--- title: "Miele vs Smeg: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Miele or Smeg? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/miele-vs-smeg" publisher: "Brandwave" --- # Miele vs Smeg: Which is more popular by branded search in New Zealand? Which is more popular in search, Miele or Smeg? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Miele and Smeg - **Competitive set**: Home appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Miele Share of Search**: 7.9% - **Smeg Share of Search**: 13.6% ## Which is more popular in search, Miele or Smeg? - In August 2026, Smeg had more branded searches than Miele among home appliance brands in New Zealand. Smeg was estimated to have 22.5K branded searches compared to Miele’s 13.1K, and held a 13.6% Share of Search versus Miele’s 7.9%. - The lead changed hands once in the 11 months ending August 2026: Smeg took it in July 2026. - Across the 11 months ending August 2026, Miele’s estimated Share of Search among home appliance brands in New Zealand moved from 9.8% to 7.9%, and its estimated monthly branded searches moved from 13.9K to 13.1K. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among home appliance brands in New Zealand moved from 7.5% to 13.6%, and its estimated monthly branded searches moved from 10.6K to 22.5K. ## How did search popularity change for New Zealand home appliance brands in August 2026? - In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%. - Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026. ## Month by month | Month | Miele estimated searches | Miele Share of Search | Miele rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.9K | 9.8% | 4 | 10.6K | 7.5% | 6 | | Nov 2025 | 16.3K | 10.4% | 3 | 11K | 7% | 6 | | Dec 2025 | 13.4K | 9.8% | 4 | 10.1K | 7.4% | 6 | | Jan 2026 | 12.8K | 9% | 4 | 9.5K | 6.7% | 7 | | Feb 2026 | 11K | 8.6% | 5 | 7.7K | 6.1% | 7 | | Mar 2026 | 12.9K | 8.9% | 5 | 8.2K | 5.6% | 7 | | Apr 2026 | 13.1K | 9.1% | 4 | 8.8K | 6.1% | 7 | | May 2026 | 14.4K | 9% | 5 | 8.9K | 5.5% | 7 | | Jun 2026 | 13.8K | 8.5% | 6 | 9.6K | 5.9% | 7 | | Jul 2026 | 14K | 8.2% | 6 | 18.7K | 10.9% | 3 | | Aug 2026 | 13.1K | 7.9% | 5 | 22.5K | 13.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Miele’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Miele**: Measured on the search terms “miele”, “miele appliances”, “miele blizzard cx1”, “miele boost cx1”, “miele c1”, “miele c3”, “miele c3 cat & dog”, “miele cat and dog”, “miele co nz”, “miele compact c2”, “miele complete c3”, “miele complete c3 cat & dog”, “miele cooktop”, “miele cx1”, “miele cx1 cat and dog”, “miele dishdrawer”, “miele dishwasher”, “miele dryer”, “miele freestanding oven”, “miele fridge”, “miele induction oven”, “miele integrated dishwasher”, “miele m1”, “miele microwave oven”, “miele near me”, “miele nz”, “miele online”, “miele outlet”, “miele oven”, “miele rangehood”, “miele robot vacuum”, “miele stick vacuum”, “miele triflex hx1”, “miele vacuum”, “miele wall oven” and “miele washing machine”, summed into one figure. - **Smeg**: Measured on the search terms “pink smeg”, “smeg”, “smeg 4 slice”, “smeg 60cm freestanding oven”, “smeg 60cm oven”, “smeg 900 freestanding oven”, “smeg 90cm freestanding oven”, “smeg 90cm oven”, “smeg appliances”, “smeg aus”, “smeg cocotte”, “smeg coffee machine”, “smeg com”, “smeg cooktop”, “smeg dishwasher”, “smeg double oven”, “smeg freestanding oven”, “smeg fridge”, “smeg gas oven”, “smeg home appliances”, “smeg induction oven”, “smeg kitchen”, “smeg microwaves”, “smeg mixer”, “smeg mixer nz”, “smeg near me”, “smeg nz”, “smeg online”, “smeg oven”, “smeg promotions”, “smeg range hoods”, “smeg sale”, “smeg stand mixer”, “smeg stoves”, “smeg victoria oven”, “smeg wall oven” and “smeg washing machine”, summed into one figure. - [Miele profile](/demand/nz/brands/miele) - [Smeg profile](/demand/nz/brands/smeg) - [All home appliance brands in New Zealand](/demand/nz/categories/nz-home-appliance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Miele or Smeg? In August 2026, Smeg had more branded searches than Miele among home appliance brands in New Zealand. Smeg was estimated to have 22.5K branded searches compared to Miele’s 13.1K, and held a 13.6% Share of Search versus Miele’s 7.9%. ## Cite this page Brandwave. "Miele vs Smeg: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/miele-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/miele-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.