--- title: "Minus 21 Refrigeration vs TKR Electrical: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Minus 21 Refrigeration or TKR Electrical? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North heat pump installers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/minus-21-refrigeration-vs-tkr-electrical" publisher: "Brandwave" --- # Minus 21 Refrigeration vs TKR Electrical: Which is more popular by branded search in New Zealand? Which is more popular in search, Minus 21 Refrigeration or TKR Electrical? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North heat pump installers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Minus 21 Refrigeration and TKR Electrical - **Competitive set**: Palmerston North heat pump installers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Minus 21 Refrigeration Share of Search**: 3.3% - **TKR Electrical Share of Search**: 13.3% ## Which is more popular in search, Minus 21 Refrigeration or TKR Electrical? - In August 2026, TKR Electrical had more branded searches than Minus 21 Refrigeration among palmerston north heat pump installers in New Zealand. TKR Electrical was estimated to have 40 branded searches compared to Minus 21 Refrigeration’s 10, and held a 13.3% Share of Search versus Minus 21 Refrigeration’s 3.3%. - TKR Electrical was ahead of Minus 21 Refrigeration in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Minus 21 Refrigeration’s estimated Share of Search among palmerston north heat pump installers in New Zealand moved from 2.7% to 3.3%, and its estimated monthly branded searches held steady at 10. - Across the 11 months ending August 2026, TKR Electrical’s estimated Share of Search among palmerston north heat pump installers in New Zealand moved from 18.9% to 13.3%, and its estimated monthly branded searches moved from 70 to 40. ## How did search popularity change for New Zealand palmerston north heat pump installers in August 2026? - In August 2026, Minus 21 Refrigeration lost estimated Share of Search among palmerston north heat pump installers in New Zealand, from 5.9% to 3.3%. - In August 2026, TKR Electrical lost estimated Share of Search among palmerston north heat pump installers in New Zealand, from 14.7% to 13.3%. ## Month by month | Month | Minus 21 Refrigeration estimated searches | Minus 21 Refrigeration Share of Search | Minus 21 Refrigeration rank | TKR Electrical estimated searches | TKR Electrical Share of Search | TKR Electrical rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 2.7% | 4 | 70 | 18.9% | 2 | | Nov 2025 | 20 | 5% | 4 | 90 | 22.5% | 2 | | Dec 2025 | 20 | 8.3% | 3 | 50 | 20.8% | 2 | | Jan 2026 | 30 | 9.1% | 4 | 50 | 15.2% | 3 | | Feb 2026 | 30 | 9.7% | 4 | 60 | 19.4% | 2 | | Mar 2026 | 20 | 5.7% | 4 | 80 | 22.9% | 2 | | Apr 2026 | 10 | 2.6% | 4 | 80 | 21.1% | 2 | | May 2026 | 30 | 8.6% | 3 | 80 | 22.9% | 2 | | Jun 2026 | 20 | 6.1% | 4 | 60 | 18.2% | 2 | | Jul 2026 | 20 | 5.9% | 4 | 50 | 14.7% | 3 | | Aug 2026 | 10 | 3.3% | 4 | 40 | 13.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Minus 21 Refrigeration’s and TKR Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Minus 21 Refrigeration**: Measured on the search term “minus 21 refrigeration”. - **TKR Electrical**: Measured on the search terms “tkr electrical” and “tkr electrical palmerston north”, summed into one figure. - [Minus 21 Refrigeration profile](/demand/nz/brands/minus-21-refrigeration) - [TKR Electrical profile](/demand/nz/brands/tkr-electrical) - [All palmerston north heat pump installers in New Zealand](/demand/nz/categories/nz-palmerston-north-heat-pump-installers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Minus 21 Refrigeration or TKR Electrical? In August 2026, TKR Electrical had more branded searches than Minus 21 Refrigeration among palmerston north heat pump installers in New Zealand. TKR Electrical was estimated to have 40 branded searches compared to Minus 21 Refrigeration’s 10, and held a 13.3% Share of Search versus Minus 21 Refrigeration’s 3.3%. ## Cite this page Brandwave. "Minus 21 Refrigeration vs TKR Electrical: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/minus-21-refrigeration-vs-tkr-electrical This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/minus-21-refrigeration-vs-tkr-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.