--- title: "Mocka vs The Sleep Store: Share of Search among baby and nursery retailers in New Zealand" description: "Mocka and The Sleep Store compared on estimated monthly branded-search demand and Share of Search inside the Baby and Nursery Retailers set in New Zealand, over the same months and through the same method." canonical: "https://gobrandwave.com/demand/nz/compare/mocka-vs-the-sleep-store" publisher: "Brandwave" --- # Mocka vs The Sleep Store: Share of Search among baby and nursery retailers in New Zealand Mocka and The Sleep Store compared on estimated monthly branded-search demand and Share of Search inside the Baby and Nursery Retailers set in New Zealand, over the same months and through the same method. ## Key facts - **Compared**: Mocka and The Sleep Store - **Competitive set**: Baby and Nursery Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mocka Share of Search**: 49.5% - **The Sleep Store Share of Search**: 12.4% ## Who is ahead, Mocka or The Sleep Store? - In August 2026, Mocka led The Sleep Store among baby and nursery retailers in New Zealand, with 49.5% estimated Share of Search against 12.4%. - Mocka was ahead of The Sleep Store in every measured month of the 12 months ending August 2026. - Across the 12 months ending August 2026, Mocka’s estimated Share of Search among baby and nursery retailers in New Zealand moved from 56.7% to 49.5%, and its estimated monthly branded searches from 31.2K to 26.2K. - Across the 12 months ending August 2026, The Sleep Store’s estimated Share of Search among baby and nursery retailers in New Zealand moved from 12% to 12.4%, and its estimated monthly branded searches from 6.6K to 6.6K. ## What changed among baby and nursery retailers in New Zealand? - In August 2026, The Sleep Store gained estimated Share of Search among baby and nursery retailers in New Zealand, from 10.4% to 12.4%. - In August 2026, Mocka lost estimated Share of Search among baby and nursery retailers in New Zealand, from 50.6% to 49.5%. ## Month by month | Month | Mocka estimated searches | Mocka Share of Search | Mocka rank | The Sleep Store estimated searches | The Sleep Store Share of Search | The Sleep Store rank | | --- | --- | --- | --- | --- | --- | --- | | Sep 2025 | 31.2K | 56.7% | 1 | 6.6K | 12% | 3 | | Oct 2025 | 32K | 52.2% | 1 | 8.1K | 13.2% | 3 | | Nov 2025 | 38K | 52.8% | 1 | 8.1K | 11.3% | 3 | | Dec 2025 | 26.2K | 45.9% | 1 | 6.6K | 11.6% | 3 | | Jan 2026 | 32K | 54.5% | 1 | 6.6K | 11.2% | 3 | | Feb 2026 | 21.4K | 43.3% | 1 | 8.1K | 16.4% | 3 | | Mar 2026 | 26.3K | 49.3% | 1 | 6.6K | 12.4% | 3 | | Apr 2026 | 26.3K | 49.5% | 1 | 6.6K | 12.4% | 3 | | May 2026 | 31.2K | 53.8% | 1 | 6.6K | 11.4% | 3 | | Jun 2026 | 32K | 52% | 1 | 5.4K | 8.8% | 3 | | Jul 2026 | 26.3K | 50.6% | 1 | 5.4K | 10.4% | 3 | | Aug 2026 | 26.2K | 49.5% | 1 | 6.6K | 12.4% | 3 | ## How each brand is measured Brandwave uses third-party search volume data to identify the unique branded terms for each brand and adds up their estimated monthly searches. Different spellings of the same term are grouped together and only counted once. Distinct branded searches, including longer or more specific terms, are counted separately and included in the brand’s monthly total. - **Mocka**: Measured on the search terms “Mocka”, “mocka beds”, “mocka furniture”, “mocka furniture store” and “mocka nursery”, summed into one figure. - **The Sleep Store**: Measured on the search term “The Sleep Store”. - [Mocka profile](/demand/nz/brands/mocka) - [The Sleep Store profile](/demand/nz/brands/the-sleep-store) - [All baby and nursery retailers in New Zealand](/demand/nz/categories/nz-baby-retailers): The set both shares are measured inside, 5 brands. ## How is branded search demand measured? ### Who is ahead, Mocka or The Sleep Store? In August 2026, Mocka led The Sleep Store among baby and nursery retailers in New Zealand, with 49.5% estimated Share of Search against 12.4%. ### Where do these numbers come from? Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026. ### What exactly is being compared? We estimate branded-search demand in New Zealand for Mocka and The Sleep Store using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time. ### Is Share of Search the same as market share? No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue. ### How reliable are modeled search volumes? These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number. ### Does a rise in branded searches mean a campaign worked? Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier. ### Can I use the Brand Demand Index data? Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits. ### Does appearing here mean a company uses Brandwave? Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly. ## Cite this page Brandwave. "Mocka vs The Sleep Store: Share of Search among baby and nursery retailers in New Zealand". https://gobrandwave.com/demand/nz/compare/mocka-vs-the-sleep-store This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mocka-vs-the-sleep-store. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.