--- title: "Mitre vs Puma: Which is searched more in New Zealand?" description: "Is Mitre or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Football brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mitre-sport-vs-puma" publisher: "Brandwave" --- # Mitre vs Puma: Which is searched more in New Zealand? Is Mitre or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Football brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mitre and Puma - **Competitive set**: Football brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mitre Share of Search**: 0.03% - **Puma Share of Search**: 17% ## Is Mitre or Puma more popular in search? - In September 2026, Puma had more branded searches than Mitre among football brands in New Zealand. Puma had about 28,600 branded searches, while Mitre had 50. Puma made up 17% of all football brand searches we track, and Mitre accounted for 0.03%. - Puma was ahead of Mitre in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mitre’s share of searches among football brands in New Zealand held steady at 0.03%, and its estimated monthly branded searches held steady at 50. - Across the 12 months ending September 2026, Puma’s share of searches among football brands in New Zealand moved from 14.3% to 17%, and its estimated monthly branded searches moved from 22.6K to 28.6K. ## Top football brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mitre appeared in all five answers. Puma was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mitre was listed before Puma in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adidas | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mitre | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Puma | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Select | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about football brands - Asked ChatGPT "Which football brand should I buy in New Zealand?": 1. Adidas, 2. Nike, 3. Select, 4. Mitre - Asked ChatGPT "What are the best football brands in New Zealand?": 1. Adidas, 2. Nike, 3. Puma, 4. Mitre - Asked ChatGPT "What's the best football brand in New Zealand for a training match?": 1. Mitre, 2. Adidas, 3. Nike, 4. Puma - Searched Google, AI Overview "size 5 football": 1. Adidas, 2. Nike, 3. Mitre - Searched Google, AI Overview "soccer ball brands": 1. Adidas, 2. Nike, 3. Puma, 4. Mitre, 5. Select Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand football brands in September 2026? - In September 2026, Puma gained share of searches among football brands in New Zealand, from 16.3% to 17%. - In September 2026, Mitre fell from 4th to 5th among football brands in New Zealand. ## Month by month | Month | Mitre estimated searches | Mitre Share of Search | Mitre rank | Puma estimated searches | Puma Share of Search | Puma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.03% | 5 | 22.6K | 14.3% | 3 | | Nov 2025 | 70 | 0.03% | 4 | 26.1K | 12.6% | 3 | | Dec 2025 | 40 | 0.02% | 4 | 32.1K | 15.5% | 3 | | Jan 2026 | 50 | 0.03% | 4 | 22.2K | 14% | 3 | | Feb 2026 | 30 | 0.02% | 4 | 18.1K | 13.5% | 3 | | Mar 2026 | 30 | 0.02% | 5 | 23.6K | 14.2% | 3 | | Apr 2026 | 50 | 0.03% | 5 | 23.7K | 14.9% | 3 | | May 2026 | 50 | 0.03% | 4 | 23.7K | 13.8% | 3 | | Jun 2026 | 50 | 0.03% | 4 | 36.9K | 20% | 3 | | Jul 2026 | 70 | 0.04% | 4 | 33K | 18.3% | 3 | | Aug 2026 | 90 | 0.05% | 4 | 29.2K | 16.3% | 3 | | Sep 2026 | 50 | 0.03% | 5 | 28.6K | 17% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Mitre’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mitre**: Measured on the search term “mitre football”. - **Puma**: Measured on the search terms “puma”, “puma ballet flats”, “puma footy boots”, “puma logos”, “puma outlet”, “puma sale”, “puma speed cat”, “puma speedcat”, “puma wedge” and “speedcat puma”, summed into one figure. - [Mitre profile](/demand/nz/brands/mitre-sport) - [Puma profile](/demand/nz/brands/puma) - [All football brands in New Zealand](/demand/nz/categories/nz-soccer-ball-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mitre or Puma more popular in search? In September 2026, Puma had more branded searches than Mitre among football brands in New Zealand. Puma had about 28,600 branded searches, while Mitre had 50. Puma made up 17% of all football brand searches we track, and Mitre accounted for 0.03%. ## Cite this page Brandwave. "Mitre vs Puma: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mitre-sport-vs-puma This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mitre-sport-vs-puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.