--- title: "Mobilo vs Popl: Which is more popular in New Zealand?" description: "Is Mobilo or Popl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital business card platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mobilo-vs-popl" publisher: "Brandwave" --- # Mobilo vs Popl: Which is more popular in New Zealand? Is Mobilo or Popl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital business card platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mobilo and Popl - **Competitive set**: Digital business card platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Mobilo Share of Search**: 90.9% - **Popl Share of Search**: 2.1% ## Is Mobilo or Popl more popular in search? - In October 2026, Mobilo had more branded searches than Popl among digital business card platforms in New Zealand. Mobilo had about 1,300 branded searches, while Popl had 30. Mobilo made up 90.9% of all digital business card platform searches we track, and Popl accounted for 2.1%. - Mobilo was ahead of Popl in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Mobilo’s share of searches among digital business card platforms in New Zealand moved from 87.7% to 90.9%, and its estimated monthly branded searches moved from 1K to 1.3K. - Across the 12 months ending October 2026, Popl’s share of searches among digital business card platforms in New Zealand moved from 2.6% to 2.1%, and its estimated monthly branded searches held steady at 30. ## Top digital business card platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Popl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mobilo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Popl was listed before Mobilo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blinq | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HiHello | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Popl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mobilo | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | V1CE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital business card platforms - Asked ChatGPT "Which digital business card platform should I use in New Zealand?": 1. Blinq, 2. HiHello, 3. Popl - Asked ChatGPT "What are the best digital business card platforms in New Zealand?": 1. Blinq, 2. HiHello, 3. Popl, 4. Mobilo - Asked ChatGPT "What's the best digital business card platform in New Zealand for sharing contact details?": 1. Blinq, 2. HiHello, 3. Popl - Searched Google, AI Overview "digital business card platform": 1. Blinq, 2. HiHello, 3. Popl - Searched Google, AI Overview "business card qr code": named none of the brands we track Not named in any answer: V1CE. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand digital business card platforms in October 2026? - In October 2026, Mobilo gained share of searches among digital business card platforms in New Zealand, from 84.7% to 90.9%. - Popl’s share of searches among digital business card platforms in New Zealand has lost ground for 3 months in a row, from 4.5% to 2.1% in October 2026. ## How has branded search for Mobilo and Popl changed in New Zealand over the last 12 months? | Month | Mobilo estimated searches | Mobilo Share of Search | Mobilo rank | Popl estimated searches | Popl Share of Search | Popl rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 87.7% | 1 | 30 | 2.6% | 4 | | Dec 2025 | 880 | 89.8% | 1 | 30 | 3.1% | 3 | | Jan 2026 | 590 | 80.8% | 1 | 40 | 5.5% | 4 | | Feb 2026 | 720 | 77.4% | 1 | 40 | 4.3% | 4 | | Mar 2026 | 720 | 80.9% | 1 | 50 | 5.6% | 3 | | Apr 2026 | 720 | 81.8% | 1 | 30 | 3.4% | 4 | | May 2026 | 720 | 77.4% | 1 | 50 | 5.4% | 3 | | Jun 2026 | 880 | 81.5% | 1 | 50 | 4.6% | 4 | | Jul 2026 | 720 | 80.9% | 1 | 40 | 4.5% | 3 | | Aug 2026 | 880 | 83.8% | 1 | 40 | 3.8% | 3 | | Sep 2026 | 1K | 84.7% | 1 | 30 | 2.5% | 4 | | Oct 2026 | 1.3K | 90.9% | 1 | 30 | 2.1% | 3 | ## How are Mobilo’s and Popl’s branded searches counted? Brandwave collects information about searches that people make online using Mobilo’s and Popl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mobilo**: Measured on the search term “mobilo”. - **Popl**: Measured on the search term “popl”. - [Mobilo profile](/demand/nz/brands/mobilo) - [Popl profile](/demand/nz/brands/popl) - [All digital business card platforms in New Zealand](/demand/nz/categories/nz-digital-business-card-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mobilo or Popl more popular in search? In October 2026, Mobilo had more branded searches than Popl among digital business card platforms in New Zealand. Mobilo had about 1,300 branded searches, while Popl had 30. Mobilo made up 90.9% of all digital business card platform searches we track, and Popl accounted for 2.1%. ## Cite this page Brandwave. "Mobilo vs Popl: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/mobilo-vs-popl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mobilo-vs-popl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.