--- title: "Mitsubishi vs Yale: Which is searched more in New Zealand?" description: "Is Mitsubishi or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift dealer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mitsubishi-vs-yale-materials-handling" publisher: "Brandwave" --- # Mitsubishi vs Yale: Which is searched more in New Zealand? Is Mitsubishi or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift dealer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mitsubishi and Yale - **Competitive set**: Forklift dealer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mitsubishi Share of Search**: 29.2% - **Yale Share of Search**: 0.03% ## Is Mitsubishi or Yale more popular in search? - In September 2026, Mitsubishi had more branded searches than Yale among forklift dealer brands in New Zealand. Mitsubishi had about 61,600 branded searches, while Yale had 70. Mitsubishi made up 29.2% of all forklift dealer brand searches we track, and Yale accounted for 0.03%. - Mitsubishi was ahead of Yale in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mitsubishi’s share of searches among forklift dealer brands in New Zealand moved from 25.4% to 29.2%, and its estimated monthly branded searches moved from 57.3K to 61.6K. - Across the 12 months ending September 2026, Yale’s share of searches among forklift dealer brands in New Zealand held steady at 0.03%, and its estimated monthly branded searches held steady at 70. ## Top forklift dealer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mitsubishi was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Yale was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mitsubishi and Yale were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toyota | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Crown | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Hyster | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Mitsubishi | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | AB Equipment | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Centra Forklifts | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Yale | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Nissan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Clark | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hyundai Construction Equipment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about forklift dealer brands - Asked ChatGPT "Which forklift dealer brand should I buy in New Zealand?": 1. Toyota, 2. Mitsubishi, 3. Hyster, 4. Centra Forklifts, 5. AB Equipment, 6. Crown - Asked ChatGPT "What are the best forklift dealer brands in New Zealand?": 1. Toyota, 2. Crown, 3. Hyster, 4. Yale, 5. Mitsubishi, 6. AB Equipment, 7. Centra Forklifts - Asked ChatGPT "What's the best forklift dealer brand in New Zealand for warehouse lifting?": 1. Toyota, 2. Crown, 3. AB Equipment - Searched Google, AI Overview "forklift sales nz": 1. Toyota, 2. Centra Forklifts, 3. Mitsubishi Not named in any answer: Nissan, Clark and Hyundai Construction Equipment. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand forklift dealer brands in September 2026? - In September 2026, Mitsubishi gained share of searches among forklift dealer brands in New Zealand, from 26% to 29.2%. ## Month by month | Month | Mitsubishi estimated searches | Mitsubishi Share of Search | Mitsubishi rank | Yale estimated searches | Yale Share of Search | Yale rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 57.3K | 25.4% | 2 | 70 | 0.03% | 7 | | Nov 2025 | 54K | 25.1% | 2 | 70 | 0.03% | 7 | | Dec 2025 | 51.4K | 25.6% | 2 | 70 | 0.03% | 7 | | Jan 2026 | 60.8K | 25.5% | 2 | 90 | 0.04% | 7 | | Feb 2026 | 57K | 24.9% | 2 | 90 | 0.04% | 7 | | Mar 2026 | 61.5K | 24.5% | 2 | 90 | 0.04% | 7 | | Apr 2026 | 57.4K | 26.1% | 2 | 90 | 0.04% | 7 | | May 2026 | 63.2K | 27.3% | 2 | 70 | 0.03% | 7 | | Jun 2026 | 57.5K | 28% | 2 | 90 | 0.04% | 7 | | Jul 2026 | 55.5K | 27.6% | 2 | 110 | 0.05% | 7 | | Aug 2026 | 57.5K | 26% | 2 | 90 | 0.04% | 7 | | Sep 2026 | 61.6K | 29.2% | 2 | 70 | 0.03% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Mitsubishi’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mitsubishi**: Measured on the search terms “mitsubishi”, “mitsubishi asx”, “mitsubishi car”, “mitsubishi cars”, “mitsubishi delica”, “mitsubishi eclipse cross”, “mitsubishi lancer”, “mitsubishi outlander”, “mitsubishi pajero”, “mitsubishi triton” and “outlander”, summed into one figure. - **Yale**: Measured on the search term “yale forklift”. - [Mitsubishi profile](/demand/nz/brands/mitsubishi) - [Yale profile](/demand/nz/brands/yale-materials-handling) - [All forklift dealer brands in New Zealand](/demand/nz/categories/nz-forklift-dealer-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mitsubishi or Yale more popular in search? In September 2026, Mitsubishi had more branded searches than Yale among forklift dealer brands in New Zealand. Mitsubishi had about 61,600 branded searches, while Yale had 70. Mitsubishi made up 29.2% of all forklift dealer brand searches we track, and Yale accounted for 0.03%. ## Cite this page Brandwave. "Mitsubishi vs Yale: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mitsubishi-vs-yale-materials-handling This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mitsubishi-vs-yale-materials-handling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.