--- title: "Mission Estate vs Te Mata Estate: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mission Estate or Te Mata Estate? Compare estimated monthly branded-search demand and Share of Search inside the Hawke's Bay wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mission-estate-vs-te-mata-estate" publisher: "Brandwave" --- # Mission Estate vs Te Mata Estate: Which is more popular by branded search in New Zealand? Which is more popular in search, Mission Estate or Te Mata Estate? Compare estimated monthly branded-search demand and Share of Search inside the Hawke's Bay wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mission Estate and Te Mata Estate - **Competitive set**: Hawke's Bay wineries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mission Estate Share of Search**: 15.9% - **Te Mata Estate Share of Search**: 7.3% ## Which is more popular in search, Mission Estate or Te Mata Estate? - In August 2026, Mission Estate had more branded searches than Te Mata Estate among hawke's bay wineries in New Zealand. Mission Estate was estimated to have 4.8K branded searches compared to Te Mata Estate’s 2.2K, and held a 15.9% Share of Search versus Te Mata Estate’s 7.3%. - Mission Estate was ahead of Te Mata Estate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mission Estate’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 18.6% to 15.9%, and its estimated monthly branded searches moved from 8K to 4.8K. - Across the 11 months ending August 2026, Te Mata Estate’s estimated Share of Search among hawke's bay wineries in New Zealand held steady at 7.3%, and its estimated monthly branded searches moved from 3.1K to 2.2K. ## How did search popularity change for New Zealand hawke's bay wineries in August 2026? - In August 2026, Mission Estate lost estimated Share of Search among hawke's bay wineries in New Zealand, from 17.7% to 15.9%. - Estimated monthly branded searches for Te Mata Estate in New Zealand fell 30.9% over 11 measured months, from 3.1K to 2.2K in August 2026. ## Month by month | Month | Mission Estate estimated searches | Mission Estate Share of Search | Mission Estate rank | Te Mata Estate estimated searches | Te Mata Estate Share of Search | Te Mata Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8K | 18.6% | 3 | 3.1K | 7.3% | 5 | | Nov 2025 | 9.3K | 20.2% | 2 | 3.5K | 7.5% | 5 | | Dec 2025 | 13.6K | 20.9% | 3 | 4.9K | 7.6% | 5 | | Jan 2026 | 13.6K | 21.2% | 2 | 5.1K | 7.9% | 5 | | Feb 2026 | 11.4K | 21.2% | 2 | 5.3K | 9.8% | 5 | | Mar 2026 | 9.2K | 19.3% | 3 | 4K | 8.5% | 5 | | Apr 2026 | 7.9K | 19.1% | 3 | 3.2K | 7.7% | 5 | | May 2026 | 6.9K | 15.6% | 4 | 2.8K | 6.3% | 5 | | Jun 2026 | 4.2K | 15.3% | 3 | 2K | 7.2% | 5 | | Jul 2026 | 5.6K | 17.7% | 3 | 2.2K | 6.9% | 5 | | Aug 2026 | 4.8K | 15.9% | 3 | 2.2K | 7.3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mission Estate’s and Te Mata Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mission Estate**: Measured on the search terms “mission estate”, “mission estate cellar door”, “mission estate near me”, “mission estate restaurant”, “mission estate vineyard”, “mission estate wine”, “mission estate wine tasting”, “mission estate winery restaurant”, “missionestate”, “missionestate co nz” and “the mission estate”, summed into one figure. - **Te Mata Estate**: Measured on the search terms “te mata estate bullnose syrah”, “te mata estate coleraine”, “te mata estate new zealand”, “te mata estate sauvignon blanc”, “te mata estate syrah”, “te mata estate vineyard”, “te mata estate winery” and “te mata wines”, summed into one figure. - [Mission Estate profile](/demand/nz/brands/mission-estate) - [Te Mata Estate profile](/demand/nz/brands/te-mata-estate) - [All hawke's bay wineries in New Zealand](/demand/nz/categories/nz-hawkes-bay-wineries): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mission Estate or Te Mata Estate? In August 2026, Mission Estate had more branded searches than Te Mata Estate among hawke's bay wineries in New Zealand. Mission Estate was estimated to have 4.8K branded searches compared to Te Mata Estate’s 2.2K, and held a 15.9% Share of Search versus Te Mata Estate’s 7.3%. ## Cite this page Brandwave. "Mission Estate vs Te Mata Estate: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mission-estate-vs-te-mata-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mission-estate-vs-te-mata-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.