--- title: "Milford vs Pie Funds: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Milford or Pie Funds? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/milford-vs-pie-funds" publisher: "Brandwave" --- # Milford vs Pie Funds: Which is more popular by branded search in New Zealand? Which is more popular in search, Milford or Pie Funds? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Milford and Pie Funds - **Competitive set**: Fund managers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Milford Share of Search**: 83.8% - **Pie Funds Share of Search**: 11.9% ## Which is more popular in search, Milford or Pie Funds? - In August 2026, Milford had more branded searches than Pie Funds among fund managers in New Zealand. Milford was estimated to have 32.5K branded searches compared to Pie Funds’ 4.6K, and held an 83.8% Share of Search versus Pie Funds’ 11.9%. - Milford was ahead of Pie Funds in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Milford’s estimated Share of Search among fund managers in New Zealand moved from 84.2% to 83.8%, and its estimated monthly branded searches moved from 45.7K to 32.5K. - Across the 11 months ending August 2026, Pie Funds’ estimated Share of Search among fund managers in New Zealand moved from 13.1% to 11.9%, and its estimated monthly branded searches moved from 7.1K to 4.6K. ## How did search popularity change for New Zealand fund managers in August 2026? - Estimated monthly branded searches for Pie Funds in New Zealand fell 35.3% over 11 measured months, from 7.1K to 4.6K in August 2026. - Estimated monthly branded searches for Milford in New Zealand fell 29% over 11 measured months, from 45.7K to 32.5K in August 2026. ## Month by month | Month | Milford estimated searches | Milford Share of Search | Milford rank | Pie Funds estimated searches | Pie Funds Share of Search | Pie Funds rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 45.7K | 84.2% | 1 | 7.1K | 13.1% | 2 | | Nov 2025 | 37.4K | 84.2% | 1 | 5.6K | 12.6% | 2 | | Dec 2025 | 28.3K | 82.7% | 1 | 4.7K | 13.8% | 2 | | Jan 2026 | 36.3K | 84.2% | 1 | 5.6K | 13% | 2 | | Feb 2026 | 31.2K | 83.7% | 1 | 4.8K | 12.8% | 2 | | Mar 2026 | 32.6K | 84.1% | 1 | 4.7K | 12.2% | 2 | | Apr 2026 | 30.4K | 83.4% | 1 | 4.8K | 13.2% | 2 | | May 2026 | 36.9K | 83.8% | 1 | 5.7K | 13% | 2 | | Jun 2026 | 36.6K | 83.7% | 1 | 5.8K | 13.1% | 2 | | Jul 2026 | 31.9K | 84.2% | 1 | 4.6K | 12.1% | 2 | | Aug 2026 | 32.5K | 83.8% | 1 | 4.6K | 11.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Milford’s and Pie Funds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Milford**: Measured on the search terms “kiwisaver milford”, “milford active growth”, “milford active growth kiwisaver”, “milford asset”, “milford asset kiwisaver”, “milford asset management”, “milford asset management app”, “milford asset management fees”, “milford asset management funds”, “milford asset management kiwisaver”, “milford asset management near me”, “milford asset management nz”, “milford asset management portal”, “milford asset management review”, “milford asset management unit prices”, “milford asset mgmt”, “milford assets kiwisaver”, “milford funds”, “milford funds kiwisaver”, “milford funds limited”, “milford investment”, “milford investment funds”, “milford investment kiwisaver”, “milford investments”, “milford kiwisaver”, “milford kiwisaver active growth fund”, “milford kiwisaver aggressive fund”, “milford kiwisaver nz”, “milford kiwisaver plan”, “milford managed funds” and “www milford asset management”, summed into one figure. - **Pie Funds**: Measured on the search terms “pie funds”, “pie funds kiwisaver”, “pie funds nz”, “pie funds performance”, “pie funds review”, “piefunds”, “piefunds co nz” and “piefunds nz”, summed into one figure. - [Milford profile](/demand/nz/brands/milford) - [Pie Funds profile](/demand/nz/brands/pie-funds) - [All fund managers in New Zealand](/demand/nz/categories/nz-fund-managers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Milford or Pie Funds? In August 2026, Milford had more branded searches than Pie Funds among fund managers in New Zealand. Milford was estimated to have 32.5K branded searches compared to Pie Funds’ 4.6K, and held an 83.8% Share of Search versus Pie Funds’ 11.9%. ## Cite this page Brandwave. "Milford vs Pie Funds: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/milford-vs-pie-funds This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/milford-vs-pie-funds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.