--- title: "Miro vs Whimsical: Which is searched more in New Zealand?" description: "Is Miro or Whimsical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diagramming tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/miro-vs-whimsical" publisher: "Brandwave" --- # Miro vs Whimsical: Which is searched more in New Zealand? Is Miro or Whimsical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diagramming tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Miro and Whimsical - **Competitive set**: Diagramming tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Miro Share of Search**: 55.6% - **Whimsical Share of Search**: 13.4% ## Is Miro or Whimsical more popular in search? - In September 2026, Miro had more branded searches than Whimsical among diagramming tools in New Zealand. Miro had about 12,200 branded searches, while Whimsical had 2,920. Miro made up 55.6% of all diagramming tool searches we track, and Whimsical accounted for 13.4%. - Miro was ahead of Whimsical in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Miro’s share of searches among diagramming tools in New Zealand moved from 59% to 55.6%, and its estimated monthly branded searches moved from 14.8K to 12.2K. - Across the 12 months ending September 2026, Whimsical’s share of searches among diagramming tools in New Zealand moved from 9.6% to 13.4%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## Top diagramming tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Miro appeared in all five answers. Whimsical did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | draw.io | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lucidchart | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Visio | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Miro | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Whimsical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Creately | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about diagramming tools - Asked ChatGPT "Which diagramming tool should I use in New Zealand?": 1. draw.io, 2. Lucidchart, 3. Microsoft Visio, 4. Miro - Asked ChatGPT "What are the best diagramming tools in New Zealand?": 1. Microsoft Visio, 2. Lucidchart, 3. draw.io, 4. Miro - Asked ChatGPT "What's the best diagramming tool in New Zealand for flowcharts?": 1. Lucidchart, 2. draw.io, 3. Microsoft Visio, 4. Miro - Searched Google, AI Overview "diagramming tools": 1. Lucidchart, 2. draw.io, 3. Miro, 4. Microsoft Visio - Searched Google, AI Overview "flowchart software": 1. draw.io, 2. Lucidchart, 3. Miro, 4. Microsoft Visio Not named in any answer: Whimsical and Creately. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand diagramming tools in September 2026? - In September 2026, Whimsical overtook draw.io to rank 2nd among diagramming tools in New Zealand, with 13.4% of the searches. - In September 2026, Miro lost share of searches among diagramming tools in New Zealand, from 56.4% to 55.6%. ## Month by month | Month | Miro estimated searches | Miro Share of Search | Miro rank | Whimsical estimated searches | Whimsical Share of Search | Whimsical rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 59% | 1 | 2.4K | 9.6% | 3 | | Nov 2025 | 12.1K | 59.2% | 1 | 2.4K | 11.8% | 2 | | Dec 2025 | 9.9K | 64.6% | 1 | 1.9K | 12.5% | 2 | | Jan 2026 | 9.9K | 61.3% | 1 | 2.4K | 15% | 2 | | Feb 2026 | 12.2K | 58.1% | 1 | 2.4K | 11.6% | 2 | | Mar 2026 | 18.2K | 59.6% | 1 | 2.9K | 9.6% | 4 | | Apr 2026 | 12.2K | 55.6% | 1 | 2.9K | 13.4% | 2 | | May 2026 | 12.4K | 50.4% | 1 | 2.9K | 11.9% | 3 | | Jun 2026 | 12.5K | 57.1% | 1 | 2.9K | 13.3% | 2 | | Jul 2026 | 12.3K | 56.5% | 1 | 2.9K | 13.4% | 2 | | Aug 2026 | 14.9K | 56.4% | 1 | 2.9K | 11% | 3 | | Sep 2026 | 12.2K | 55.6% | 1 | 2.9K | 13.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Miro’s and Whimsical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Miro**: Measured on the search terms “miro” and “miro mindmap”, summed into one figure. - **Whimsical**: Measured on the search terms “whimsical”, “whimsical diagram” and “whimsical flowchart”, summed into one figure. - [Miro profile](/demand/nz/brands/miro) - [Whimsical profile](/demand/nz/brands/whimsical) - [All diagramming tools in New Zealand](/demand/nz/categories/nz-diagramming-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Miro or Whimsical more popular in search? In September 2026, Miro had more branded searches than Whimsical among diagramming tools in New Zealand. Miro had about 12,200 branded searches, while Whimsical had 2,920. Miro made up 55.6% of all diagramming tool searches we track, and Whimsical accounted for 13.4%. ## Cite this page Brandwave. "Miro vs Whimsical: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/miro-vs-whimsical This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/miro-vs-whimsical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.