--- title: "Mighty Ape vs Trade Me: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mighty Ape or Trade Me? Compare estimated monthly branded-search demand and Share of Search inside the online retailers and marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mighty-ape-vs-trade-me" publisher: "Brandwave" --- # Mighty Ape vs Trade Me: Which is more popular by branded search in New Zealand? Which is more popular in search, Mighty Ape or Trade Me? Compare estimated monthly branded-search demand and Share of Search inside the online retailers and marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mighty Ape and Trade Me - **Competitive set**: online retailers and marketplaces - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mighty Ape Share of Search**: 4% - **Trade Me Share of Search**: 56.7% ## Which is more popular in search, Mighty Ape or Trade Me? - In August 2026, Trade Me had more branded searches than Mighty Ape among online retailers and marketplaces in New Zealand. Trade Me was estimated to have 2M branded searches compared to Mighty Ape’s 140K, and held a 56.7% Share of Search versus Mighty Ape’s 4%. - Trade Me was ahead of Mighty Ape in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 4.6% to 4%, and its estimated monthly branded searches moved from 171K to 140K. - Across the 11 months ending August 2026, Trade Me’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 53.6% to 56.7%, and its estimated monthly branded searches held steady at 2M. ## How did search popularity change for New Zealand online retailers and marketplaces in August 2026? - In August 2026, Trade Me gained estimated Share of Search among online retailers and marketplaces in New Zealand, from 53.3% to 56.7%. - In August 2026, Mighty Ape lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 4.6% to 4%. ## Month by month | Month | Mighty Ape estimated searches | Mighty Ape Share of Search | Mighty Ape rank | Trade Me estimated searches | Trade Me Share of Search | Trade Me rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 171K | 4.6% | 6 | 2M | 53.6% | 1 | | Nov 2025 | 264K | 7% | 6 | 2M | 52.3% | 1 | | Dec 2025 | 310K | 9.7% | 3 | 1.7M | 51.6% | 1 | | Jan 2026 | 171K | 4.8% | 6 | 2M | 56.3% | 1 | | Feb 2026 | 141K | 4.7% | 6 | 1.6M | 54.8% | 1 | | Mar 2026 | 140K | 4.1% | 6 | 2M | 57.2% | 1 | | Apr 2026 | 140K | 4.5% | 6 | 1.6M | 52.7% | 1 | | May 2026 | 140K | 4.1% | 6 | 2M | 57.3% | 1 | | Jun 2026 | 140K | 4.5% | 6 | 1.6M | 51.7% | 1 | | Jul 2026 | 140K | 4.6% | 6 | 1.6M | 53.3% | 1 | | Aug 2026 | 140K | 4% | 6 | 2M | 56.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mighty Ape’s and Trade Me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mighty Ape**: Measured on the search terms “contact mighty ape”, “Mighty Ape”, “mighty ape address”, “mighty ape after pay”, “mighty ape app”, “mighty ape au”, “mighty ape auckland”, “mighty ape books”, “mighty ape christchurch”, “mighty ape co nz”, “mighty ape contact”, “mighty ape games”, “mighty ape hours”, “mighty ape jellycat”, “mighty ape lego”, “mighty ape mobile”, “mighty ape near me”, “mighty ape new zealand”, “mighty ape nz”, “mighty ape nz store”, “mighty ape online”, “mighty ape online shopping”, “mighty ape opening hours”, “mighty ape phones”, “mighty ape pokemon”, “mighty ape ps5”, “mighty ape sale”, “mighty ape shop”, “mighty ape silverdale”, “mighty ape store”, “mighty ape stores”, “mighty ape toys”, “mighty ape wellington”, “mightyapenz”, “ps5 mighty ape” and “the mighty ape”, summed into one figure. - **Trade Me**: Measured on the search terms “Trade Me”, “trade me auction”, “trade me auctions”, “trade me co nz”, “trade me listings”, “trade me marketplace”, “trade me new zealand”, “trade me nz”, “trade me search”, “trade me zealand”, “trademe”, “trademe co nz”, “trademe nz” and “www trade me”, summed into one figure. - [Mighty Ape profile](/demand/nz/brands/mighty-ape) - [Trade Me profile](/demand/nz/brands/trade-me) - [All online retailers and marketplaces in New Zealand](/demand/nz/categories/nz-online-retailers-and-marketplaces): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mighty Ape or Trade Me? In August 2026, Trade Me had more branded searches than Mighty Ape among online retailers and marketplaces in New Zealand. Trade Me was estimated to have 2M branded searches compared to Mighty Ape’s 140K, and held a 56.7% Share of Search versus Mighty Ape’s 4%. ## Cite this page Brandwave. "Mighty Ape vs Trade Me: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mighty-ape-vs-trade-me This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mighty-ape-vs-trade-me. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.