--- title: "Milwaukee vs Nilfisk: Which is searched more in New Zealand?" description: "Is Milwaukee or Nilfisk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dust extractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/milwaukee-vs-nilfisk" publisher: "Brandwave" --- # Milwaukee vs Nilfisk: Which is searched more in New Zealand? Is Milwaukee or Nilfisk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dust extractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Milwaukee and Nilfisk - **Competitive set**: Dust extractor brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Milwaukee Share of Search**: 13.4% - **Nilfisk Share of Search**: 0.05% ## Is Milwaukee or Nilfisk more popular in search? - In September 2026, Milwaukee had more branded searches than Nilfisk among dust extractor brands in New Zealand. Milwaukee had about 2,950 branded searches, while Nilfisk had 10. Milwaukee made up 13.4% of all dust extractor brand searches we track, and Nilfisk accounted for 0.05%. - Milwaukee was ahead of Nilfisk in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Milwaukee’s share of searches among dust extractor brands in New Zealand moved from 11.8% to 13.4%, and its estimated monthly branded searches moved from 2.2K to 3K. - Across the 12 months ending September 2026, Nilfisk’s share of searches among dust extractor brands in New Zealand held steady at 0.05%, and its estimated monthly branded searches held steady at 10. ## Top dust extractor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nilfisk was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Festool | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Makita | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Nilfisk | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hilti | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mirka | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dust extractor brands - Asked ChatGPT "Which dust extractor brand should I buy in New Zealand?": 1. Festool, 2. Makita, 3. Bosch, 4. Mirka - Asked ChatGPT "What are the best dust extractor brands in New Zealand?": 1. Festool, 2. Nilfisk, 3. Mirka, 4. Makita, 5. Bosch - Asked ChatGPT "What's the best dust extractor brand in New Zealand for fine dust control?": 1. Festool, 2. Bosch, 3. Makita, 4. Hilti, 5. Nilfisk - Searched Google, AI Overview "dust extractor nz": 1. Festool, 2. Hilti - Searched Google, AI Overview "woodworking dust extractor": named none of the brands we track Not named in any answer: DeWalt and Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dust extractor brands in September 2026? - In September 2026, Festool overtook Milwaukee to rank 3rd among dust extractor brands in New Zealand, with 13.5% of the searches. - In September 2026, Milwaukee lost share of searches among dust extractor brands in New Zealand, from 18.2% to 13.4%. ## Month by month | Month | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | Nilfisk estimated searches | Nilfisk Share of Search | Nilfisk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 11.8% | 4 | 10 | 0.05% | 8 | | Nov 2025 | 2.5K | 12% | 3 | 10 | 0.05% | 8 | | Dec 2025 | 2.1K | 12.3% | 3 | 10 | 0.06% | 8 | | Jan 2026 | 1.8K | 10.4% | 4 | 10 | 0.06% | 8 | | Feb 2026 | 2.1K | 12% | 3 | 10 | 0.06% | 8 | | Mar 2026 | 2.3K | 11.6% | 5 | 10 | 0.05% | 8 | | Apr 2026 | 2.1K | 11.7% | 4 | 10 | 0.06% | 8 | | May 2026 | 2.7K | 14% | 3 | 10 | 0.05% | 8 | | Jun 2026 | 2.8K | 13.8% | 3 | 10 | 0.05% | 8 | | Jul 2026 | 2.6K | 13.8% | 3 | 10 | 0.05% | 8 | | Aug 2026 | 3.8K | 18.2% | 3 | 10 | 0.05% | 8 | | Sep 2026 | 3K | 13.4% | 4 | 10 | 0.05% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Milwaukee’s and Nilfisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure. - **Nilfisk**: Measured on the search term “nilfisk dust extractor”. - [Milwaukee profile](/demand/nz/brands/milwaukee) - [Nilfisk profile](/demand/nz/brands/nilfisk) - [All dust extractor brands in New Zealand](/demand/nz/categories/nz-dust-extractor-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Milwaukee or Nilfisk more popular in search? In September 2026, Milwaukee had more branded searches than Nilfisk among dust extractor brands in New Zealand. Milwaukee had about 2,950 branded searches, while Nilfisk had 10. Milwaukee made up 13.4% of all dust extractor brand searches we track, and Nilfisk accounted for 0.05%. ## Cite this page Brandwave. "Milwaukee vs Nilfisk: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/milwaukee-vs-nilfisk This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/milwaukee-vs-nilfisk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.