170 | 13.5% | 2 | 880 | 69.8% | 1 |
| Feb 2026 | 130 | 10.7% | 2 | 850 | 69.7% | 1 |
| Mar 2026 | 160 | 13% | 2 | 840 | 68.3% | 1 |
| Apr 2026 | 120 | 11.9% | 2 | 690 | 68.3% | 1 |
| May 2026 | 130 | 9.6% | 3 | 830 | 61.5% | 1 |
| Jun 2026 | 190 | 12.9% | 3 | 790 | 53.7% | 1 |
| Jul 2026 | 170 | 12.7% | 3 | 700 | 52.2% | 1 |
| Aug 2026 | 140 | 9.9% | 3 | 820 | 58.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Modash’s and #paid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Modash**: Measured on the search terms “modash”, “modash influencer marketing”, “modash influencers” and “modash io”, summed into one figure.
- **#paid**: Measured on the search terms “hashtag paid”, “hashtagpaid com”, “paid”, “paid creators”, “paid in advance”, “paid in arrears”, “paid influencer marketing”, “paid influencers”, “paid near me” and “paid online”, summed into one figure.

- [Modash profile](/demand/nz/brands/modash)
- [#paid profile](/demand/nz/brands/paid)
- [All influencer marketing platforms in New Zealand](/demand/nz/categories/nz-influencer-marketing-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Modash or #paid?

In August 2026, #paid had more branded searches than Modash among influencer marketing platforms in New Zealand. #paid was estimated to have 820 branded searches compared to Modash’s 140, and held a 58.2% Share of Search versus Modash’s 9.9%.

## Cite this page

Brandwave. "Modash vs #paid: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/modash-vs-paid

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/modash-vs-paid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.