--- title: "Mitre 10 vs Nardi: Which is searched more in New Zealand?" description: "Is Mitre 10 or Nardi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mitre-10-vs-nardi" publisher: "Brandwave" --- # Mitre 10 vs Nardi: Which is searched more in New Zealand? Is Mitre 10 or Nardi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mitre 10 and Nardi - **Competitive set**: Outdoor furniture brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mitre 10 Share of Search**: 46% - **Nardi Share of Search**: 0.02% ## Is Mitre 10 or Nardi more popular in search? - In September 2026, Mitre 10 had more branded searches than Nardi among outdoor furniture brands in New Zealand. Mitre 10 had about 368,000 branded searches, while Nardi had 120. Mitre 10 made up 46% of all outdoor furniture brand searches we track, and Nardi accounted for 0.02%. - Mitre 10 was ahead of Nardi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mitre 10’s share of searches among outdoor furniture brands in New Zealand moved from 45.8% to 46%, and its estimated monthly branded searches moved from 450K to 368K. - Across the 12 months ending September 2026, Nardi’s share of searches among outdoor furniture brands in New Zealand held steady at 0.02%, and its estimated monthly branded searches moved from 200 to 120. ## Top outdoor furniture brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mitre 10 was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Nardi did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DEVON | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Design Warehouse | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Outside Space | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Freedom Furniture | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Danske Møbler | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Trade Tested | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Bunnings | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Sunbrella | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Mitre 10 | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Keter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nardi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about outdoor furniture brands - Asked ChatGPT "Which outdoor furniture brand should I buy in New Zealand?": 1. Design Warehouse, 2. Trade Tested, 3. DEVON, 4. Danske Møbler, 5. Freedom Furniture, 6. Bunnings, 7. Mitre 10 - Asked ChatGPT "What are the best outdoor furniture brands in New Zealand?": 1. DEVON, 2. Outside Space, 3. Danske Møbler, 4. Freedom Furniture - Asked ChatGPT "What's the best outdoor furniture brand in New Zealand for a backyard?": 1. Outside Space, 2. DEVON, 3. Design Warehouse, 4. Trade Tested, 5. Sunbrella - Searched Google, AI Overview "patio furniture nz": 1. Freedom Furniture, 2. Design Warehouse, 3. Danske Møbler, 4. Outside Space Not named in any answer: Keter and Nardi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand outdoor furniture brands in September 2026? - Estimated monthly branded searches for Nardi in New Zealand fell 40% over 12 measured months, from 200 to 120 in September 2026. - Estimated monthly branded searches for Mitre 10 in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Month by month | Month | Mitre 10 estimated searches | Mitre 10 Share of Search | Mitre 10 rank | Nardi estimated searches | Nardi Share of Search | Nardi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 45.8% | 2 | 200 | 0.02% | 9 | | Nov 2025 | 550K | 45.6% | 2 | 220 | 0.02% | 10 | | Dec 2025 | 550K | 45.4% | 2 | 180 | 0.01% | 10 | | Jan 2026 | 450K | 45% | 2 | 220 | 0.02% | 9 | | Feb 2026 | 368K | 46.1% | 2 | 160 | 0.02% | 9 | | Mar 2026 | 368K | 45.8% | 2 | 160 | 0.02% | 9 | | Apr 2026 | 368K | 45.4% | 2 | 120 | 0.01% | 10 | | May 2026 | 368K | 45.8% | 2 | 120 | 0.01% | 9 | | Jun 2026 | 301K | 41.2% | 2 | 100 | 0.01% | 10 | | Jul 2026 | 301K | 41.5% | 2 | 110 | 0.02% | 8 | | Aug 2026 | 368K | 46.4% | 2 | 120 | 0.02% | 10 | | Sep 2026 | 368K | 46% | 2 | 120 | 0.02% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Mitre 10’s and Nardi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mitre 10**: Measured on the search term “Mitre 10”. - **Nardi**: Measured on the search terms “nardi” and “nardi outdoor furniture”, summed into one figure. - [Mitre 10 profile](/demand/nz/brands/mitre-10) - [Nardi profile](/demand/nz/brands/nardi) - [All outdoor furniture brands in New Zealand](/demand/nz/categories/nz-outdoor-furniture-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mitre 10 or Nardi more popular in search? In September 2026, Mitre 10 had more branded searches than Nardi among outdoor furniture brands in New Zealand. Mitre 10 had about 368,000 branded searches, while Nardi had 120. Mitre 10 made up 46% of all outdoor furniture brand searches we track, and Nardi accounted for 0.02%. ## Cite this page Brandwave. "Mitre 10 vs Nardi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mitre-10-vs-nardi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mitre-10-vs-nardi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.