--- title: "Mirabella vs Osram: Which is searched more in New Zealand?" description: "Is Mirabella or Osram more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Light bulb brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mirabella-vs-osram" publisher: "Brandwave" --- # Mirabella vs Osram: Which is searched more in New Zealand? Is Mirabella or Osram more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Light bulb brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mirabella and Osram - **Competitive set**: Light bulb brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mirabella Share of Search**: 6.1% - **Osram Share of Search**: 6.1% ## Is Mirabella or Osram more popular in search? - In September 2026, Mirabella and Osram were level in searches among light bulb brands in New Zealand, with an estimated 180 branded searches each, at 6.1% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Mirabella took it in November 2025, Osram took it in January 2026. - Across the 12 months ending September 2026, Mirabella’s share of searches among light bulb brands in New Zealand moved from 5.7% to 6.1%, and its estimated monthly branded searches moved from 130 to 180. - Across the 12 months ending September 2026, Osram’s share of searches among light bulb brands in New Zealand moved from 7.8% to 6.1%, and its estimated monthly branded searches held steady at 180. ## Top light bulb brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Osram was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mirabella was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Osram was listed before Mirabella in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Hue | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Osram | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Mirabella | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about light bulb brands - Asked ChatGPT "Which light bulb brand should I buy in New Zealand?": 1. Philips Hue, 2. Osram - Asked ChatGPT "What are the best light bulb brands in New Zealand?": 1. Osram, 2. Philips Hue - Asked ChatGPT "What's the best light bulb brand in New Zealand for everyday lighting?": 1. Philips Hue, 2. Mirabella - Searched Google, AI Overview "smart bulbs nz": 1. Philips Hue Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand light bulb brands in September 2026? - In September 2026, Mirabella overtook Osram to rank 2nd among light bulb brands in New Zealand, with 6.1% of the searches. ## Month by month | Month | Mirabella estimated searches | Mirabella Share of Search | Mirabella rank | Osram estimated searches | Osram Share of Search | Osram rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 130 | 5.7% | 3 | 180 | 7.8% | 2 | | Nov 2025 | 240 | 9.1% | 2 | 120 | 4.5% | 3 | | Dec 2025 | 200 | 7.4% | 2 | 120 | 4.4% | 3 | | Jan 2026 | 140 | 5.2% | 3 | 180 | 6.7% | 2 | | Feb 2026 | 80 | 3.8% | 3 | 140 | 6.6% | 2 | | Mar 2026 | 140 | 6.1% | 3 | 180 | 7.8% | 2 | | Apr 2026 | 100 | 3.4% | 3 | 180 | 6.2% | 2 | | May 2026 | 140 | 4.3% | 3 | 160 | 4.9% | 2 | | Jun 2026 | 130 | 3.9% | 3 | 230 | 7% | 2 | | Jul 2026 | 140 | 4.7% | 3 | 160 | 5.4% | 2 | | Aug 2026 | 140 | 4.8% | 3 | 180 | 6.1% | 2 | | Sep 2026 | 180 | 6.1% | 2 | 180 | 6.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Mirabella’s and Osram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mirabella**: Measured on the search terms “mirabella” and “mirabella light bulbs”, summed into one figure. - **Osram**: Measured on the search terms “osram” and “osram light bulbs”, summed into one figure. - [Mirabella profile](/demand/nz/brands/mirabella) - [Osram profile](/demand/nz/brands/osram) - [All light bulb brands in New Zealand](/demand/nz/categories/nz-light-bulb-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mirabella or Osram more popular in search? In September 2026, Mirabella and Osram were level in searches among light bulb brands in New Zealand, with an estimated 180 branded searches each, at 6.1% of the total each. ## Cite this page Brandwave. "Mirabella vs Osram: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mirabella-vs-osram This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mirabella-vs-osram. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.