--- title: "Mighty Ape vs Whitcoulls: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mighty Ape or Whitcoulls? Compare estimated monthly branded-search demand and Share of Search inside the Bookshops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mighty-ape-vs-whitcoulls" publisher: "Brandwave" --- # Mighty Ape vs Whitcoulls: Which is more popular by branded search in New Zealand? Which is more popular in search, Mighty Ape or Whitcoulls? Compare estimated monthly branded-search demand and Share of Search inside the Bookshops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mighty Ape and Whitcoulls - **Competitive set**: Bookshops - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mighty Ape Share of Search**: 43.3% - **Whitcoulls Share of Search**: 27.7% ## Which is more popular in search, Mighty Ape or Whitcoulls? - In August 2026, Mighty Ape had more branded searches than Whitcoulls among bookshops in New Zealand. Mighty Ape was estimated to have 140K branded searches compared to Whitcoulls’ 89.6K, and held a 43.3% Share of Search versus Whitcoulls’ 27.7%. - Mighty Ape was ahead of Whitcoulls in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among bookshops in New Zealand moved from 47% to 43.3%, and its estimated monthly branded searches moved from 171K to 140K. - Across the 11 months ending August 2026, Whitcoulls’ estimated Share of Search among bookshops in New Zealand moved from 26.7% to 27.7%, and its estimated monthly branded searches moved from 97.2K to 89.6K. ## How did search popularity change for New Zealand bookshops in August 2026? - In August 2026, Whitcoulls gained estimated Share of Search among bookshops in New Zealand, from 26.9% to 27.7%. - In August 2026, Mighty Ape lost estimated Share of Search among bookshops in New Zealand, from 44.2% to 43.3%. ## Month by month | Month | Mighty Ape estimated searches | Mighty Ape Share of Search | Mighty Ape rank | Whitcoulls estimated searches | Whitcoulls Share of Search | Whitcoulls rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 171K | 47% | 1 | 97.2K | 26.7% | 2 | | Nov 2025 | 264K | 52.5% | 1 | 122K | 24.2% | 2 | | Dec 2025 | 310K | 44.8% | 1 | 192K | 27.7% | 2 | | Jan 2026 | 171K | 40.6% | 1 | 110K | 26% | 2 | | Feb 2026 | 141K | 41.9% | 1 | 89K | 26.5% | 2 | | Mar 2026 | 140K | 42.5% | 1 | 87K | 26.3% | 2 | | Apr 2026 | 140K | 43.6% | 1 | 87.3K | 27.2% | 2 | | May 2026 | 140K | 43.3% | 1 | 90.1K | 27.9% | 2 | | Jun 2026 | 140K | 44.9% | 1 | 85.2K | 27.2% | 2 | | Jul 2026 | 140K | 44.2% | 1 | 85.2K | 26.9% | 2 | | Aug 2026 | 140K | 43.3% | 1 | 89.6K | 27.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mighty Ape’s and Whitcoulls’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mighty Ape**: Measured on the search terms “contact mighty ape”, “Mighty Ape”, “mighty ape address”, “mighty ape after pay”, “mighty ape app”, “mighty ape au”, “mighty ape auckland”, “mighty ape books”, “mighty ape christchurch”, “mighty ape co nz”, “mighty ape contact”, “mighty ape games”, “mighty ape hours”, “mighty ape jellycat”, “mighty ape lego”, “mighty ape mobile”, “mighty ape near me”, “mighty ape new zealand”, “mighty ape nz”, “mighty ape nz store”, “mighty ape online”, “mighty ape online shopping”, “mighty ape opening hours”, “mighty ape phones”, “mighty ape pokemon”, “mighty ape ps5”, “mighty ape sale”, “mighty ape shop”, “mighty ape silverdale”, “mighty ape store”, “mighty ape stores”, “mighty ape toys”, “mighty ape wellington”, “mightyapenz”, “ps5 mighty ape” and “the mighty ape”, summed into one figure. - **Whitcoulls**: Measured on the search terms “Whitcoulls”, “whitcoulls books”, “whitcoulls botany”, “whitcoulls centreplace”, “whitcoulls co nz”, “whitcoulls cuba”, “whitcoulls cuba st”, “whitcoulls lambton”, “whitcoulls lambton quay”, “whitcoulls near me”, “whitcoulls north west”, “whitcoulls northlands”, “whitcoulls nz”, “whitcoulls office supplies”, “whitcoulls online”, “whitcoulls palms”, “whitcoulls queensgate”, “whitcoulls sale”, “whitcoulls shirley”, “whitcoulls south city”, “whitcoulls st lukes”, “whitcoulls stationery”, “whitcoulls sylvia park”, “whitcoulls sylvia park express”, “whitcoulls the base” and “whitcoulls voucher”, summed into one figure. - [Mighty Ape profile](/demand/nz/brands/mighty-ape) - [Whitcoulls profile](/demand/nz/brands/whitcoulls) - [All bookshops in New Zealand](/demand/nz/categories/nz-bookshops): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mighty Ape or Whitcoulls? In August 2026, Mighty Ape had more branded searches than Whitcoulls among bookshops in New Zealand. Mighty Ape was estimated to have 140K branded searches compared to Whitcoulls’ 89.6K, and held a 43.3% Share of Search versus Whitcoulls’ 27.7%. ## Cite this page Brandwave. "Mighty Ape vs Whitcoulls: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mighty-ape-vs-whitcoulls This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mighty-ape-vs-whitcoulls. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.