--- title: "Mixxx vs Serato: Which is searched more in New Zealand?" description: "Is Mixxx or Serato more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the DJ software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mixxx-vs-serato" publisher: "Brandwave" --- # Mixxx vs Serato: Which is searched more in New Zealand? Is Mixxx or Serato more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the DJ software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mixxx and Serato - **Competitive set**: DJ software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mixxx Share of Search**: 3.5% - **Serato Share of Search**: 38.8% ## Is Mixxx or Serato more popular in search? - In September 2026, Serato had more branded searches than Mixxx among DJ software in New Zealand. Serato had about 1,000 branded searches, while Mixxx had 90. Serato made up 38.8% of all DJ software searches we track, and Mixxx accounted for 3.5%. - Serato was ahead of Mixxx in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mixxx’s share of searches among DJ software in New Zealand moved from 3.7% to 3.5%, and its estimated monthly branded searches moved from 110 to 90. - Across the 12 months ending September 2026, Serato’s share of searches among DJ software in New Zealand moved from 33.9% to 38.8%, and its estimated monthly branded searches held steady at 1K. ## Top DJ software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Mixxx and Serato showed up in all five answers. Serato was listed before Mixxx in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | rekordbox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Serato | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | VirtualDJ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | djay | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Traktor | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Mixxx | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Engine DJ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about DJ software - Asked ChatGPT "Which DJ software should I use in New Zealand?": 1. rekordbox, 2. Serato, 3. VirtualDJ, 4. djay, 5. Mixxx - Asked ChatGPT "What are the best DJ software brands in New Zealand?": 1. Serato, 2. rekordbox, 3. Traktor, 4. VirtualDJ, 5. djay, 6. Mixxx - Asked ChatGPT "What's the best DJ software in New Zealand for mixing music?": 1. rekordbox, 2. Serato, 3. Mixxx, 4. VirtualDJ, 5. Traktor - Searched Google, AI Overview "best dj software": 1. rekordbox, 2. Serato, 3. djay, 4. Traktor, 5. VirtualDJ, 6. Mixxx - Searched Google, AI Overview "dj mixing software": 1. Serato, 2. VirtualDJ, 3. rekordbox, 4. djay, 5. Traktor, 6. Mixxx Not named in any answer: Engine DJ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand DJ software in September 2026? - In September 2026, Serato lost share of searches among DJ software in New Zealand, from 53.5% to 38.8%. - Estimated monthly branded searches for Mixxx in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026. ## Month by month | Month | Mixxx estimated searches | Mixxx Share of Search | Mixxx rank | Serato estimated searches | Serato Share of Search | Serato rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 3.7% | 6 | 1K | 33.9% | 2 | | Nov 2025 | 90 | 3% | 6 | 1.3K | 43.9% | 1 | | Dec 2025 | 110 | 3.8% | 6 | 1K | 34.2% | 2 | | Jan 2026 | 90 | 2.9% | 6 | 1.3K | 41.4% | 1 | | Feb 2026 | 90 | 3.4% | 6 | 1K | 37.6% | 1 | | Mar 2026 | 140 | 4.4% | 5 | 1.3K | 41.3% | 1 | | Apr 2026 | 110 | 3.9% | 6 | 1K | 35.5% | 2 | | May 2026 | 110 | 3.7% | 5 | 1.3K | 43.2% | 1 | | Jun 2026 | 90 | 3.4% | 6 | 1K | 37.9% | 1 | | Jul 2026 | 70 | 2.3% | 6 | 1.6K | 53.5% | 1 | | Aug 2026 | 110 | 3.1% | 5 | 1.9K | 53.5% | 1 | | Sep 2026 | 90 | 3.5% | 5 | 1K | 38.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Mixxx’s and Serato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mixxx**: Measured on the search term “mixxx”. - **Serato**: Measured on the search term “serato”. - [Mixxx profile](/demand/nz/brands/mixxx) - [Serato profile](/demand/nz/brands/serato) - [All DJ software in New Zealand](/demand/nz/categories/nz-dj-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mixxx or Serato more popular in search? In September 2026, Serato had more branded searches than Mixxx among DJ software in New Zealand. Serato had about 1,000 branded searches, while Mixxx had 90. Serato made up 38.8% of all DJ software searches we track, and Mixxx accounted for 3.5%. ## Cite this page Brandwave. "Mixxx vs Serato: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mixxx-vs-serato This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mixxx-vs-serato. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.