---
title: "Miro vs Mural: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Miro or Mural? Compare estimated monthly branded-search demand and Share of Search inside the Online whiteboard tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/miro-vs-mural"
publisher: "Brandwave"
---

# Miro vs Mural: Which is more popular by branded search in New Zealand?

Which is more popular in search, Miro or Mural? Compare estimated monthly branded-search demand and Share of Search inside the Online whiteboard tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Miro and Mural
- **Competitive set**: Online whiteboard tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Miro Share of Search**: 64.4%
- **Mural Share of Search**: 0.13%

## Which is more popular in search, Miro or Mural?

- In August 2026, Miro had more branded searches than Mural among online whiteboard tools in New Zealand. Miro was estimated to have 15.3K branded searches compared to Mural’s 30, and held a 64.4% Share of Search versus Mural’s 0.13%.
- Miro was ahead of Mural in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Miro’s estimated Share of Search among online whiteboard tools in New Zealand moved from 68.7% to 64.4%, and its estimated monthly branded searches moved from 15.2K to 15.3K.
- Across the 11 months ending August 2026, Mural’s estimated Share of Search among online whiteboard tools in New Zealand moved from 0.14% to 0.13%, and its estimated monthly branded searches held steady at 30.

## How did search popularity change for New Zealand online whiteboard tools in August 2026?

- In August 2026, Miro lost estimated Share of Search among online whiteboard tools in New Zealand, from 65.8% to 64.4%.

## Month by month

| Month | Miro estimated searches | Miro Share of Search | Miro rank | Mural estimated searches | Mural Share of Search | Mural rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 15.2K | 68.7% | 1 | 30 | 0.14% | 5 |
| Nov 2025 | 12.5K | 70.2% | 1 | 20 | 0.11% | 5 |
| Dec 2025 | 10.2K | 75.3% | 1 | 20 | 0.15% | 5 |
| Jan 2026 | 10.2K | 74.4% | 1 | 20 | 0.15% | 5 |
| Feb 2026 | 12.5K | 69.5% | 1 | 30 | 0.17% | 5 |
| Mar 2026 | 18.6K | 66.3% | 1 | 50 | 0.18% | 5 |
| Apr 2026 | 12.5K | 64.4% | 1 | 30 | 0.15% | 5 |
| May 2026 | 12.7K | 57.7% | 1 | 40 | 0.18% | 5 |
| Jun 2026 | 12.8K | 66.3% | 1 | 40 | 0.21% | 5 |
| Jul 2026 | 12.6K | 65.8% | 1 | 30 | 0.16% | 5 |
| Aug 2026 | 15.3K | 64.4% | 1 | 30 | 0.13% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Miro’s and Mural’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Miro**: Measured on the search terms “miro”, “miro com”, “miro flowchart”, “miro mindmap”, “miro near me”, “miro nz”, “miro online”, “miro pricing” and “miro whiteboard”, summed into one figure.
- **Mural**: Measured on the search terms “mural app”, “mural diagram”, “mural flowchart” and “mural whiteboard”, summed into one figure.

- [Miro profile](/demand/nz/brands/miro)
- [Mural profile](/demand/nz/brands/mural)
- [All online whiteboard tools in New Zealand](/demand/nz/categories/nz-online-whiteboard-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Miro or Mural?

In August 2026, Miro had more branded searches than Mural among online whiteboard tools in New Zealand. Miro was estimated to have 15.3K branded searches compared to Mural’s 30, and held a 64.4% Share of Search versus Mural’s 0.13%.

## Cite this page

Brandwave. "Miro vs Mural: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/miro-vs-mural

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/miro-vs-mural. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.