--- title: "Mindbody vs Square: Which is searched more in New Zealand?" description: "Is Mindbody or Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon and clinic booking software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mindbody-vs-square" publisher: "Brandwave" --- # Mindbody vs Square: Which is searched more in New Zealand? Is Mindbody or Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon and clinic booking software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mindbody and Square - **Competitive set**: Salon and clinic booking software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mindbody Share of Search**: 10.4% - **Square Share of Search**: 0.71% ## Is Mindbody or Square more popular in search? - In September 2026, Mindbody had more branded searches than Square among salon and clinic booking software in New Zealand. Mindbody had about 1,310 branded searches, while Square had 90. Mindbody made up 10.4% of all salon and clinic booking software searches we track, and Square accounted for 0.71%. - Mindbody was ahead of Square in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mindbody’s share of searches among salon and clinic booking software in New Zealand moved from 12.2% to 10.4%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Square’s share of searches among salon and clinic booking software in New Zealand moved from 0.68% to 0.71%, and its estimated monthly branded searches held steady at 90. ## Top salon and clinic booking software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Square was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mindbody did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Timely | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fresha | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kitomba | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Cliniko | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Square | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Phorest | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gensolve | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Mindbody | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salon and clinic booking software - Asked ChatGPT "Which salon or clinic booking platform should I use in New Zealand?": 1. Timely, 2. Fresha, 3. Kitomba, 4. Square, 5. Phorest - Asked ChatGPT "What are the best salon and clinic booking platforms in New Zealand?": 1. Timely, 2. Fresha, 3. Kitomba, 4. Phorest, 5. Square, 6. Cliniko, 7. Gensolve - Asked ChatGPT "What's the best salon or clinic booking platform in New Zealand for a salon or clinic?": 1. Timely, 2. Cliniko, 3. Kitomba, 4. Fresha - Searched Google, AI Overview "client management software": named none of the brands we track - Searched Google, AI Overview "salon booking software nz": 1. Timely, 2. Fresha Not named in any answer: Mindbody. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand salon and clinic booking software in September 2026? - Estimated monthly branded searches for Mindbody in New Zealand fell 18.6% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Mindbody estimated searches | Mindbody Share of Search | Mindbody rank | Square estimated searches | Square Share of Search | Square rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 12.2% | 4 | 90 | 0.68% | 7 | | Nov 2025 | 1.5K | 12.8% | 4 | 70 | 0.59% | 7 | | Dec 2025 | 1.2K | 11.2% | 4 | 50 | 0.46% | 7 | | Jan 2026 | 1.6K | 12.4% | 4 | 110 | 0.85% | 7 | | Feb 2026 | 1.5K | 12.4% | 4 | 90 | 0.74% | 7 | | Mar 2026 | 1.4K | 10.3% | 4 | 110 | 0.81% | 7 | | Apr 2026 | 1.7K | 13.5% | 4 | 90 | 0.73% | 7 | | May 2026 | 1.5K | 10.7% | 4 | 90 | 0.64% | 7 | | Jun 2026 | 1.6K | 11.2% | 4 | 90 | 0.63% | 7 | | Jul 2026 | 1.4K | 10.4% | 4 | 90 | 0.68% | 7 | | Aug 2026 | 1.3K | 9.9% | 4 | 70 | 0.53% | 7 | | Sep 2026 | 1.3K | 10.4% | 4 | 90 | 0.71% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Mindbody’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mindbody**: Measured on the search terms “business mindbody”, “log into mindbody”, “mindbody”, “mindbody and soul”, “mindbody app”, “mindbody booking”, “mindbody software” and “mindbody spirit”, summed into one figure. - **Square**: Measured on the search term “square appointments”. - [Mindbody profile](/demand/nz/brands/mindbody) - [Square profile](/demand/nz/brands/square) - [All salon and clinic booking software in New Zealand](/demand/nz/categories/nz-salon-and-clinic-booking-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mindbody or Square more popular in search? In September 2026, Mindbody had more branded searches than Square among salon and clinic booking software in New Zealand. Mindbody had about 1,310 branded searches, while Square had 90. Mindbody made up 10.4% of all salon and clinic booking software searches we track, and Square accounted for 0.71%. ## Cite this page Brandwave. "Mindbody vs Square: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mindbody-vs-square This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mindbody-vs-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.