--- title: "Milly's Kitchen vs The Homestore: Which is searched more in New Zealand?" description: "Is Milly's Kitchen or The Homestore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchenware retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/millys-kitchen-vs-the-homestore" publisher: "Brandwave" --- # Milly's Kitchen vs The Homestore: Which is searched more in New Zealand? Is Milly's Kitchen or The Homestore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchenware retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Milly's Kitchen and The Homestore - **Competitive set**: Kitchenware retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Milly's Kitchen Share of Search**: 0.62% - **The Homestore Share of Search**: 0.49% ## Is Milly's Kitchen or The Homestore more popular in search? - In September 2026, Milly's Kitchen had more branded searches than The Homestore among kitchenware retailers in New Zealand. Milly's Kitchen had about 2,410 branded searches, while The Homestore had 1,900. Milly's Kitchen made up 0.62% of all kitchenware retailer searches we track, and The Homestore accounted for 0.49%. - The lead changed hands 6 times in the 12 months ending September 2026: The Homestore took it in January 2026, Milly's Kitchen took it in February 2026, The Homestore took it in March 2026, Milly's Kitchen took it in April 2026, The Homestore took it in July 2026, Milly's Kitchen took it in August 2026. - Across the 12 months ending September 2026, Milly's Kitchen’s share of searches among kitchenware retailers in New Zealand moved from 0.5% to 0.62%, and its estimated monthly branded searches moved from 1.9K to 2.4K. - Across the 12 months ending September 2026, The Homestore’s share of searches among kitchenware retailers in New Zealand moved from 0.42% to 0.49%, and its estimated monthly branded searches moved from 1.6K to 1.9K. ## Top kitchenware retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Homestore was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Milly's Kitchen was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Homestore was listed before Milly's Kitchen in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Briscoes Homeware | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | The Homestore | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Stevens | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Milly's Kitchen | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Kitchen Things | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about kitchenware retailers - Asked ChatGPT "Which kitchenware retailer should I shop at in New Zealand?": 1. Briscoes Homeware, 2. The Homestore, 3. Milly's Kitchen - Asked ChatGPT "What are the best kitchenware retailers in New Zealand?": 1. Briscoes Homeware, 2. Stevens, 3. Kitchen Things, 4. Milly's Kitchen - Asked ChatGPT "What's the best kitchenware retailer in New Zealand for cookware and tools?": 1. The Homestore, 2. Briscoes Homeware - Searched Google, AI Overview "kitchen shop nz": 1. The Homestore - Searched Google, AI Overview "homeware stores nz": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand kitchenware retailers in September 2026? - Estimated monthly branded searches for Milly's Kitchen in New Zealand rose 26.2% over 12 measured months, from 1.9K to 2.4K in September 2026. - Estimated monthly branded searches for The Homestore in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026. ## Month by month | Month | Milly's Kitchen estimated searches | Milly's Kitchen Share of Search | Milly's Kitchen rank | The Homestore estimated searches | The Homestore Share of Search | The Homestore rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.5% | 3 | 1.6K | 0.42% | 4 | | Nov 2025 | 2.9K | 0.53% | 3 | 1.9K | 0.34% | 4 | | Dec 2025 | 4.4K | 0.64% | 2 | 3.6K | 0.52% | 3 | | Jan 2026 | 1.9K | 0.42% | 3 | 2.4K | 0.53% | 2 | | Feb 2026 | 1.6K | 0.51% | 2 | 1.6K | 0.51% | 3 | | Mar 2026 | 1.6K | 0.5% | 3 | 1.9K | 0.6% | 2 | | Apr 2026 | 1.9K | 0.42% | 2 | 1.9K | 0.41% | 3 | | May 2026 | 2.4K | 0.61% | 2 | 2.4K | 0.6% | 3 | | Jun 2026 | 1.9K | 0.51% | 2 | 1.9K | 0.51% | 3 | | Jul 2026 | 1.9K | 0.4% | 3 | 2.4K | 0.51% | 2 | | Aug 2026 | 2.4K | 0.62% | 2 | 2.4K | 0.62% | 3 | | Sep 2026 | 2.4K | 0.62% | 2 | 1.9K | 0.49% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Milly's Kitchen’s and The Homestore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Milly's Kitchen**: Measured on the search terms “millys kitchen” and “millyskitchen”, summed into one figure. - **The Homestore**: Measured on the search term “the homestore”. - [Milly's Kitchen profile](/demand/nz/brands/millys-kitchen) - [The Homestore profile](/demand/nz/brands/the-homestore) - [All kitchenware retailers in New Zealand](/demand/nz/categories/nz-kitchenware-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Milly's Kitchen or The Homestore more popular in search? In September 2026, Milly's Kitchen had more branded searches than The Homestore among kitchenware retailers in New Zealand. Milly's Kitchen had about 2,410 branded searches, while The Homestore had 1,900. Milly's Kitchen made up 0.62% of all kitchenware retailer searches we track, and The Homestore accounted for 0.49%. ## Cite this page Brandwave. "Milly's Kitchen vs The Homestore: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/millys-kitchen-vs-the-homestore This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/millys-kitchen-vs-the-homestore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.