---
title: "Milly's Kitchen vs Stevens: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Milly's Kitchen or Stevens? Compare estimated monthly branded-search demand and Share of Search inside the Kitchenware retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/millys-kitchen-vs-stevens"
publisher: "Brandwave"
---

# Milly's Kitchen vs Stevens: Which is more popular by branded search in New Zealand?

Which is more popular in search, Milly's Kitchen or Stevens? Compare estimated monthly branded-search demand and Share of Search inside the Kitchenware retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Milly's Kitchen and Stevens
- **Competitive set**: Kitchenware retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Milly's Kitchen Share of Search**: 1%
- **Stevens Share of Search**: 1.3%

## Which is more popular in search, Milly's Kitchen or Stevens?

- In August 2026, Stevens had more branded searches than Milly's Kitchen among kitchenware retailers in New Zealand. Stevens was estimated to have 5.3K branded searches compared to Milly's Kitchen’s 4.2K, and held a 1.3% Share of Search versus Milly's Kitchen’s 1%.
- Stevens was ahead of Milly's Kitchen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Milly's Kitchen’s estimated Share of Search among kitchenware retailers in New Zealand moved from 0.74% to 1%, and its estimated monthly branded searches moved from 3K to 4.2K.
- Across the 11 months ending August 2026, Stevens’ estimated Share of Search among kitchenware retailers in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 5.8K to 5.3K.

## How did search popularity change for New Zealand kitchenware retailers in August 2026?

- Estimated monthly branded searches for Milly's Kitchen in New Zealand rose 40.5% over 11 measured months, from 3K to 4.2K in August 2026.

## Month by month

| Month | Milly's Kitchen estimated searches | Milly's Kitchen Share of Search | Milly's Kitchen rank | Stevens estimated searches | Stevens Share of Search | Stevens rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3K | 0.74% | 4 | 5.8K | 1.4% | 3 |
| Nov 2025 | 4.3K | 0.75% | 3 | 8.7K | 1.5% | 2 |
| Dec 2025 | 7K | 0.96% | 3 | 12.9K | 1.8% | 2 |
| Jan 2026 | 3.4K | 0.72% | 3 | 5.9K | 1.2% | 2 |
| Feb 2026 | 3.1K | 0.93% | 3 | 4.8K | 1.4% | 2 |
| Mar 2026 | 2.8K | 0.84% | 3 | 4.8K | 1.4% | 2 |
| Apr 2026 | 3.1K | 0.65% | 3 | 4.9K | 1% | 2 |
| May 2026 | 3.6K | 0.87% | 3 | 4.9K | 1.2% | 2 |
| Jun 2026 | 3.2K | 0.82% | 3 | 5K | 1.3% | 2 |
| Jul 2026 | 3.5K | 0.72% | 3 | 5.2K | 1.1% | 2 |
| Aug 2026 | 4.2K | 1% | 3 | 5.3K | 1.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Milly's Kitchen’s and Stevens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Milly's Kitchen**: Measured on the search terms “millys kitchen”, “millys kitchen nz”, “millys kitchen store”, “millyskitchen” and “millyskitchen co nz”, summed into one figure.
- **Stevens**: Measured on the search terms “stevens cookware”, “stevens kitchenware”, “stevens kitchenware nz”, “stevens nz”, “stevens nz online” and “stevens store”, summed into one figure.

- [Milly's Kitchen profile](/demand/nz/brands/millys-kitchen)
- [Stevens profile](/demand/nz/brands/stevens)
- [All kitchenware retailers in New Zealand](/demand/nz/categories/nz-kitchenware-retailers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Milly's Kitchen or Stevens?

In August 2026, Stevens had more branded searches than Milly's Kitchen among kitchenware retailers in New Zealand. Stevens was estimated to have 5.3K branded searches compared to Milly's Kitchen’s 4.2K, and held a 1.3% Share of Search versus Milly's Kitchen’s 1%.

## Cite this page

Brandwave. "Milly's Kitchen vs Stevens: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/millys-kitchen-vs-stevens

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/millys-kitchen-vs-stevens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.