--- title: "Millbrook Resort vs Novotel Queenstown Lakeside: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Millbrook Resort or Novotel Queenstown Lakeside? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/millbrook-resort-vs-novotel-queenstown-lakeside" publisher: "Brandwave" --- # Millbrook Resort vs Novotel Queenstown Lakeside: Which is more popular by branded search in New Zealand? Which is more popular in search, Millbrook Resort or Novotel Queenstown Lakeside? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Millbrook Resort and Novotel Queenstown Lakeside - **Competitive set**: Queenstown hotels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Millbrook Resort Share of Search**: 13.4% - **Novotel Queenstown Lakeside Share of Search**: 13.5% ## Which is more popular in search, Millbrook Resort or Novotel Queenstown Lakeside? - In August 2026, Millbrook Resort and Novotel Queenstown Lakeside were level on Share of Search among queenstown hotels in New Zealand, with an estimated 8.6K versus 8.7K branded searches, at 13.4% and 13.5% estimated Share of Search. - The lead changed hands 2 times in the 11 months ending August 2026: Millbrook Resort took it in February 2026, Novotel Queenstown Lakeside took it in March 2026. - Across the 11 months ending August 2026, Millbrook Resort’s estimated Share of Search among queenstown hotels in New Zealand moved from 15.9% to 13.4%, and its estimated monthly branded searches moved from 8.7K to 8.6K. - Across the 11 months ending August 2026, Novotel Queenstown Lakeside’s estimated Share of Search among queenstown hotels in New Zealand moved from 19.6% to 13.5%, and its estimated monthly branded searches moved from 10.7K to 8.7K. ## How did search popularity change for New Zealand queenstown hotels in August 2026? - In August 2026, QT Queenstown overtook Novotel Queenstown Lakeside to rank 2nd among queenstown hotels in New Zealand, at 18.8%. - In August 2026, Millbrook Resort overtook Eichardt's Private Hotel to rank 4th among queenstown hotels in New Zealand, at 13.4%. - In August 2026, Novotel Queenstown Lakeside lost estimated Share of Search among queenstown hotels in New Zealand, from 16.5% to 13.5%. ## Month by month | Month | Millbrook Resort estimated searches | Millbrook Resort Share of Search | Millbrook Resort rank | Novotel Queenstown Lakeside estimated searches | Novotel Queenstown Lakeside Share of Search | Novotel Queenstown Lakeside rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.7K | 15.9% | 3 | 10.7K | 19.6% | 2 | | Nov 2025 | 10.5K | 16.6% | 3 | 10.7K | 17% | 2 | | Dec 2025 | 8.8K | 13.3% | 3 | 13.3K | 20% | 2 | | Jan 2026 | 10.6K | 15.3% | 3 | 13.4K | 19.4% | 2 | | Feb 2026 | 12.8K | 20.5% | 1 | 10.9K | 17.4% | 3 | | Mar 2026 | 8.7K | 14.6% | 3 | 10.8K | 18.1% | 2 | | Apr 2026 | 8.6K | 14.1% | 3 | 10.6K | 17.3% | 2 | | May 2026 | 7.1K | 12.1% | 4 | 10.7K | 18.2% | 2 | | Jun 2026 | 5.8K | 10.4% | 4 | 10.5K | 18.7% | 2 | | Jul 2026 | 7.1K | 11.1% | 5 | 10.6K | 16.5% | 2 | | Aug 2026 | 8.6K | 13.4% | 4 | 8.7K | 13.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Millbrook Resort’s and Novotel Queenstown Lakeside’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Millbrook Resort**: Measured on the search terms “millbrook co nz”, “millbrook resort”, “millbrook resort accommodation”, “millbrook resort golf”, “millbrook resort near me”, “millbrook resort spa” and “millbrookresort”, summed into one figure. - **Novotel Queenstown Lakeside**: Measured on the search terms “novotel queenstown lakeside”, “novotel queenstown lakeside marine parade and queenstown”, “novotel queenstown lakeside marine parade and queenstown new zealand” and “novotelqueenstownlakeside”, summed into one figure. - [Millbrook Resort profile](/demand/nz/brands/millbrook-resort) - [Novotel Queenstown Lakeside profile](/demand/nz/brands/novotel-queenstown-lakeside) - [All queenstown hotels in New Zealand](/demand/nz/categories/nz-queenstown-hotels): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Millbrook Resort or Novotel Queenstown Lakeside? In August 2026, Millbrook Resort and Novotel Queenstown Lakeside were level on Share of Search among queenstown hotels in New Zealand, with an estimated 8.6K versus 8.7K branded searches, at 13.4% and 13.5% estimated Share of Search. ## Cite this page Brandwave. "Millbrook Resort vs Novotel Queenstown Lakeside: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/millbrook-resort-vs-novotel-queenstown-lakeside This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/millbrook-resort-vs-novotel-queenstown-lakeside. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.