--- title: "Moccona vs Vittoria Coffee: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Moccona or Vittoria Coffee? Compare estimated monthly branded-search demand and Share of Search inside the Coffee capsule brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/moccona-vs-vittoria-coffee" publisher: "Brandwave" --- # Moccona vs Vittoria Coffee: Which is more popular by branded search in New Zealand? Which is more popular in search, Moccona or Vittoria Coffee? Compare estimated monthly branded-search demand and Share of Search inside the Coffee capsule brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Moccona and Vittoria Coffee - **Competitive set**: Coffee capsule brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Moccona Share of Search**: 19.7% - **Vittoria Coffee Share of Search**: 1.7% ## Which is more popular in search, Moccona or Vittoria Coffee? - In August 2026, Moccona had more branded searches than Vittoria Coffee among coffee capsule brands in New Zealand. Moccona was estimated to have 8.6K branded searches compared to Vittoria Coffee’s 730, and held a 19.7% Share of Search versus Vittoria Coffee’s 1.7%. - Moccona was ahead of Vittoria Coffee in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Moccona’s estimated Share of Search among coffee capsule brands in New Zealand moved from 12.2% to 19.7%, and its estimated monthly branded searches moved from 5.1K to 8.6K. - Across the 11 months ending August 2026, Vittoria Coffee’s estimated Share of Search among coffee capsule brands in New Zealand moved from 0.95% to 1.7%, and its estimated monthly branded searches moved from 400 to 730. ## How did search popularity change for New Zealand coffee capsule brands in August 2026? - In August 2026, Moccona lost estimated Share of Search among coffee capsule brands in New Zealand, from 20.5% to 19.7%. - Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 82.5% over 11 measured months, from 400 to 730 in August 2026. ## Month by month | Month | Moccona estimated searches | Moccona Share of Search | Moccona rank | Vittoria Coffee estimated searches | Vittoria Coffee Share of Search | Vittoria Coffee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.1K | 12.2% | 2 | 400 | 0.95% | 5 | | Nov 2025 | 5.1K | 11.4% | 2 | 330 | 0.73% | 5 | | Dec 2025 | 4.9K | 9.4% | 2 | 400 | 0.78% | 5 | | Jan 2026 | 5.3K | 12.1% | 2 | 330 | 0.76% | 5 | | Feb 2026 | 5.1K | 13.6% | 2 | 270 | 0.72% | 5 | | Mar 2026 | 6.2K | 15.9% | 2 | 400 | 1% | 5 | | Apr 2026 | 6K | 14.7% | 2 | 490 | 1.2% | 5 | | May 2026 | 8K | 17.3% | 2 | 600 | 1.3% | 5 | | Jun 2026 | 7.6K | 18.2% | 2 | 600 | 1.4% | 4 | | Jul 2026 | 8.9K | 20.5% | 2 | 730 | 1.7% | 4 | | Aug 2026 | 8.6K | 19.7% | 2 | 730 | 1.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Moccona’s and Vittoria Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Moccona**: Measured on the search terms “moccona”, “moccona 1kg”, “moccona 400g”, “moccona beans”, “moccona capsules”, “moccona classic”, “moccona co nz”, “moccona coffee”, “moccona coffee 1kg”, “moccona coffee 400g”, “moccona coffee hazelnut”, “moccona coffee online”, “moccona coffee pak n save”, “moccona coffee pods”, “moccona coffee warehouse”, “moccona coffee woolies”, “moccona decaf”, “moccona decaf coffee”, “moccona espresso”, “moccona indulgence coffee”, “moccona latte”, “moccona near me”, “moccona nz”, “moccona woolies” and “pak n save moccona coffee”, summed into one figure. - **Vittoria Coffee**: Measured on the search terms “vittoria coffee company” and “vittoria pods”, summed into one figure. - [Moccona profile](/demand/nz/brands/moccona) - [Vittoria Coffee profile](/demand/nz/brands/vittoria-coffee) - [All coffee capsule brands in New Zealand](/demand/nz/categories/nz-coffee-capsule-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Moccona or Vittoria Coffee? In August 2026, Moccona had more branded searches than Vittoria Coffee among coffee capsule brands in New Zealand. Moccona was estimated to have 8.6K branded searches compared to Vittoria Coffee’s 730, and held a 19.7% Share of Search versus Vittoria Coffee’s 1.7%. ## Cite this page Brandwave. "Moccona vs Vittoria Coffee: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/moccona-vs-vittoria-coffee This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/moccona-vs-vittoria-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.