--- title: "MILK Books vs Shutterfly: Which is more popular in New Zealand?" description: "Is MILK Books or Shutterfly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo book printing services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/milk-books-vs-shutterfly" publisher: "Brandwave" --- # MILK Books vs Shutterfly: Which is more popular in New Zealand? Is MILK Books or Shutterfly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo book printing services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MILK Books and Shutterfly - **Competitive set**: Photo book printing services - **Market**: New Zealand - **Month measured**: Oct 2026 - **MILK Books Share of Search**: 3.2% - **Shutterfly Share of Search**: 1% ## Is MILK Books or Shutterfly more popular in search? - In October 2026, MILK Books had more branded searches than Shutterfly among photo book printing services in New Zealand. MILK Books had about 1,000 branded searches, while Shutterfly had 320. MILK Books made up 3.2% of all photo book printing service searches we track, and Shutterfly accounted for 1%. - MILK Books was ahead of Shutterfly in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, MILK Books’ share of searches among photo book printing services in New Zealand moved from 3.5% to 3.2%, and its estimated monthly branded searches moved from 1.9K to 1K. - Across the 12 months ending October 2026, Shutterfly’s share of searches among photo book printing services in New Zealand moved from 0.87% to 1%, and its estimated monthly branded searches moved from 480 to 320. ## Top photo book printing services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MILK Books was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shutterfly did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MILK Books | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Diamond Photo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Vistaprint | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Snapfish | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Mixbook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Photobox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shutterfly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chatbooks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Artifact Uprising | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about photo book printing services - Asked ChatGPT "Which photo book printing service should I buy in New Zealand?": 1. Diamond Photo, 2. MILK Books, 3. Snapfish, 4. Vistaprint - Asked ChatGPT "What are the best photo book printing service brands in New Zealand?": 1. MILK Books, 2. Vistaprint, 3. Snapfish - Asked ChatGPT "What's the best photo book printing service in New Zealand for family photos?": 1. Diamond Photo, 2. MILK Books, 3. Vistaprint - Searched Google, AI Overview "photo book nz": 1. Vistaprint, 2. Snapfish, 3. Diamond Photo, 4. MILK Books - Searched Google, AI Overview "photo book printing": named none of the brands we track Not named in any answer: Mixbook, Photobox, Shutterfly, Chatbooks and Artifact Uprising. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand photo book printing services in October 2026? - Estimated monthly branded searches for MILK Books in New Zealand fell 47.4% over 12 measured months, from 1.9K to 1K in October 2026. - Estimated monthly branded searches for Shutterfly in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in October 2026. ## How has branded search for MILK Books and Shutterfly changed in New Zealand over the last 12 months? | Month | MILK Books estimated searches | MILK Books Share of Search | MILK Books rank | Shutterfly estimated searches | Shutterfly Share of Search | Shutterfly rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.9K | 3.5% | 4 | 480 | 0.87% | 7 | | Dec 2025 | 1K | 2.3% | 4 | 720 | 1.6% | 6 | | Jan 2026 | 1.3K | 3.5% | 4 | 480 | 1.3% | 7 | | Feb 2026 | 1K | 3.3% | 4 | 390 | 1.3% | 6 | | Mar 2026 | 1.3K | 4.3% | 4 | 320 | 1.1% | 7 | | Apr 2026 | 1.3K | 4.3% | 4 | 260 | 0.87% | 7 | | May 2026 | 1K | 3.1% | 4 | 260 | 0.8% | 7 | | Jun 2026 | 1K | 3.7% | 4 | 260 | 0.95% | 7 | | Jul 2026 | 1K | 3.7% | 4 | 210 | 0.78% | 7 | | Aug 2026 | 1K | 3.1% | 4 | 260 | 0.8% | 7 | | Sep 2026 | 1K | 3.7% | 4 | 260 | 0.96% | 7 | | Oct 2026 | 1K | 3.2% | 4 | 320 | 1% | 7 | ## How are MILK Books’ and Shutterfly’s branded searches counted? Brandwave collects information about searches that people make online using MILK Books’ and Shutterfly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MILK Books**: Measured on the search term “milk books”. - **Shutterfly**: Measured on the search term “shutterfly”. - [MILK Books profile](/demand/nz/brands/milk-books) - [Shutterfly profile](/demand/nz/brands/shutterfly) - [All photo book printing services in New Zealand](/demand/nz/categories/nz-photo-book-printing-services): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MILK Books or Shutterfly more popular in search? In October 2026, MILK Books had more branded searches than Shutterfly among photo book printing services in New Zealand. MILK Books had about 1,000 branded searches, while Shutterfly had 320. MILK Books made up 3.2% of all photo book printing service searches we track, and Shutterfly accounted for 1%. ## Cite this page Brandwave. "MILK Books vs Shutterfly: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/milk-books-vs-shutterfly This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/milk-books-vs-shutterfly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.