---
title: "Millars Electrical vs Weka Electrical: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Millars Electrical or Weka Electrical? Compare estimated monthly branded-search demand and Share of Search inside the Wellington electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/millars-electrical-vs-weka-electrical"
publisher: "Brandwave"
---

# Millars Electrical vs Weka Electrical: Which is more popular by branded search in New Zealand?

Which is more popular in search, Millars Electrical or Weka Electrical? Compare estimated monthly branded-search demand and Share of Search inside the Wellington electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Millars Electrical and Weka Electrical
- **Competitive set**: Wellington electrical contractors
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Millars Electrical Share of Search**: 28.9%
- **Weka Electrical Share of Search**: 15.6%

## Which is more popular in search, Millars Electrical or Weka Electrical?

- In August 2026, Millars Electrical had more branded searches than Weka Electrical among wellington electrical contractors in New Zealand. Millars Electrical was estimated to have 130 branded searches compared to Weka Electrical’s 70, and held a 28.9% Share of Search versus Weka Electrical’s 15.6%.
- Millars Electrical was ahead of Weka Electrical in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Millars Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand moved from 30.3% to 28.9%, and its estimated monthly branded searches moved from 100 to 130.
- Across the 11 months ending August 2026, Weka Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand moved from 15.2% to 15.6%, and its estimated monthly branded searches moved from 50 to 70.

## How did search popularity change for New Zealand wellington electrical contractors in August 2026?

- In August 2026, Millars Electrical gained estimated Share of Search among wellington electrical contractors in New Zealand, from 17.8% to 28.9%.
- Estimated monthly branded searches for Weka Electrical in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

## Month by month

| Month | Millars Electrical estimated searches | Millars Electrical Share of Search | Millars Electrical rank | Weka Electrical estimated searches | Weka Electrical Share of Search | Weka Electrical rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 30.3% | 2 | 50 | 15.2% | 3 |
| Nov 2025 | 180 | 39.1% | 1 | 50 | 10.9% | 4 |
| Dec 2025 | 100 | 29.4% | 2 | 40 | 11.8% | 4 |
| Jan 2026 | 80 | 21.1% | 2 | 70 | 18.4% | 3 |
| Feb 2026 | 100 | 30.3% | 2 | 30 | 9.1% | 4 |
| Mar 2026 | 130 | 27.7% | 2 | 90 | 19.1% | 3 |
| Apr 2026 | 100 | 24.4% | 2 | 70 | 17.1% | 3 |
| May 2026 | 150 | 30% | 2 | 70 | 14% | 3 |
| Jun 2026 | 100 | 20.8% | 2 | 90 | 18.8% | 3 |
| Jul 2026 | 80 | 17.8% | 2 | 70 | 15.6% | 3 |
| Aug 2026 | 130 | 28.9% | 2 | 70 | 15.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Millars Electrical’s and Weka Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Millars Electrical**: Measured on the search terms “millars electrical” and “millars electrical wellington”, summed into one figure.
- **Weka Electrical**: Measured on the search term “weka electrical”.

- [Millars Electrical profile](/demand/nz/brands/millars-electrical)
- [Weka Electrical profile](/demand/nz/brands/weka-electrical)
- [All wellington electrical contractors in New Zealand](/demand/nz/categories/nz-wellington-electrical-contractors): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Millars Electrical or Weka Electrical?

In August 2026, Millars Electrical had more branded searches than Weka Electrical among wellington electrical contractors in New Zealand. Millars Electrical was estimated to have 130 branded searches compared to Weka Electrical’s 70, and held a 28.9% Share of Search versus Weka Electrical’s 15.6%.

## Cite this page

Brandwave. "Millars Electrical vs Weka Electrical: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/millars-electrical-vs-weka-electrical

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/millars-electrical-vs-weka-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.