---
title: "Milk Orthodontics vs The Tooth Company: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Milk Orthodontics or The Tooth Company? Compare estimated monthly branded-search demand and Share of Search inside the Auckland orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/milk-orthodontics-vs-the-tooth-company"
publisher: "Brandwave"
---

# Milk Orthodontics vs The Tooth Company: Which is more popular by branded search in New Zealand?

Which is more popular in search, Milk Orthodontics or The Tooth Company? Compare estimated monthly branded-search demand and Share of Search inside the Auckland orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Milk Orthodontics and The Tooth Company
- **Competitive set**: Auckland orthodontic clinics
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Milk Orthodontics Share of Search**: 9.1%
- **The Tooth Company Share of Search**: 31.3%

## Which is more popular in search, Milk Orthodontics or The Tooth Company?

- In August 2026, The Tooth Company had more branded searches than Milk Orthodontics among auckland orthodontic clinics in New Zealand. The Tooth Company was estimated to have 3.1K branded searches compared to Milk Orthodontics’ 890, and held a 31.3% Share of Search versus Milk Orthodontics’ 9.1%.
- The Tooth Company was ahead of Milk Orthodontics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand moved from 6.9% to 9.1%, and its estimated monthly branded searches moved from 600 to 890.
- Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among auckland orthodontic clinics in New Zealand moved from 36.2% to 31.3%, and its estimated monthly branded searches held steady at 3.1K.

## How did search popularity change for New Zealand auckland orthodontic clinics in August 2026?

- In August 2026, Milk Orthodontics overtook Max and Beresford Orthodontists to rank 4th among auckland orthodontic clinics in New Zealand, at 9.1%.

## Month by month

| Month | Milk Orthodontics estimated searches | Milk Orthodontics Share of Search | Milk Orthodontics rank | The Tooth Company estimated searches | The Tooth Company Share of Search | The Tooth Company rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 600 | 6.9% | 7 | 3.1K | 36.2% | 1 |
| Nov 2025 | 490 | 5.4% | 7 | 3.1K | 34.1% | 1 |
| Dec 2025 | 390 | 5.2% | 7 | 2.7K | 36.7% | 1 |
| Jan 2026 | 600 | 7.1% | 6 | 3.1K | 36.9% | 1 |
| Feb 2026 | 590 | 6.6% | 6 | 2.9K | 32.2% | 1 |
| Mar 2026 | 600 | 6% | 6 | 3K | 29.9% | 1 |
| Apr 2026 | 600 | 6.6% | 6 | 2.8K | 31.2% | 1 |
| May 2026 | 600 | 6.2% | 7 | 3K | 30.6% | 1 |
| Jun 2026 | 730 | 7.3% | 6 | 3K | 30% | 1 |
| Jul 2026 | 730 | 8% | 6 | 2.9K | 31.6% | 1 |
| Aug 2026 | 890 | 9.1% | 4 | 3.1K | 31.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Milk Orthodontics’ and The Tooth Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Milk Orthodontics**: Measured on the search terms “milk orthodontics” and “milk orthodontics auckland”, summed into one figure.
- **The Tooth Company**: Measured on the search terms “the tooth company”, “the tooth company auckland”, “the tooth company britomart”, “the tooth company eastridge”, “the tooth company near me”, “the tooth company nz”, “the tooth company prices”, “the tooth company reviews”, “the tooth company smales”, “the tooth company smales farm”, “thetoothcompany”, “thetoothcompany co nz” and “thetoothcompany.co.nz”, summed into one figure.

- [Milk Orthodontics profile](/demand/nz/brands/milk-orthodontics)
- [The Tooth Company profile](/demand/nz/brands/the-tooth-company)
- [All auckland orthodontic clinics in New Zealand](/demand/nz/categories/nz-auckland-orthodontic-clinics): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Milk Orthodontics or The Tooth Company?

In August 2026, The Tooth Company had more branded searches than Milk Orthodontics among auckland orthodontic clinics in New Zealand. The Tooth Company was estimated to have 3.1K branded searches compared to Milk Orthodontics’ 890, and held a 31.3% Share of Search versus Milk Orthodontics’ 9.1%.

## Cite this page

Brandwave. "Milk Orthodontics vs The Tooth Company: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/milk-orthodontics-vs-the-tooth-company

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/milk-orthodontics-vs-the-tooth-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.