---
title: "Mills Recruitment vs Tech 5 Recruitment: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Mills Recruitment or Tech 5 Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Trades and Industrial Recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mills-recruitment-vs-tech-5-recruitment"
publisher: "Brandwave"
---

# Mills Recruitment vs Tech 5 Recruitment: Which is more popular by branded search in New Zealand?

Which is more popular in search, Mills Recruitment or Tech 5 Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Trades and Industrial Recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mills Recruitment and Tech 5 Recruitment
- **Competitive set**: Trades and Industrial Recruitment
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Mills Recruitment Share of Search**: 0.71%
- **Tech 5 Recruitment Share of Search**: 3.1%

## Which is more popular in search, Mills Recruitment or Tech 5 Recruitment?

- In August 2026, Tech 5 Recruitment had more branded searches than Mills Recruitment among trades and industrial recruitment in New Zealand. Tech 5 Recruitment was estimated to have 480 branded searches compared to Mills Recruitment’s 110, and held a 3.1% Share of Search versus Mills Recruitment’s 0.71%.
- Tech 5 Recruitment was ahead of Mills Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mills Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 0.51% to 0.71%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 11 months ending August 2026, Tech 5 Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 3.3% to 3.1%, and its estimated monthly branded searches moved from 590 to 480.

## How did search popularity change for New Zealand trades and industrial recruitment in August 2026?

- In August 2026, Tech 5 Recruitment lost estimated Share of Search among trades and industrial recruitment in New Zealand, from 3.9% to 3.1%.
- Estimated monthly branded searches for Mills Recruitment in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

## Month by month

| Month | Mills Recruitment estimated searches | Mills Recruitment Share of Search | Mills Recruitment rank | Tech 5 Recruitment estimated searches | Tech 5 Recruitment Share of Search | Tech 5 Recruitment rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90 | 0.51% | 10 | 590 | 3.3% | 6 |
| Nov 2025 | 90 | 0.48% | 11 | 720 | 3.9% | 5 |
| Dec 2025 | 40 | 0.29% | 11 | 390 | 2.8% | 6 |
| Jan 2026 | 170 | 0.96% | 9 | 480 | 2.7% | 6 |
| Feb 2026 | 170 | 0.97% | 10 | 480 | 2.7% | 6 |
| Mar 2026 | 210 | 1.2% | 10 | 590 | 3.2% | 7 |
| Apr 2026 | 140 | 0.93% | 11 | 590 | 3.9% | 5 |
| May 2026 | 170 | 0.97% | 11 | 590 | 3.4% | 5 |
| Jun 2026 | 90 | 0.53% | 11 | 590 | 3.4% | 5 |
| Jul 2026 | 110 | 0.72% | 11 | 590 | 3.9% | 6 |
| Aug 2026 | 110 | 0.71% | 11 | 480 | 3.1% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mills Recruitment’s and Tech 5 Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mills Recruitment**: Measured on the search term “Mills Recruitment”.
- **Tech 5 Recruitment**: Measured on the search term “Tech 5 Recruitment”.

- [Mills Recruitment profile](/demand/nz/brands/mills-recruitment)
- [Tech 5 Recruitment profile](/demand/nz/brands/tech-5-recruitment)
- [All trades and industrial recruitment in New Zealand](/demand/nz/categories/trades-industrial-recruitment): The set both shares are measured inside, 11 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mills Recruitment or Tech 5 Recruitment?

In August 2026, Tech 5 Recruitment had more branded searches than Mills Recruitment among trades and industrial recruitment in New Zealand. Tech 5 Recruitment was estimated to have 480 branded searches compared to Mills Recruitment’s 110, and held a 3.1% Share of Search versus Mills Recruitment’s 0.71%.

## Cite this page

Brandwave. "Mills Recruitment vs Tech 5 Recruitment: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mills-recruitment-vs-tech-5-recruitment

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mills-recruitment-vs-tech-5-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
