--- title: "Milk Orthodontics vs Tōtara Orthodontists: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Milk Orthodontics or Tōtara Orthodontists? Compare estimated monthly branded-search demand and Share of Search inside the Auckland orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/milk-orthodontics-vs-totara-orthodontists" publisher: "Brandwave" --- # Milk Orthodontics vs Tōtara Orthodontists: Which is more popular by branded search in New Zealand? Which is more popular in search, Milk Orthodontics or Tōtara Orthodontists? Compare estimated monthly branded-search demand and Share of Search inside the Auckland orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Milk Orthodontics and Tōtara Orthodontists - **Competitive set**: Auckland orthodontic clinics - **Market**: New Zealand - **Month measured**: Aug 2026 - **Milk Orthodontics Share of Search**: 9.1% - **Tōtara Orthodontists Share of Search**: 5.9% ## Which is more popular in search, Milk Orthodontics or Tōtara Orthodontists? - In August 2026, Milk Orthodontics had more branded searches than Tōtara Orthodontists among auckland orthodontic clinics in New Zealand. Milk Orthodontics was estimated to have 890 branded searches compared to Tōtara Orthodontists’ 580, and held a 9.1% Share of Search versus Tōtara Orthodontists’ 5.9%. - The lead changed hands 3 times in the 11 months ending August 2026: Milk Orthodontics took it in January 2026, Tōtara Orthodontists took it in May 2026, Milk Orthodontics took it in June 2026. - Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand moved from 6.9% to 9.1%, and its estimated monthly branded searches moved from 600 to 890. - Across the 11 months ending August 2026, Tōtara Orthodontists’ estimated Share of Search among auckland orthodontic clinics in New Zealand moved from 7.4% to 5.9%, and its estimated monthly branded searches moved from 640 to 580. ## How did search popularity change for New Zealand auckland orthodontic clinics in August 2026? - In August 2026, Milk Orthodontics overtook Max and Beresford Orthodontists to rank 4th among auckland orthodontic clinics in New Zealand, at 9.1%. - In August 2026, Tōtara Orthodontists lost estimated Share of Search among auckland orthodontic clinics in New Zealand, from 6.6% to 5.9%. ## Month by month | Month | Milk Orthodontics estimated searches | Milk Orthodontics Share of Search | Milk Orthodontics rank | Tōtara Orthodontists estimated searches | Tōtara Orthodontists Share of Search | Tōtara Orthodontists rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 600 | 6.9% | 7 | 640 | 7.4% | 5 | | Nov 2025 | 490 | 5.4% | 7 | 500 | 5.6% | 6 | | Dec 2025 | 390 | 5.2% | 7 | 450 | 6% | 6 | | Jan 2026 | 600 | 7.1% | 6 | 490 | 5.8% | 7 | | Feb 2026 | 590 | 6.6% | 6 | 550 | 6.1% | 7 | | Mar 2026 | 600 | 6% | 6 | 580 | 5.8% | 7 | | Apr 2026 | 600 | 6.6% | 6 | 460 | 5% | 7 | | May 2026 | 600 | 6.2% | 7 | 630 | 6.5% | 6 | | Jun 2026 | 730 | 7.3% | 6 | 690 | 6.9% | 7 | | Jul 2026 | 730 | 8% | 6 | 600 | 6.6% | 7 | | Aug 2026 | 890 | 9.1% | 4 | 580 | 5.9% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Milk Orthodontics’ and Tōtara Orthodontists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Milk Orthodontics**: Measured on the search terms “milk orthodontics” and “milk orthodontics auckland”, summed into one figure. - **Tōtara Orthodontists**: Measured on the search terms “totara ortho”, “totara orthodontics” and “totara orthodontists”, summed into one figure. - [Milk Orthodontics profile](/demand/nz/brands/milk-orthodontics) - [Tōtara Orthodontists profile](/demand/nz/brands/totara-orthodontists) - [All auckland orthodontic clinics in New Zealand](/demand/nz/categories/nz-auckland-orthodontic-clinics): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Milk Orthodontics or Tōtara Orthodontists? In August 2026, Milk Orthodontics had more branded searches than Tōtara Orthodontists among auckland orthodontic clinics in New Zealand. Milk Orthodontics was estimated to have 890 branded searches compared to Tōtara Orthodontists’ 580, and held a 9.1% Share of Search versus Tōtara Orthodontists’ 5.9%. ## Cite this page Brandwave. "Milk Orthodontics vs Tōtara Orthodontists: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/milk-orthodontics-vs-totara-orthodontists This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/milk-orthodontics-vs-totara-orthodontists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.