--- title: "Millbrook Resort vs Sofitel Queenstown: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Millbrook Resort or Sofitel Queenstown? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/millbrook-resort-vs-sofitel-queenstown" publisher: "Brandwave" --- # Millbrook Resort vs Sofitel Queenstown: Which is more popular by branded search in New Zealand? Which is more popular in search, Millbrook Resort or Sofitel Queenstown? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Millbrook Resort and Sofitel Queenstown - **Competitive set**: Queenstown hotels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Millbrook Resort Share of Search**: 13.4% - **Sofitel Queenstown Share of Search**: 6.3% ## Which is more popular in search, Millbrook Resort or Sofitel Queenstown? - In August 2026, Millbrook Resort had more branded searches than Sofitel Queenstown among queenstown hotels in New Zealand. Millbrook Resort was estimated to have 8.6K branded searches compared to Sofitel Queenstown’s 4K, and held a 13.4% Share of Search versus Sofitel Queenstown’s 6.3%. - Millbrook Resort was ahead of Sofitel Queenstown in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Millbrook Resort’s estimated Share of Search among queenstown hotels in New Zealand moved from 15.9% to 13.4%, and its estimated monthly branded searches moved from 8.7K to 8.6K. - Across the 11 months ending August 2026, Sofitel Queenstown’s estimated Share of Search among queenstown hotels in New Zealand moved from 7.1% to 6.3%, and its estimated monthly branded searches moved from 3.9K to 4K. ## How did search popularity change for New Zealand queenstown hotels in August 2026? - In August 2026, Millbrook Resort overtook Eichardt's Private Hotel to rank 4th among queenstown hotels in New Zealand, at 13.4%. - In August 2026, Sofitel Queenstown lost estimated Share of Search among queenstown hotels in New Zealand, from 7.6% to 6.3%. ## Month by month | Month | Millbrook Resort estimated searches | Millbrook Resort Share of Search | Millbrook Resort rank | Sofitel Queenstown estimated searches | Sofitel Queenstown Share of Search | Sofitel Queenstown rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.7K | 15.9% | 3 | 3.9K | 7.1% | 8 | | Nov 2025 | 10.5K | 16.6% | 3 | 4.4K | 6.9% | 8 | | Dec 2025 | 8.8K | 13.3% | 3 | 4K | 6% | 8 | | Jan 2026 | 10.6K | 15.3% | 3 | 4.3K | 6.2% | 8 | | Feb 2026 | 12.8K | 20.5% | 1 | 4K | 6.4% | 8 | | Mar 2026 | 8.7K | 14.6% | 3 | 4.3K | 7.3% | 8 | | Apr 2026 | 8.6K | 14.1% | 3 | 4.9K | 8% | 7 | | May 2026 | 7.1K | 12.1% | 4 | 4.9K | 8.3% | 6 | | Jun 2026 | 5.8K | 10.4% | 4 | 4.3K | 7.8% | 7 | | Jul 2026 | 7.1K | 11.1% | 5 | 4.8K | 7.6% | 8 | | Aug 2026 | 8.6K | 13.4% | 4 | 4K | 6.3% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Millbrook Resort’s and Sofitel Queenstown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Millbrook Resort**: Measured on the search terms “millbrook co nz”, “millbrook resort”, “millbrook resort accommodation”, “millbrook resort golf”, “millbrook resort near me”, “millbrook resort spa” and “millbrookresort”, summed into one figure. - **Sofitel Queenstown**: Measured on the search terms “sofitel queenstown”, “sofitel queenstown hotel & spa”, “sofitel queenstown reviews” and “sofitelqueenstown”, summed into one figure. - [Millbrook Resort profile](/demand/nz/brands/millbrook-resort) - [Sofitel Queenstown profile](/demand/nz/brands/sofitel-queenstown) - [All queenstown hotels in New Zealand](/demand/nz/categories/nz-queenstown-hotels): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Millbrook Resort or Sofitel Queenstown? In August 2026, Millbrook Resort had more branded searches than Sofitel Queenstown among queenstown hotels in New Zealand. Millbrook Resort was estimated to have 8.6K branded searches compared to Sofitel Queenstown’s 4K, and held a 13.4% Share of Search versus Sofitel Queenstown’s 6.3%. ## Cite this page Brandwave. "Millbrook Resort vs Sofitel Queenstown: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/millbrook-resort-vs-sofitel-queenstown This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/millbrook-resort-vs-sofitel-queenstown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.