--- title: "Mizuno vs Under Armour: Which is searched more in New Zealand?" description: "Is Mizuno or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Football boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mizuno-vs-under-armour" publisher: "Brandwave" --- # Mizuno vs Under Armour: Which is searched more in New Zealand? Is Mizuno or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Football boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mizuno and Under Armour - **Competitive set**: Football boot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mizuno Share of Search**: 1.6% - **Under Armour Share of Search**: 3.4% ## Is Mizuno or Under Armour more popular in search? - In September 2026, Under Armour had more branded searches than Mizuno among football boot brands in New Zealand. Under Armour had about 8,370 branded searches, while Mizuno had 3,890. Under Armour made up 3.4% of all football boot brand searches we track, and Mizuno accounted for 1.6%. - Under Armour was ahead of Mizuno in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mizuno’s share of searches among football boot brands in New Zealand moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 3.2K to 3.9K. - Across the 12 months ending September 2026, Under Armour’s share of searches among football boot brands in New Zealand moved from 3.9% to 3.4%, and its estimated monthly branded searches moved from 8.8K to 8.4K. ## Top football boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mizuno was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Under Armour did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adidas | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Nike | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mizuno | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Puma | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | New Balance | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Under Armour | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about football boot brands - Asked ChatGPT "Which football boot brand should I buy in New Zealand?": 1. Adidas, 2. Nike, 3. Mizuno, 4. Puma - Asked ChatGPT "What are the best football boot brands in New Zealand?": 1. Adidas, 2. Mizuno, 3. Puma, 4. Nike, 5. New Balance - Asked ChatGPT "What's the best football boot brand in New Zealand for match play?": 1. Adidas, 2. Nike, 3. Puma - Searched Google, AI Overview "best football boots": 1. Nike, 2. Adidas, 3. Mizuno, 4. Puma Not named in any answer: Under Armour. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand football boot brands in September 2026? - Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026. ## Month by month | Month | Mizuno estimated searches | Mizuno Share of Search | Mizuno rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.2K | 1.4% | 6 | 8.8K | 3.9% | 5 | | Nov 2025 | 3.1K | 1.1% | 6 | 10.9K | 3.8% | 5 | | Dec 2025 | 3.3K | 1.1% | 6 | 11K | 3.8% | 5 | | Jan 2026 | 4.1K | 1.8% | 6 | 8.9K | 3.9% | 5 | | Feb 2026 | 3.9K | 2% | 6 | 7K | 3.6% | 5 | | Mar 2026 | 4.3K | 1.9% | 6 | 7K | 3% | 5 | | Apr 2026 | 4.6K | 2% | 6 | 8.4K | 3.6% | 5 | | May 2026 | 4.5K | 1.8% | 6 | 8.4K | 3.3% | 5 | | Jun 2026 | 3.9K | 1.4% | 6 | 8.3K | 3.1% | 5 | | Jul 2026 | 4.1K | 1.6% | 6 | 9.9K | 3.8% | 5 | | Aug 2026 | 3.9K | 1.5% | 6 | 9.4K | 3.6% | 5 | | Sep 2026 | 3.9K | 1.6% | 6 | 8.4K | 3.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Mizuno’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mizuno**: Measured on the search terms “mizuno”, “mizuno alpha”, “mizuno inspire”, “mizuno irons”, “mizuno jp”, “mizuno jpx”, “mizuno morelia”, “mizuno morelia neo”, “mizuno putter”, “mizuno waves” and “mizuno wedges”, summed into one figure. - **Under Armour**: Measured on the search terms “pants under armour”, “under armour”, “under armour apparel”, “under armour caps”, “under armour heatgear”, “under armour outlet”, “under armour sale”, “under armour shorts”, “under armour slides”, “under armour underwear”, “under armour westgate”, “underarmour”, “underarmour compression” and “underarmour hovr”, summed into one figure. - [Mizuno profile](/demand/nz/brands/mizuno) - [Under Armour profile](/demand/nz/brands/under-armour) - [All football boot brands in New Zealand](/demand/nz/categories/nz-football-boots-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mizuno or Under Armour more popular in search? In September 2026, Under Armour had more branded searches than Mizuno among football boot brands in New Zealand. Under Armour had about 8,370 branded searches, while Mizuno had 3,890. Under Armour made up 3.4% of all football boot brand searches we track, and Mizuno accounted for 1.6%. ## Cite this page Brandwave. "Mizuno vs Under Armour: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mizuno-vs-under-armour This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mizuno-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.