---
title: "Mills Recruitment vs Trade Assist: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Mills Recruitment or Trade Assist? Compare estimated monthly branded-search demand and Share of Search inside the Trades and Industrial Recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mills-recruitment-vs-trade-assist"
publisher: "Brandwave"
---

# Mills Recruitment vs Trade Assist: Which is more popular by branded search in New Zealand?

Which is more popular in search, Mills Recruitment or Trade Assist? Compare estimated monthly branded-search demand and Share of Search inside the Trades and Industrial Recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mills Recruitment and Trade Assist
- **Competitive set**: Trades and Industrial Recruitment
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Mills Recruitment Share of Search**: 0.76%
- **Trade Assist Share of Search**: 10.2%

## Which is more popular in search, Mills Recruitment or Trade Assist?

- In August 2026, Trade Assist had more branded searches than Mills Recruitment among trades and industrial recruitment in New Zealand. Trade Assist was estimated to have 1.5K branded searches compared to Mills Recruitment’s 110, and held a 10.2% Share of Search versus Mills Recruitment’s 0.76%.
- Trade Assist was ahead of Mills Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mills Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 0.54% to 0.76%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among trades and industrial recruitment in New Zealand held steady at 10.2%, and its estimated monthly branded searches moved from 1.7K to 1.5K.

## How did search popularity change for New Zealand trades and industrial recruitment in August 2026?

- In August 2026, Trade Assist gained estimated Share of Search among trades and industrial recruitment in New Zealand, from 7.6% to 10.2%.
- Estimated monthly branded searches for Mills Recruitment in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

## Month by month

| Month | Mills Recruitment estimated searches | Mills Recruitment Share of Search | Mills Recruitment rank | Trade Assist estimated searches | Trade Assist Share of Search | Trade Assist rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90 | 0.54% | 10 | 1.7K | 10.2% | 2 |
| Nov 2025 | 90 | 0.52% | 11 | 2K | 11.5% | 2 |
| Dec 2025 | 40 | 0.31% | 11 | 1.4K | 10.9% | 2 |
| Jan 2026 | 170 | 1% | 8 | 2K | 12.5% | 2 |
| Feb 2026 | 170 | 1% | 9 | 1.7K | 10.6% | 2 |
| Mar 2026 | 210 | 1.2% | 9 | 1.8K | 10.3% | 2 |
| Apr 2026 | 140 | 1% | 10 | 1.1K | 7.9% | 2 |
| May 2026 | 170 | 1% | 10 | 1.4K | 8.7% | 2 |
| Jun 2026 | 90 | 0.56% | 11 | 1.1K | 7% | 2 |
| Jul 2026 | 110 | 0.77% | 11 | 1.1K | 7.6% | 2 |
| Aug 2026 | 110 | 0.76% | 11 | 1.5K | 10.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mills Recruitment’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mills Recruitment**: Measured on the search term “Mills Recruitment”.
- **Trade Assist**: Measured on the search terms “Trade Assist”, “trade assist jobs” and “trade assist recruitment”, summed into one figure.

- [Mills Recruitment profile](/demand/nz/brands/mills-recruitment)
- [Trade Assist profile](/demand/nz/brands/trade-assist)
- [All trades and industrial recruitment in New Zealand](/demand/nz/categories/trades-industrial-recruitment): The set both shares are measured inside, 11 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mills Recruitment or Trade Assist?

In August 2026, Trade Assist had more branded searches than Mills Recruitment among trades and industrial recruitment in New Zealand. Trade Assist was estimated to have 1.5K branded searches compared to Mills Recruitment’s 110, and held a 10.2% Share of Search versus Mills Recruitment’s 0.76%.

## Cite this page

Brandwave. "Mills Recruitment vs Trade Assist: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mills-recruitment-vs-trade-assist

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mills-recruitment-vs-trade-assist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.