--- title: "Ministry of Smile vs Thorndon Orthodontics: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ministry of Smile or Thorndon Orthodontics? Compare estimated monthly branded-search demand and Share of Search inside the Wellington orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ministry-of-smile-vs-thorndon-orthodontics" publisher: "Brandwave" --- # Ministry of Smile vs Thorndon Orthodontics: Which is more popular by branded search in New Zealand? Which is more popular in search, Ministry of Smile or Thorndon Orthodontics? Compare estimated monthly branded-search demand and Share of Search inside the Wellington orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ministry of Smile and Thorndon Orthodontics - **Competitive set**: Wellington orthodontic clinics - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ministry of Smile Share of Search**: 23.3% - **Thorndon Orthodontics Share of Search**: 2.5% ## Which is more popular in search, Ministry of Smile or Thorndon Orthodontics? - In August 2026, Ministry of Smile had more branded searches than Thorndon Orthodontics among wellington orthodontic clinics in New Zealand. Ministry of Smile was estimated to have 280 branded searches compared to Thorndon Orthodontics’ 30, and held a 23.3% Share of Search versus Thorndon Orthodontics’ 2.5%. - The lead changed hands 2 times in the 11 months ending August 2026: Thorndon Orthodontics took it in December 2025, Ministry of Smile took it in January 2026. - Across the 11 months ending August 2026, Ministry of Smile’s estimated Share of Search among wellington orthodontic clinics in New Zealand moved from 19.6% to 23.3%, and its estimated monthly branded searches moved from 190 to 280. - Across the 11 months ending August 2026, Thorndon Orthodontics’ estimated Share of Search among wellington orthodontic clinics in New Zealand moved from 11.3% to 2.5%, and its estimated monthly branded searches moved from 110 to 30. ## How did search popularity change for New Zealand wellington orthodontic clinics in August 2026? - In August 2026, Thorndon Orthodontics gained estimated Share of Search among wellington orthodontic clinics in New Zealand, from 1% to 2.5%. - In August 2026, Ministry of Smile lost estimated Share of Search among wellington orthodontic clinics in New Zealand, from 24% to 23.3%. ## Month by month | Month | Ministry of Smile estimated searches | Ministry of Smile Share of Search | Ministry of Smile rank | Thorndon Orthodontics estimated searches | Thorndon Orthodontics Share of Search | Thorndon Orthodontics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 190 | 19.6% | 3 | 110 | 11.3% | 4 | | Nov 2025 | 150 | 15.6% | 3 | 140 | 14.6% | 4 | | Dec 2025 | 130 | 14.6% | 4 | 140 | 15.7% | 3 | | Jan 2026 | 170 | 20.5% | 3 | 30 | 3.6% | 4 | | Feb 2026 | 200 | 20.4% | 3 | 20 | 2% | 4 | | Mar 2026 | 190 | 19.4% | 3 | 20 | 2% | 4 | | Apr 2026 | 210 | 22.1% | 3 | 20 | 2.1% | 4 | | May 2026 | 170 | 15.5% | 3 | 30 | 2.7% | 4 | | Jun 2026 | 230 | 22.3% | 3 | 30 | 2.9% | 4 | | Jul 2026 | 230 | 24% | 3 | 10 | 1% | 4 | | Aug 2026 | 280 | 23.3% | 3 | 30 | 2.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ministry of Smile’s and Thorndon Orthodontics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ministry of Smile**: Measured on the search terms “ministry of smile” and “ministry of smile wellington”, summed into one figure. - **Thorndon Orthodontics**: Measured on the search term “thorndon orthodontist”. - [Ministry of Smile profile](/demand/nz/brands/ministry-of-smile) - [Thorndon Orthodontics profile](/demand/nz/brands/thorndon-orthodontics) - [All wellington orthodontic clinics in New Zealand](/demand/nz/categories/nz-wellington-orthodontic-clinics): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ministry of Smile or Thorndon Orthodontics? In August 2026, Ministry of Smile had more branded searches than Thorndon Orthodontics among wellington orthodontic clinics in New Zealand. Ministry of Smile was estimated to have 280 branded searches compared to Thorndon Orthodontics’ 30, and held a 23.3% Share of Search versus Thorndon Orthodontics’ 2.5%. ## Cite this page Brandwave. "Ministry of Smile vs Thorndon Orthodontics: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ministry-of-smile-vs-thorndon-orthodontics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ministry-of-smile-vs-thorndon-orthodontics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.