--- title: "Miele vs Samsung: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Miele or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/miele-vs-samsung" publisher: "Brandwave" --- # Miele vs Samsung: Which is more popular by branded search in New Zealand? Which is more popular in search, Miele or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Miele and Samsung - **Competitive set**: Home appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Miele Share of Search**: 7.9% - **Samsung Share of Search**: 12.8% ## Which is more popular in search, Miele or Samsung? - In August 2026, Samsung had more branded searches than Miele among home appliance brands in New Zealand. Samsung was estimated to have 21.2K branded searches compared to Miele’s 13.1K, and held a 12.8% Share of Search versus Miele’s 7.9%. - Samsung was ahead of Miele in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Miele’s estimated Share of Search among home appliance brands in New Zealand moved from 9.8% to 7.9%, and its estimated monthly branded searches moved from 13.9K to 13.1K. - Across the 11 months ending August 2026, Samsung’s estimated Share of Search among home appliance brands in New Zealand moved from 12.5% to 12.8%, and its estimated monthly branded searches moved from 17.8K to 21.2K. ## How did search popularity change for New Zealand home appliance brands in August 2026? - In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%. - In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%. - Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026. ## Month by month | Month | Miele estimated searches | Miele Share of Search | Miele rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.9K | 9.8% | 4 | 17.8K | 12.5% | 2 | | Nov 2025 | 16.3K | 10.4% | 3 | 20.3K | 13% | 2 | | Dec 2025 | 13.4K | 9.8% | 4 | 19.3K | 14.1% | 2 | | Jan 2026 | 12.8K | 9% | 4 | 18.9K | 13.3% | 2 | | Feb 2026 | 11K | 8.6% | 5 | 16.3K | 12.7% | 2 | | Mar 2026 | 12.9K | 8.9% | 5 | 18.2K | 12.5% | 2 | | Apr 2026 | 13.1K | 9.1% | 4 | 19.6K | 13.6% | 2 | | May 2026 | 14.4K | 9% | 5 | 20.6K | 12.9% | 2 | | Jun 2026 | 13.8K | 8.5% | 6 | 22.1K | 13.6% | 2 | | Jul 2026 | 14K | 8.2% | 6 | 21K | 12.2% | 2 | | Aug 2026 | 13.1K | 7.9% | 5 | 21.2K | 12.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Miele’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Miele**: Measured on the search terms “miele”, “miele appliances”, “miele blizzard cx1”, “miele boost cx1”, “miele c1”, “miele c3”, “miele c3 cat & dog”, “miele cat and dog”, “miele co nz”, “miele compact c2”, “miele complete c3”, “miele complete c3 cat & dog”, “miele cooktop”, “miele cx1”, “miele cx1 cat and dog”, “miele dishdrawer”, “miele dishwasher”, “miele dryer”, “miele freestanding oven”, “miele fridge”, “miele induction oven”, “miele integrated dishwasher”, “miele m1”, “miele microwave oven”, “miele near me”, “miele nz”, “miele online”, “miele outlet”, “miele oven”, “miele rangehood”, “miele robot vacuum”, “miele stick vacuum”, “miele triflex hx1”, “miele vacuum”, “miele wall oven” and “miele washing machine”, summed into one figure. - **Samsung**: Measured on the search terms “8kg samsung washing machine”, “monitor samsung gaming”, “samsung 11kg washing machine”, “samsung 12kg washing machine”, “samsung 27 curved monitor”, “samsung 27 inch monitor”, “samsung 4k monitor”, “samsung 9kg washing machine”, “samsung curved monitor”, “samsung digital inverter washing machine”, “samsung dishdrawer”, “samsung dishwasher”, “samsung dryer”, “samsung french door fridge”, “samsung fridge”, “samsung fridge freezer”, “samsung integrated dishwasher”, “samsung monitor”, “samsung odyssey”, “samsung odyssey g3”, “samsung odyssey g5”, “samsung odyssey g5 27”, “samsung odyssey g5 32”, “samsung odyssey g6”, “samsung odyssey g7”, “samsung odyssey g9”, “samsung oled tv”, “samsung oven”, “samsung top load washing machine”, “samsung top loader”, “samsung tv”, “samsung washer dryer”, “samsung washer dryer combo”, “samsung washing machine” and “samsung washing machine repairing”, summed into one figure. - [Miele profile](/demand/nz/brands/miele) - [Samsung profile](/demand/nz/brands/samsung) - [All home appliance brands in New Zealand](/demand/nz/categories/nz-home-appliance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Miele or Samsung? In August 2026, Samsung had more branded searches than Miele among home appliance brands in New Zealand. Samsung was estimated to have 21.2K branded searches compared to Miele’s 13.1K, and held a 12.8% Share of Search versus Miele’s 7.9%. ## Cite this page Brandwave. "Miele vs Samsung: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/miele-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/miele-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.