--- title: "Millbrook Resort vs The Rees Hotel: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Millbrook Resort or The Rees Hotel? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/millbrook-resort-vs-the-rees-hotel" publisher: "Brandwave" --- # Millbrook Resort vs The Rees Hotel: Which is more popular by branded search in New Zealand? Which is more popular in search, Millbrook Resort or The Rees Hotel? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Millbrook Resort and The Rees Hotel - **Competitive set**: Queenstown hotels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Millbrook Resort Share of Search**: 13.4% - **The Rees Hotel Share of Search**: 9.4% ## Which is more popular in search, Millbrook Resort or The Rees Hotel? - In August 2026, Millbrook Resort had more branded searches than The Rees Hotel among queenstown hotels in New Zealand. Millbrook Resort was estimated to have 8.6K branded searches compared to The Rees Hotel’s 6K, and held a 13.4% Share of Search versus The Rees Hotel’s 9.4%. - Millbrook Resort was ahead of The Rees Hotel in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Millbrook Resort’s estimated Share of Search among queenstown hotels in New Zealand moved from 15.9% to 13.4%, and its estimated monthly branded searches moved from 8.7K to 8.6K. - Across the 11 months ending August 2026, The Rees Hotel’s estimated Share of Search among queenstown hotels in New Zealand moved from 9.8% to 9.4%, and its estimated monthly branded searches moved from 5.3K to 6K. ## How did search popularity change for New Zealand queenstown hotels in August 2026? - In August 2026, Millbrook Resort overtook Eichardt's Private Hotel to rank 4th among queenstown hotels in New Zealand, at 13.4%. - In August 2026, The Rees Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 10.2% to 9.4%. ## Month by month | Month | Millbrook Resort estimated searches | Millbrook Resort Share of Search | Millbrook Resort rank | The Rees Hotel estimated searches | The Rees Hotel Share of Search | The Rees Hotel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.7K | 15.9% | 3 | 5.3K | 9.8% | 5 | | Nov 2025 | 10.5K | 16.6% | 3 | 6.8K | 10.8% | 5 | | Dec 2025 | 8.8K | 13.3% | 3 | 7.8K | 11.8% | 4 | | Jan 2026 | 10.6K | 15.3% | 3 | 6.8K | 9.9% | 5 | | Feb 2026 | 12.8K | 20.5% | 1 | 6K | 9.6% | 5 | | Mar 2026 | 8.7K | 14.6% | 3 | 6K | 10.1% | 5 | | Apr 2026 | 8.6K | 14.1% | 3 | 4.8K | 7.9% | 8 | | May 2026 | 7.1K | 12.1% | 4 | 4.3K | 7.4% | 8 | | Jun 2026 | 5.8K | 10.4% | 4 | 3.8K | 6.8% | 8 | | Jul 2026 | 7.1K | 11.1% | 5 | 6.5K | 10.2% | 6 | | Aug 2026 | 8.6K | 13.4% | 4 | 6K | 9.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Millbrook Resort’s and The Rees Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Millbrook Resort**: Measured on the search terms “millbrook co nz”, “millbrook resort”, “millbrook resort accommodation”, “millbrook resort golf”, “millbrook resort near me”, “millbrook resort spa” and “millbrookresort”, summed into one figure. - **The Rees Hotel**: Measured on the search terms “the rees hotel”, “the rees hotel luxury apartments & lakeside residences”, “the rees hotel near me”, “the rees hotel nz”, “therees co nz” and “thereeshotel”, summed into one figure. - [Millbrook Resort profile](/demand/nz/brands/millbrook-resort) - [The Rees Hotel profile](/demand/nz/brands/the-rees-hotel) - [All queenstown hotels in New Zealand](/demand/nz/categories/nz-queenstown-hotels): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Millbrook Resort or The Rees Hotel? In August 2026, Millbrook Resort had more branded searches than The Rees Hotel among queenstown hotels in New Zealand. Millbrook Resort was estimated to have 8.6K branded searches compared to The Rees Hotel’s 6K, and held a 13.4% Share of Search versus The Rees Hotel’s 9.4%. ## Cite this page Brandwave. "Millbrook Resort vs The Rees Hotel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/millbrook-resort-vs-the-rees-hotel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/millbrook-resort-vs-the-rees-hotel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.