--- title: "Millars Electrical vs Silver Fern Electrical: Which is more popular in New Zealand?" description: "Is Millars Electrical or Silver Fern Electrical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/millars-electrical-vs-silver-fern-electrical" publisher: "Brandwave" --- # Millars Electrical vs Silver Fern Electrical: Which is more popular in New Zealand? Is Millars Electrical or Silver Fern Electrical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Millars Electrical and Silver Fern Electrical - **Competitive set**: Wellington electrical contractors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Millars Electrical Share of Search**: 22.6% - **Silver Fern Electrical Share of Search**: 16.1% ## Is Millars Electrical or Silver Fern Electrical more popular in search? - In October 2026, Millars Electrical had more branded searches than Silver Fern Electrical among Wellington electrical contractors in New Zealand. Millars Electrical had about 70 branded searches, while Silver Fern Electrical had 50. Millars Electrical made up 22.6% of all Wellington electrical contractor searches we track, and Silver Fern Electrical accounted for 16.1%. - The lead changed hands 2 times in the 12 months ending October 2026: Silver Fern Electrical took it in June 2026, Millars Electrical took it in August 2026. - Across the 12 months ending October 2026, Millars Electrical’s share of searches among Wellington electrical contractors in New Zealand moved from 33.3% to 22.6%, and its estimated monthly branded searches moved from 110 to 70. - Across the 12 months ending October 2026, Silver Fern Electrical’s share of searches among Wellington electrical contractors in New Zealand moved from 15.2% to 16.1%, and its estimated monthly branded searches held steady at 50. ## Top Wellington electrical contractors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Silver Fern Electrical was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Millars Electrical did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pluto Electrics Ltd | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Stewart & Rogers Electrical | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Illuminex Electrical | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Silver Fern Electrical | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Millars Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seven Electrical | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 | | GT Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Weka Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Wellington electrical contractors - Asked ChatGPT "Which electrical contractor should I hire in Wellington, New Zealand?": 1. Pluto Electrics Ltd, 2. Stewart & Rogers Electrical, 3. Illuminex Electrical, 4. Silver Fern Electrical - Asked ChatGPT "What are the best electrical contractors in Wellington, New Zealand?": 1. Pluto Electrics Ltd, 2. Stewart & Rogers Electrical, 3. Illuminex Electrical, 4. Silver Fern Electrical - Asked ChatGPT "What's the best electrical contractor in Wellington, New Zealand for a home renovation?": 1. Illuminex Electrical, 2. Stewart & Rogers Electrical - Searched Google, AI Overview "wellington electrical contractors": 1. Seven Electrical, 2. Stewart & Rogers Electrical - Searched Google, AI Overview "house rewiring wellington": 1. Stewart & Rogers Electrical, 2. Seven Electrical Not named in any answer: Millars Electrical, GT Electrical and Weka Electrical. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington electrical contractors in October 2026? - In October 2026, Millars Electrical overtook Pluto Electrics Ltd to become the leader among Wellington electrical contractors in New Zealand, with 22.6% of the searches. - In October 2026, Silver Fern Electrical overtook Stewart & Rogers Electrical and Illuminex Electrical to rank 4th among Wellington electrical contractors in New Zealand, with 16.1% of the searches. ## How has branded search for Millars Electrical and Silver Fern Electrical changed in New Zealand over the last 12 months? | Month | Millars Electrical estimated searches | Millars Electrical Share of Search | Millars Electrical rank | Silver Fern Electrical estimated searches | Silver Fern Electrical Share of Search | Silver Fern Electrical rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 110 | 33.3% | 1 | 50 | 15.2% | 4 | | Dec 2025 | 50 | 23.8% | 1 | 20 | 9.5% | 5 | | Jan 2026 | 50 | 17.9% | 2 | 30 | 10.7% | 5 | | Feb 2026 | 50 | 17.9% | 2 | 20 | 7.1% | 6 | | Mar 2026 | 70 | 18.9% | 1 | 40 | 10.8% | 5 | | Apr 2026 | 40 | 13.3% | 4 | 40 | 13.3% | 5 | | May 2026 | 70 | 21.2% | 1 | 40 | 12.1% | 5 | | Jun 2026 | 50 | 13.5% | 4 | 70 | 18.9% | 2 | | Jul 2026 | 30 | 8.6% | 6 | 50 | 14.3% | 4 | | Aug 2026 | 70 | 20.6% | 1 | 40 | 11.8% | 5 | | Sep 2026 | 50 | 17.2% | 2 | 30 | 10.3% | 6 | | Oct 2026 | 70 | 22.6% | 1 | 50 | 16.1% | 4 | ## How are Millars Electrical’s and Silver Fern Electrical’s branded searches counted? Brandwave collects information about searches that people make online using Millars Electrical’s and Silver Fern Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Millars Electrical**: Measured on the search term “millars electrical”. - **Silver Fern Electrical**: Measured on the search term “silver fern electrical”. - [Millars Electrical profile](/demand/nz/brands/millars-electrical) - [Silver Fern Electrical profile](/demand/nz/brands/silver-fern-electrical) - [All Wellington electrical contractors in New Zealand](/demand/nz/locations/wellington/electrical-contractors): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Millars Electrical or Silver Fern Electrical more popular in search? In October 2026, Millars Electrical had more branded searches than Silver Fern Electrical among Wellington electrical contractors in New Zealand. Millars Electrical had about 70 branded searches, while Silver Fern Electrical had 50. Millars Electrical made up 22.6% of all Wellington electrical contractor searches we track, and Silver Fern Electrical accounted for 16.1%. ## Cite this page Brandwave. "Millars Electrical vs Silver Fern Electrical: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/millars-electrical-vs-silver-fern-electrical This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/millars-electrical-vs-silver-fern-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.