--- title: "Mocka vs Touchwood: Which is searched more in New Zealand?" description: "Is Mocka or Touchwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nursery furniture brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mocka-vs-touchwood" publisher: "Brandwave" --- # Mocka vs Touchwood: Which is searched more in New Zealand? Is Mocka or Touchwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nursery furniture brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mocka and Touchwood - **Competitive set**: Nursery furniture brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mocka Share of Search**: 80.3% - **Touchwood Share of Search**: 1.6% ## Is Mocka or Touchwood more popular in search? - In September 2026, Mocka had more branded searches than Touchwood among nursery furniture brands in New Zealand. Mocka had about 22,300 branded searches, while Touchwood had 450. Mocka made up 80.3% of all nursery furniture brand searches we track, and Touchwood accounted for 1.6%. - Mocka was ahead of Touchwood in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mocka’s share of searches among nursery furniture brands in New Zealand moved from 82.6% to 80.3%, and its estimated monthly branded searches moved from 27.2K to 22.3K. - Across the 12 months ending September 2026, Touchwood’s share of searches among nursery furniture brands in New Zealand held steady at 1.6%, and its estimated monthly branded searches moved from 540 to 450. ## Top nursery furniture brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mocka appeared in all five answers. Touchwood did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mocka | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Babyhood | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Boori | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Snuz | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Stokke | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Touchwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about nursery furniture brands - Asked ChatGPT "Which nursery furniture brand should I buy in New Zealand?": 1. Mocka, 2. Babyhood, 3. Boori - Asked ChatGPT "What are the best nursery furniture brands in New Zealand?": 1. Babyhood, 2. Boori, 3. Mocka - Asked ChatGPT "What's the best nursery furniture brand in New Zealand for a baby room?": 1. Mocka, 2. Babyhood, 3. Boori - Searched Google, AI Overview "best nursery furniture": 1. Mocka - Searched Google, AI Overview "bassinet brand": 1. Snuz, 2. Stokke, 3. Mocka Not named in any answer: Touchwood and Leander. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand nursery furniture brands in September 2026? - In September 2026, Mocka gained share of searches among nursery furniture brands in New Zealand, from 78.1% to 80.3%. - In September 2026, Touchwood fell from 4th to 5th among nursery furniture brands in New Zealand. ## Month by month | Month | Mocka estimated searches | Mocka Share of Search | Mocka rank | Touchwood estimated searches | Touchwood Share of Search | Touchwood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.2K | 82.6% | 1 | 540 | 1.6% | 4 | | Nov 2025 | 33.1K | 82.1% | 1 | 660 | 1.6% | 4 | | Dec 2025 | 22.2K | 82.4% | 1 | 660 | 2.4% | 4 | | Jan 2026 | 27.1K | 81.8% | 1 | 780 | 2.4% | 4 | | Feb 2026 | 18.2K | 78.8% | 1 | 540 | 2.3% | 4 | | Mar 2026 | 22.3K | 81.1% | 1 | 540 | 2% | 4 | | Apr 2026 | 22.3K | 80.8% | 1 | 520 | 1.9% | 4 | | May 2026 | 27.2K | 83.1% | 1 | 650 | 2% | 4 | | Jun 2026 | 27.2K | 82.7% | 1 | 530 | 1.6% | 4 | | Jul 2026 | 22.3K | 77% | 1 | 640 | 2.2% | 4 | | Aug 2026 | 22.3K | 78.1% | 1 | 530 | 1.9% | 4 | | Sep 2026 | 22.3K | 80.3% | 1 | 450 | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Mocka’s and Touchwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mocka**: Measured on the search terms “Mocka”, “mocka cot aspen”, “mocka cot conversion”, “mocka cot set” and “mocka nursery set”, summed into one figure. - **Touchwood**: Measured on the search terms “touchwood chateau cot”, “touchwood cot”, “touchwood cot mattress”, “touchwood cot nz”, “touchwood cots nz”, “touchwood luxus mattress” and “touchwood sleigh cot”, summed into one figure. - [Mocka profile](/demand/nz/brands/mocka) - [Touchwood profile](/demand/nz/brands/touchwood) - [All nursery furniture brands in New Zealand](/demand/nz/categories/nz-nursery-furniture-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mocka or Touchwood more popular in search? In September 2026, Mocka had more branded searches than Touchwood among nursery furniture brands in New Zealand. Mocka had about 22,300 branded searches, while Touchwood had 450. Mocka made up 80.3% of all nursery furniture brand searches we track, and Touchwood accounted for 1.6%. ## Cite this page Brandwave. "Mocka vs Touchwood: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mocka-vs-touchwood This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mocka-vs-touchwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.