--- title: "Mitsubishi Electric vs Smeg: Which is searched more in New Zealand?" description: "Is Mitsubishi Electric or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mitsubishi-electric-vs-smeg" publisher: "Brandwave" --- # Mitsubishi Electric vs Smeg: Which is searched more in New Zealand? Is Mitsubishi Electric or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mitsubishi Electric and Smeg - **Competitive set**: Home appliance brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mitsubishi Electric Share of Search**: 1.8% - **Smeg Share of Search**: 14.5% ## Is Mitsubishi Electric or Smeg more popular in search? - In September 2026, Smeg had more branded searches than Mitsubishi Electric among home appliance brands in New Zealand. Smeg had about 11,000 branded searches, while Mitsubishi Electric had 1,360. Smeg made up 14.5% of all home appliance brand searches we track, and Mitsubishi Electric accounted for 1.8%. - Smeg was ahead of Mitsubishi Electric in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among home appliance brands in New Zealand moved from 1.7% to 1.8%, and its estimated monthly branded searches moved from 1.2K to 1.4K. - Across the 12 months ending September 2026, Smeg’s share of searches among home appliance brands in New Zealand moved from 8.5% to 14.5%, and its estimated monthly branded searches moved from 6.1K to 11K. ## Top home appliance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smeg did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Miele | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Haier | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Mitsubishi Electric | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Westinghouse | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Beko | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home appliance brands - Asked ChatGPT "Which home appliance brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Bosch, 4. Haier, 5. Miele - Asked ChatGPT "What are the best home appliance brands in New Zealand?": 1. Bosch, 2. Fisher & Paykel, 3. LG, 4. Miele, 5. Haier, 6. Mitsubishi Electric - Asked ChatGPT "What's the best home appliance brand in New Zealand for everyday family cooking?": 1. Bosch, 2. Fisher & Paykel, 3. Westinghouse, 4. Beko - Searched Google, AI Overview "best home appliance brand": 1. Bosch, 2. LG, 3. Miele - Searched Google, AI Overview "best fridge brand nz": 1. LG, 2. Mitsubishi Electric, 3. Fisher & Paykel, 4. Haier, 5. Bosch, 6. Miele, 7. Samsung Not named in any answer: Smeg and Electrolux. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand home appliance brands in September 2026? - In September 2026, Smeg lost share of searches among home appliance brands in New Zealand, from 17.4% to 14.5%. - Estimated monthly branded searches for Mitsubishi Electric in New Zealand rose 13.3% over 12 measured months, from 1.2K to 1.4K in September 2026. ## Month by month | Month | Mitsubishi Electric estimated searches | Mitsubishi Electric Share of Search | Mitsubishi Electric rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 1.7% | 11 | 6.1K | 8.5% | 5 | | Nov 2025 | 1.5K | 1.9% | 11 | 6.4K | 8.1% | 5 | | Dec 2025 | 1.2K | 1.7% | 11 | 5.9K | 8.6% | 5 | | Jan 2026 | 1.3K | 1.8% | 11 | 5.4K | 7.6% | 5 | | Feb 2026 | 1.5K | 2.3% | 11 | 4.5K | 6.9% | 6 | | Mar 2026 | 1.8K | 2.4% | 11 | 4.9K | 6.3% | 7 | | Apr 2026 | 2K | 2.7% | 11 | 5.2K | 7% | 6 | | May 2026 | 1.8K | 2.2% | 11 | 5.3K | 6.6% | 7 | | Jun 2026 | 1.9K | 2.3% | 11 | 6K | 7.3% | 6 | | Jul 2026 | 2.6K | 2.9% | 11 | 12.7K | 13.9% | 2 | | Aug 2026 | 1.8K | 2% | 11 | 15.6K | 17.4% | 2 | | Sep 2026 | 1.4K | 1.8% | 11 | 11K | 14.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Mitsubishi Electric’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mitsubishi Electric**: Measured on the search terms “mitsubishi electric”, “mitsubishi electric ac”, “mitsubishi electric fan”, “mitsubishi electric hvac”, “mitsubishi electric lossnay”, “mitsubishi electric vehicle” and “mitsubishielectric”, summed into one figure. - **Smeg**: Measured on the search terms “smeg”, “smeg appliances”, “smeg aus”, “smeg cocotte”, “smeg dishwasher”, “smeg fridge”, “smeg home appliances”, “smeg kitchen”, “smeg microwaves”, “smeg oven”, “smeg promotions”, “smeg range hoods”, “smeg sale”, “smeg stoves” and “smeg washing machine”, summed into one figure. - [Mitsubishi Electric profile](/demand/nz/brands/mitsubishi-electric) - [Smeg profile](/demand/nz/brands/smeg) - [All home appliance brands in New Zealand](/demand/nz/categories/nz-home-appliance-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mitsubishi Electric or Smeg more popular in search? In September 2026, Smeg had more branded searches than Mitsubishi Electric among home appliance brands in New Zealand. Smeg had about 11,000 branded searches, while Mitsubishi Electric had 1,360. Smeg made up 14.5% of all home appliance brand searches we track, and Mitsubishi Electric accounted for 1.8%. ## Cite this page Brandwave. "Mitsubishi Electric vs Smeg: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mitsubishi-electric-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mitsubishi-electric-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.